There is a spot in New York City, on Greene Street, in the heart of Soho, where a special light shines down from heaven and into a certain store. The light is simple, golden, minimal and, like the Wise Men did that holy Star, design geeks from around the world drag their tired feet toward it, certain that it’s worth the pilgrimage.
No, I’m not talking about the Rem Koolhaas Prada store (although…). I’m talking about Moss, the go-to boutique for modern industrial design lovers, with the crème de la crème of everything from china to bathroom fixtures to beds on display in glass cases, as if in a museum.
But what if New York is not penciled into your foreseeable itinerary? Well then, Mossonline is a good substitute. The daydreams it inspires are endless. And dangerous. Concoct your ideal wedding registry by clicking through the virtual gallery of Ted Muehling porcelain, or furnish your dream apartment with the classic (the Eames lounge), the soon-to-be classic (the Favela chair), and the brand-spanking-new (oh, so many, many things).
I’ll admit that the price tag for a single piece is probably enough to feed a small African country for a month, but aesthetes understand the sacrifice. Plus, if you can’t afford to furnish the dream apartment, you can at least splurge on one of the little knickknacks for sale (e.g. A model of The Dakota Building as part of the “Buildings of Disaster” series). Every time you look at that knickknack, all you’ll be able to think is, “But I want more, MORE!” And when you’re able to afford it, Mossonline will be there, friends.
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