Real Estate III, local real estate firm, has announced an affiliation with franchise Better Homes and Gardens Real Estate and will now be known as Better Homes and Gardens Real Estate III. (Say it five times fast!)
According to a news release, the firm will remain local, will still be owned by the Kessler family and will still have Jeff Gaffney as CEO and Art Pearson as President.
“Today is a great day for Real Estate III,” said Pearson in the release. “Our founder Frank Kessler was renowned for his visionary marketing and progressive strategies. This announcement is a page out of his playbook.”
The union will deepen Better Homes and Gardens Real Estate’s market throughout the Commonwealth, for a total of more than 110 offices and 4,600 sales associates in 14 states.
"We have always embraced change, philisophically, and we are always looking at strategic moves that can benefot our associates and clients," said Gaffney. "Partnering with a world class franchisor that is always looking to the future is a natural fit for us. It positions us for growth and further boosts our ability to deliver the best real estate transactions experience in Central Virginia."