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Arts

Author Earl Swift’s improbable true stories reveal themselves

On any given day, you’ll find author Earl Swift writing in one of three places: the third floor of the VFH offices, Alderman Library, or Twisted Branch Tea Bazaar on the Downtown Mall. As he types in the company of academics and baristas, you’d never guess that he once lived in a canoe for 22 days, crisscrossed the country exploring America’s highway system, and traveled alongside an army archaeological unit in Laos and Vietnam, searching Indiana Jones-style, for the remains of fallen soldiers.

Swift’s larger-than-life experiences are the reason he began writing in the first place. “I tend to be attracted to stories of people dealing with intense emotional junctures,” he said. “The Vietnam book is called Where They Lay, and being able to go to the Arlington burial of the four guys we were digging for in this jungle setting, having that bookend the experience was pretty amazing. I realized as I was sitting around the campfire with tigers roaring in the dark around us that this was a great newspaper story, but it was also a much bigger story.” 

Swift is a thirty-year newspaper veteran whose work has appeared in PARADE, Popular Mechanics, America’s Best Newspaper Writing, and many others. After stints as an intern, a metro columnist, and a military editor, he joined The Virginian Pilot’s newly formed narrative team. “Long-form journalism was coming into its own in 1998,” Swift said, and over time he expanded several serial stories into books.

The writer held what he called “the best job in journalism” for a decade, but after the market collapsed, he took the Pilot’s proffered buyout and approached writing books as a full-time job.

“Writing a 2,500 word story for the Sunday feature is like making an assent of a Matternhorn, requiring brief use of a complicated skill set,” he said. “Writing a book is like climbing Everest and building base camps along the way.”

Those base camps must include characters who can carry the weight of a narrative. Lack of a strong leading character stymied the creation of Swift’s latest book, Auto Biography: A Classic Car, An Outlaw Motorhead, and 57 Years of the American Dream, for nearly a decade. In 2004, he had the idea “to find an old car that had passed through a lot of hands and track down everybody who had owned it,” he said. “I figured if I picked the right car, over time you’d see the socioeconomic status and success of owners shift downward, so you’d wind up with a pretty accurate mosaic of modern America.”

After a long search, he found a ’57 Chevy that fit the bill. Squinting between the lines of redacted DMV documents and examining forgotten insurance cards, he pieced together a history of ownership. But it wasn’t until several years later, when Swift substituted at Old Dominion University, that he learned his story was complete. During his lecture, Swift referenced the Chevy, and afterward a student said his father, a go-go bar owner/felon whom the reporter knew from past articles, now owned the car.

This combination of luck and reportage peppers not just Auto Biography but the majority of Swift’s work. “In nonfiction, the truth defies belief with much greater regularity than even the most imaginative fiction does,” he said. “So many of my stories, I’ve thought to myself while writing, ‘There is no way anyone would believe this if I were writing a novel. It doesn’t pass the smell test.’ And yet it happened, and I can prove it.”

Earl Swift will read from Auto Biography: A Classic Car, An Outlaw Motorhead, and 57 Years of the American Dream at New Dominion Bookshop on May 22.

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Arts

Live Arts adapts cult novel

Peter DeMartino might never have spent nine months translating a 1920s Russian novel about Jesus, the devil, and a nine-foot-tall cat into a full-scale theatrical production if not for one strange affinity.

“I met Julie [Hamberg, artistic director at Live Arts] after I got to play Edna in Hairspray,” said DeMartino, who works as the CEO of Charlottesville’s AIDS/HIV Services Group. “We started talking about her dream productions, she kept mentioning all these Russian works. I kept looking at her like she was insane because they’re obscure and difficult and I had spent almost 10 years working on early 20th century Russian literature and performance.”

The two decided to co-adapt Mikhail Bulgakov’s The Master & Margarita for the Live Arts stage. “It’s funny that Bulgakov was actually a playwright, but everyone keeps adapting this novel,” said DeMartino, who received his Ph.D. in Slavic languages and literature at the University of Chicago. “In Russia, this novel has an absolute cult following because it comes out of the Stalinist period, and the purges of the artists and intelligentsia, and deals with those themes in fantastic and pre-absurd ways.”

Written at the end of Bulgakov’s life and published posthumously in 1967, during the Cold War thaw, The Master & Margarita interweaves the story of the devil coming to Moscow with a retinue of lost souls, his intervention with the titular lovers, and the Master’s suppressed novel about Pontius Pilate and Yeshua (Jesus). It mirrors Bulgakov’s own experience as a censored author, saved by Stalin from the purges, but no longer allowed to write.

While Hamberg focused on building a stage-ready piece, DeMartino dove into academic research. “My job was to keep us as true to Bulgakov’s voice as possible,” said DeMartino. “I looked at varying Russian texts and did the sleuthing to make sure we were translating everything accurately, particularly in a show about the power of language to change reality.” 

In fact, DeMartino said, the impenetrability of the human condition is the very heart of the piece. “Woland, despite all his angelic, demonic, superhuman powers, isn’t omnipotent and really can’t change reality. But there are two forces that can: the Master’s ability as a writer to invoke the freedom of the creative process, and the mercy and compassion, embodied in Margarita. That’s the reality of the human condition.”

Now the script is finished, but their work is not. In Live Arts’ production of the new script, which opens Friday, May 16, Hamberg directs and DeMartino performs as Woland, the devil/Stalin-like figure. In total, the show has 21 actors and nearly as many crew members, including dancers, four costume designers, and a puppet maker. 

DeMartino recognized one key difference between his life and Bulgakov’s Russia. ”All of us have day jobs. We’re all volunteers and dealing with the facts of that life. We could adapt this in ways many other communities couldn’t because we had the passion and support to do it. We get to be compassionate with people who share our passion and engage in this freeing experience with one another.”

“There’s a line in the show that says ‘Manuscripts don’t burn.’ That’s the wonder of being able to take a 100-year-old manuscript and bring it to life, when you have a creative collaborative community that proves that.”

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Arts

Knit stop: All you need is Two Arms!

Picture this: It’s a sunny day, and new leaves rustle overhead as you walk along the Downtown Mall. In the distance you see people moving their arms, loaded with cloud- or cocoon-like substances. As you approach, you realize they’re actually knitting, using their arms like needles to weave thick skeins of yarn made from old shirts, crepe paper, or rope. Someone invites you to join in, so you pause, fish around in a white gallon bucket full of repurposed fabric, and move as the performer demonstrates. You head home with a new wearable garment and the realization that you’ve just made art for the fun of it.

That’s the vision for Two Arms!, an on-the-street knitting experience led by local group Craft Cville, which hosts public craft nights every month and imagines the event as a workshop taken to the streets.

“Arm knitting is knitting on a much larger scale,” explained Amber Karnes, a local crafter and founder of the group. “You can quickly create big pieces. They tend to be hole-y, so they’re quite interesting and malleable. If you’re making something you’d like to wear, you can pull and pry it and just stick your head through a hole and boom, you’ve got a cowl or cape or a poncho.”

When Andrea Koroky, a local fiber artist, demonstrated arm knitting at one of Craft Cville’s monthly meetings, she suggested it as a form of participatory performance art. Karnes, who started indie artist community 7 Cities Crafters in Norfolk before she moved to Charlottesville and now serves as executive director for entrepreneurship nonprofit HackCville, saw an opportunity to further her desire “to keep craft on people’s radar.”

She has first-hand experience with the potential inherent in social creation. “I’ve made connections that last a lifetime that way,” she said. “Making a building or a meal or a piece of art, there’s a real kind of special connection that forms when people make things together. It’s mysterious and magical.”

That magic helps sustain individuals with professional foundations in the quicksand of art. “It’s difficult to make a living wage in this mass-produced society, and I think it’s important to support people who want to make a living from a craft or [art] that they make with their hands,” said Karnes. “It’s a very human desire to want a tribe, to feel like you’re not alone. I think doing this on the Mall, letting other people see you doing something, can be really comforting. We want people to come up to us and talk to us. That’s the root of why community can be an asset, because you connect with people who can guide you through the good and the bad.”

Two Arms! performs on Saturday between 10am and 2pm on the Downtown Mall.

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Arts

Peter Ryan’s new dinner table drama

By turns a screenwriter, off-Broadway playwright, and local children’s theater author, Peter Ryan found his latest creative sweet spot at the Holiday Inn on Fifth Street.

“This is theater for people who get restless during normal theater,” he said of his latest show, The Club Ritz Caper, which performs in the hotel restaurant during dinnertime. “It’s really 3D theater, happening all around you. Then a crime is committed and you’re asked to solve the crime, like you’re in a detective movie, and you’re the detective.”

A double UVA MFA graduate in fiction and playwriting with a penchant for playing guitar, Ryan developed the show after many years of adapting fairy tales for children to rehearse and perform with after school programs. “I’ve written maybe 80 children’s songs,” he said, “so I thought I might want to do something adult again.”

Adult includes two musical numbers, stage combat, and characters at home in a 1920s speakeasy—mafia dons, a nun, a reporter, a nightclub hostess, and a corrupt cop—couched in a whodunit mystery. The Club Ritz Caper features a rotating cast of local actors billed as the The Cloak Mystery Players, a troupe founded by Ryan and veteran performer Aaron Hale. Show attendees are encouraged to dress in Gatsby-era costumes and engage with the performers.

In some cases, they can’t help but be part of the act. “There’s the crazy sister who’s actually sitting at someone’s table,” he said. “A mechanical spider crawls out from under a bowl. You’ll even have jewelry stolen from you, though I should add that we provide it.” Success is measured not by how accurately the mysteries get solved—though actors do give prizes to the most interesting audience solution—but rather by how entertaining and wholly engaging each production proves to be.

For Ryan, community-powered creativity is the reason he writes scripts in the first place. “Theater is wonderful because you get to be with real people who are speaking the things you wrote,” he said. “You get lots of feedback so you can see how well your writing works. I write movies, too, and film and theater are about getting other people’s voices down. In fiction you have all that description, so you get to have a personal voice, but it’s definitely a longer, lonelier process.”

Ryan’s writing career began in theater, when a show he co-wrote with his UVA professor went to off-Broadway in 1976. “It was intoxicating, my shot at the big time,” he said. “We spent two years raising money to get it on stage, and it was a full equity, $100,000 production. Of course I would probably do everything completely differently this time around.”

Ryan later partnered with a New York-based choreographer to produce an off- Broadway showcase called Karate Tango. When he produced and directed the show for a second time in Charlottesville, local filmmaker Brian Wimer worked to turn it into a movie that’s due out this fall.

“I always had an idea for a two-character musical about a couple who are in show business. Their marriage starts falling apart, and they start playing games with each other to try to get it back together,” Ryan said. “It really shows how hard it is to make it in the arts.”

To that end, the playwright said he hopes The Club Ritz Caper becomes an anchor for local theater. “Boomie Pedersen did a version of this show in Waynesboro last year that was very successful. We’re trying to keep it going into something permanent, and we pay $20 per show to the actors. Ultimately, we hope to found a new theater troupe in Charlottesville. We want to make this something that supports the community.”

The Club Ritz Caper will perform Fridays through Sundays at the Holiday Inn on Fifth Street from May 9 through June 8.

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Arts

Jen Sorensen wins the Herblock for excellence in editorial cartooning

If you’ve heard the name Jen Sorensen, it may be because she’s the 2014 winner and first female recipient of the prestigious Herblock Prize for editorial cartooning—or because she’s been published in C-VILLE Weekly for more than a decade.

“I went to UVA as an undergrad and wound up sticking around Charlottesville for many years after I graduated,” Sorensen said in a recent phone interview. “I think it was in 2002 that I wound up coming into the C-VILLE Weekly office for a meeting with Cathy Harding, the editor then. It was kind of scary, but she gave me a chance, and it was the beginning of my getting published by alt weeklies.”

Today, Sorensen’s work appears in The Progressive, The Nation, The Austin Chronicle, NPR, Ms., Politico, activist website Daily Kos, and alt weeklies around the country. She’s known for pointed observation of thorny issues like gun control, racism, income inequality, health care, and sexism.

After being a finalist for the Herblock in 2011, Sorensen told the Washington Post that she admired the prize’s eponymous artist because “he cartooned from a definite moral perspective—and a good one, at that. Too many daily editorial cartoonists go for the easy-breezy sight gag or contemporary movie reference without actually saying much. Herblock took the job seriously.”

Sorensen often tackles the telling of difficult truths with a strong first-person narrative. Her point of view is an easy stand-in for “the little guy,” oft-maligned by big business or murky government policy, and her careful explanations of complicated issues expose convoluted logic for easy scrutiny. The results are factually substantiated arguments for or against politically controversial subjects. Take her widely read 2012 piece “An Open Letter to the Supreme Court About Health Insurance.”

“I drew [‘An Open Letter’] right before the Supreme Court was ruling on the Affordable Care Act,” Sorensen said. “I just wanted to say that as a self-employed person I’d had a lot of problems with health insurance over the years. My husband got denied because he had plantar fasciitis. My insurance costs were skyrocketing.”

The piece went on to win a Robert F. Kennedy journalism award for editorial cartooning, and her 2014 follow-up comic, “My Experience with Obamacare: A Freelancer in Texas Applies for Health Insurance,” went viral after being featured on NPR.

“I was trying to combat some of the conventional wisdom about Obamacare and share a story that many people aren’t hearing,” Sorensen said. “Yes, it’s annoying that the website went down yesterday, but I think that pales in comparison to the benefit of people like me being able to receive care.”

Sorensen’s commentary ranges from coverage of Democratic conventions and Sarah Palin rallies to cartoons about “the coup against President Sullivan and the corporatization of higher education,” she said. It’s an evolution she might not have foreseen as an undergrad.

“When I got out of college my biggest influences were Robert Crumb and B. Kliban, people who had an absurdist sense of humor,” she said. “That’s how my strip started out in the late ’90s. Then the 2000 election came along, and the political climate changed so dramatically I felt compelled to draw about it.”

When asked if she misses creating lighter fare, Sorensen mentioned the book of Gary Larson wiener dog art she has lying around her house. “I look at all these fake paintings and think, ‘This is pure humor just for humor’s sake,’” she said. “I still love doing strips about pop culture and technology, but politics are an endless source of inspiration. I can’t help myself.”

Sorensen and Bob Woodward will speak at the annual Herblock Prize ceremony at the Library of Congress on April 29. See page 31 for this week’s comic.

 

*A previous version of this story mistakenly cited Pete Levin, not B. Kliban, as one of Sorensen’s biggest influences.  It also said that Gary Larson art appeared on her walls of her home instead of in a book.

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Arts

The abundant, accessible art of Warren Craghead

“I recently saw a book of Picasso’s work where they published everything he did, and between two awesome paintings were about a hundred that weren’t so great.” Warren Craghead laughed with what sounded like relief. “I remember thinking, ‘Oh, right. This is the real world. I shouldn’t feel so bad about myself.’”

The Charlottesville-based cartoonist has made a creative career of drawing “without thinking,” sketching by impulse during television shows, theater performances, even at stoplights. He also creates more careful and deliberate drawings but commits to execution above all else.

Incredibly prolific, with a pen in hand and pad in pocket at any given time, “I draw all the time,” Craghead said near the end of our phone interview. “I’m kind of drawing right now.”

We discussed a theory I’ve read in Steven Pressfield’s The War of Art: Artists need diligence, to do the work and remain divorced from the outcome. Waiting for the muse is for amateurs, Pressfield said. Consistency predicates success.

“Art doesn’t have to be a rarified space,” Craghead agreed. “I don’t have to go to a studio with my fancy paper and expensive pen. My batting average of good drawings is not better than anyone else’s, but I do more of them. It’s the way I process the world.”

Craghead draws in visceral reaction to the world around him, filtering news through sketches in order to assemble ideas into narrative coherence. “I see these horrible things on the news and feel powerless, so even though it does nothing in the real world I start drawing about it,” he said. His recent book, Untitled, is a collection drawn from images of victims of a gas attack in Ghouta, Syria, and all proceeds from it go to Save The Children’s Syrian Children’s Relief Fund.

Ladyh8rs, a Tumblr Craghead created and dedicated to “grotesque portraits of misogynists,” came to him when “they were contemplating making transvaginal ultrasounds a prerequisite to abortions in Virginia, and I got really mad,” he said. “Unfortunately there are always new people to draw.”

Craghead’s children, Violet and Ginger, are happier subjects of inspection. “Fauves,” a series of RGB-saturated children’s comics, records their actions and conversations in an attempt to capture “the crazy incandescence of kids.”

Not all of his work follows a theme, however. “I started as a painter, so I got used to confusion, being O.K. with chaos and not having everything nailed down,” he said. He often blends language with his sketches, approaching pieces like a poet. “People talk about comics and jump right to graphic novels, but words and images together don’t necessarily have to be a story,” he said.

In fact, exposing art to the world may be just as important as the art itself. “My work insists that art can be accessible, cryptic, and beautiful all at the same time,” reads Craghead’s artist statement, and his brand of “eco-lo-fi-publishing” makes it possible. He sends work out into the world—a concept he calls “seed toss”—as notes for his daughters’ lunches, free print-and-fold art books, drawings on postcards, and sketches on Post-Its that he leaves around town. “I’m sure most of them just get swept aside when someone cleans up,” he said, but permanence isn’t the point.

“Think about humans versus dandelions,” he said. “We gestate our young, these singular creatures, and take care of them for years. Some artists work that way, but there’s another way of looking at it. Dandelions release thousands of seeds. The majority don’t survive, but everywhere there can be a dandelion, there will be a dandelion.”

See Warren Craighead’s exhibit “We Are Waiting in a Forest” at WriterHouse through the end of April.

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Swatch watch: Brighten up

Need to take your home décor out of hibernation? We asked Second Yard’s Jon Floyd to recommend a few of the Downtown shop’s warmer prints now that spring has sprung. Here are our favorites from what he pulled.

From left to right: P Kaufmann, $26.95/yard; P Kaufmann, $23.95/yard; F. Schumacher, $110/yard

 

Swatch2
From left to right: P Kaufmann, $29.95/yard; Braemore, $23.95/yard; P/K Lifestyles, $29.95/yard

 

Swatch3
From left to right: Lorca, $158/yard; P/K Lifestyles, $31.95/yard; P/K Lifestyles, $26.95/yard
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Arts

Les Yeux du Monde welcomes color in ‘Visions of Spring’

If you’re tired of grey skies and slush, you might want to visit Les Yeux du Monde before the end of March. “When you walk in the gallery, you see a lot of color,” said Lyn Bolen Warren, the curator of the space’s current exhibit, Visions of Spring. “You see these big painted urns reaching upward, a collage of a tree that is almost life-size. Some pieces are smaller, quieter and more meditative, but the colors are very optimistic. They all have that same hopeful feel.”

Visions of Spring, a six-artist show that runs through March 30, portrays landscapes and life sources, lakes and fields and flowers and fruits that recall natural renewal and preservation. “Some artists are very specific,” Warren said. “They grew up on farms and are watching the world turn into parking lots, so this is how they try to preserve what they remember.”

While each artist brings distinct intentions and styles to the show, Warren, who has her Ph.D. in art history, selected both gallery newcomers and regulars for their awareness of art in its historical context. “Priscilla’s paintings are like Monet’s,” she said. “Ann Lyne has her own really expressionistic stylist way of painting, with lots of gesture and movement, that references the greats from Degas to Matisse, Picasso and Diebenkorn. Lou Jordan’s latest paintings are reminiscent of Milton Avery in their color and subject matter. John McCarthy, who died in 2008, wrote about studying Matisse and his colors. He was interested in doing the things the early modern masters did, and he did a great job learning their lessons.”

Unlike the work by the masters, however, many pieces in Visions “can be purchased for less than the cost of having a poster framed,” Warren said. And they preserve the energy of blue skies and warm breezes, the resonant gratitude of artists who dwell in a confluence of memory and present moment.

Contributing artist Elizabeth Bradford called her work a meditation, “the meeting of a real place, my spiritual reaction to it, and the visual vocabulary I use for expressing that reaction. Sometimes that meditation is about stillness, and sometimes it is about overwhelming activity, both of which exist side by side in the natural world.”

Spring by the Lake was literally painted when the very first natural wildflowers peeked up through the ground,” said contributor Priscilla Whitlock. “Imagine standing in the middle of a field with clovers, blue-eyed grasses, buttercups, ferns, and colored weeds intermingling at your feet. The brush work echoes the rhythm of the growth on the ground.”

Lou Jordan uses oil paints to likewise savor and spend time with his subjects. “When I spent time in Rome recently, I looked out our window and saw herb beds and an orchard,” he said. “Lemon trees were wrapped in white to protect them from cool weather as the lemons ripened. The beds were turned over for new plants, and early lettuce and herbs were visible in some. I painted this many times, and I walked through it and remembered it.”

“I grew up on a farm in Kentucky with a naturalist painter grandmother who took her grandchildren on long nature walks,” said Cary Brown, a contributor whose paintings pay homage to springtime birds in danger of extinction. “For instance, the Whippoorwill has almost completely disappeared because of compromised farmland and pesticides,” she said. “This was a bird many of us knew in our childhoods, a sound we went to sleep hearing.”

John McCarthy’s wife, Judy, sees gratitude in her late husband’s work, a translation of the joy we all feel when springtime finally arrives. “Winters were so cold and confining to him,” she wrote, “and this was the time of year he would venture out and take photos of new buds in the fading light. The colors were so glorious after the dark days of winter. He would have epiphany moments that were then transformed into works of art, and we would both see the world with new eyes.”

Les Yeux du Monde will host an artists’ luncheon on Wednesday, March 26.

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Arts

One-woman show could possibly save the world

If you’re reading this on your smartphone, and you’ve got Facebook, Twitter, and an appreciation for live comedy and action/adventure, you’re needed at the Helms Theater. There’s a world that needs to be saved, and only you can save it.

In her one-woman show, Mission: Implausible!, veteran actor, director, writer, and UVA MFA student Sandi Carroll pulls back the curtain on audience/actor delineation, inviting viewers to get in on the action by sending Facebook and Twitter comments and photos about the show before, after, and during performances. One lucky viewer will be invited on stage to ad-lib the role of Top Secret Agent Karen’s partner.

“The basis of my theater is physical comedy, and we never have a fourth wall,” said Carroll, whose film acting credits include The Adjustment Bureau and Rabbit Hole along with stage performances in the Broadway play Irena’s Vow and her own shows, including Faux: An Auto-Spy-Ography, which is based on her experiences as an undercover private investigator in Chinatown.  “Using interactive technology just seemed like a perfect fit. “

What’s more, she said, artists in the digital era need to be savvy business people as well as creative, and her experience, as both a student who aims to teach at the graduate level and occasional teacher for NYC, Emerson, Brown, and elsewhere, revealed an absence of modes for actors to integrate marketing into their work.

“In production, you’re making theater and making theater, and a few weeks before you open you suddenly realize you haven’t done any marketing,” she said. “I know great artists who have no careers because they’re terrible business people. So I wanted to think about how to market this show in a way that wasn’t marketing in disguise but really building a community.”

Engaging audience members from the outset generates online conversation around performances of the show itself, but Carroll hopes her concept—which turns on the idea that “people could save the world every day in their own little ways, through small acts of kindness”—inspires positive action long after the theater doors close.

“I want my Facebook page to be a place that somebody could end up and say, ‘Oh, this is interesting,’ and engage with the conversation. Even if they don’t see the show, they’ve had a meaningful interaction with the community.”

Carroll, who moved to Charlottesville from New York, had positive experiences interviewing people on the sidewalk while in character as Karen, and has already seen the collective effort gathering around her work. “When I was looking for funding, a group called Pando Creative offered an artistic barter,” she said. “They’re going to shoot the show and create a video so I can continue to promote it, and I’m going to act in their short film. Just the fact that they suggested that reinforced my sense that, though I set out to create this show so I could have more artistic autonomy, it has been one of the most collaborative experiences of my life. It takes a village to save the world and takes a village to make a play.”

Mission: Implausible! plays at 8pm on March 22, 25, and 27 at the Helms Theater in the UVA Drama Building, 109 Culbreth Road. Admission is free.  Engage the action at www.facebook.com/MissionImplausible

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Arts

Local authors turn to self-publishing with mixed emotions, success

When a heart attack left Avery Chenoweth wondering how much time he had left, the author decided to self-publish for the first time.

A Charlottesville resident since 1990, Chenoweth had already published Albemarle: A Story of Landscape and American Identity, Empires in the Forest: Jamestown and the Making of America, and the short story collection Wingtips, so he was confident in the strength of his work and his ability to get an agent in the future.

“But I had a sense of immediacy, that this has got to be done now,” he said.

Radical Doubt, a suspense novel about two college kids lost in the criminal underworld of a summer resort, launched in hardcover and for Kindle on Amazon in the summer of 2013. Full of Chenoweth’s trademark dark humor, the book garnered effusive praise from readers (“primarily from strangers,” he mused).

When he began shopping the novel around, though, Chenoweth was shocked to discover that, “New York publishers will not look at Kindles without something like 5,000 unit sales in the pitch meeting.” Radical Doubt retails for $11.42 in paperback ($2.99 for Kindle) and has sold just shy of 2,000 copies so far.

Chenoweth understands the realities of the new publishing industry, but that doesn’t mean he likes them.

“[Publishers] admitted for years that they can’t reach buyers, and now they’ve put that burden on others. They think in terms of bestsellers, not publishing,” he said. “They only want the top 10 percent, stuff about tighter abs, tighter ass, reductio ad absurdum. If you’re not famous they won’t publish you. Now William Faulkner can go fuck himself. I’m not comparing myself to him, but he wasn’t a celebrity.”

A graduate of UVA’s prestigious creative writing program, Chenoweth saw how books that sell well online have set new standards for would-be authors.

“All the genres are getting shorter and tighter and brighter,” he said.

He also believes the accelerating effect of the Internet on readers has changed their expectations of stories.

“If there’s too much attention paid to the finesse of the work, people get bored,” he said. “If someone isn’t dead in the first paragraph, no one cares.”

The rise of e-publishing has been hailed as a democratic revolution, an even chance at greatness for writers who haven’t yet “made it” with traditional publishers. It’s especially appealing in a town like Charlottesville, where you can’t throw a rock without hitting a writer, a bookstore, or a book festival attendee (not in mid-March, anyway). But as Chenoweth discovered, the holy grail of a publishing contract is more difficult to reach than ever—unless a writer is prepared to be a marketer, too.

It’s a puzzle local business consultant Bethany Carlson considers daily. She helps writers produce and distribute their work, “which means doing market research and coming up with a business plan, including a budget,” she said. “We use Kickstarter to raise the funds to produce the work professionally. For books, this means pro editing, cover design, sales and marketing, and distribution.” Given the size of this area’s book-minded community, Carlson believes the city “is in a great position to become a center of independent publishing.”

Chenoweth’s still not sold on the idea that writers should have to be salespeople, too.

“The author’s job is just to write the book, but that seems irrelevant now,” Chenoweth said. He noticed an Amazon newsletter promoting his book when Doubt netted 20 reviews, but support seems to have tapered off. Though an Amazon representative denied it when he called, Chenoweth claims that an industry insider told him the retail giant expects 40 reviews before a book gets promotion. He’s attempted to reach the mark through local giveaways and Amazon advertising, but an ad that attracted “340,000 eyeballs got just a few click-throughs,” he said.

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According to Leeyanne Moore, a fabulist fiction writer and former teacher, “There are people who are going to scramble to get published, but I would encourage people to write just because it’s good for you.” Photo: Elli Williams

Though Charlottesville has many venues for author promotions, it may lack the volume and diversity of readers to propel local writers to the national level just by word of mouth.

Virginia Festival of the Book Program Director Nancy Damon has noticed that local author events get “a little bit of a bump” over non-local ones, but only if authors have brand-new books and haven’t already done many in-town events. As few as four or five author appearances can effectively glut the market appetite.

But that doesn’t mean locals aren’t hungry for personal interaction with the written word, as fabulist fiction writer Leeyanne Moore witnessed when she was an organizer for literary events at the Bridge PAI. She hosted open annual readings where semi-professional writers (“folks with real talent who were not living primarily from writing”) delivered skillful performances to consistently small crowds.

Participation swelled when new writers entered the mix. “These weren’t your typical avant garde intellectual Belmont hipsters,” Moore said. “They didn’t consider themselves writers, just brave people who wanted support. Clearly audiences want to see themselves in these venues.”

Aspiring writers in Charlottesville have ample opportunity to witness possible outcomes of the writing life. Publishing’s watershed changes have revealed new means for success and altered writers’ expectations in the process. Not everyone needs a deal with Viking to be happy.

“Here, you can see up close and personal how it’s working out for everybody,” Moore said.

She contrasted her VBF encounter with a “glowing” Hugh Howey, self-published sci-fi author whose eighth book made the bestseller lists, and a WriterHouse event with Chad Harbach, the UVA MFA superstar whose novel The Art of Fielding earned a massive advance and a No. 1 Notable Book slot in The New York Times and who, according to Moore, “did not have that happy glow.”

The promise of self-publishing fame is a beacon for undiscovered authors, but the reality of the market is that authors who aren’t writing for a specific online niche readership face a rocky path to stardom. Moore believes there is a relationship, if not a direct one, between developing a grassroots following close to home and making the leap to a larger audience.

“Local networking gets you the big time networking,” said Moore, who’s been volunteering with area groups for years. The Amherst MFA described how a seminar at WriterHouse helped her meet a new friend who then referred her to an agent who read her unpublished short story collection and sent her a list of people to pitch it to.

“I got to number six on the list, and he got back to me in four minutes,” she said. “It’s amazing. I don’t know what will happen next, but I never would have looked at those people if a much more commercial agent hadn’t sent me that list and said ‘Why don’t you try it?’”