Having been in the bridal industry for half a decade as a hairstylist, Brianna Adams was used to getting asked the same questions: “Where can I find pretty hair accessories?” or “Which piece will look best with my hair?” In other words, it was an easy transition from styling to retail, when she launched Mood and Muse boutique in spring of 2017.
The shop—which is online-only (for now, though she says she has plans to open a storefront eventually)—features all things moody and romantic, from regal crowns with custom metal orchids to whimsical pins with flowers, crystals and pearls.

But the selection doesn’t stop there. Mood and Muse offers adornment for the body, too.
“I just wanted to create a beautiful space filled with unique, handmade hair pieces, lingerie, robes and any other accessory a bride would need for her wedding day and honeymoon,” says Adams, who still works full time as a freelance wedding and editorial hairstylist. And, she notes, she wanted each piece to be distinctive, even if that meant straying from the style of a more traditional bride. “My selection is for the romantic at heart, the whimsy and the boho.”