On July 17, the city Board of Architectural Review (BAR) will get a look—its third, in fact—at Bill Atwood’s plans for a new mixed-use building on W. Main Street. The new building would sit on the corner of West Main and 10 1/2 streets, the current site of the Under the Roof furniture store. That roof, if Atwood Architects sticks with its current design, is going up. Way up. But only if the city cooperates.
Last week the Downtown Design Committee finalized its rezoning recommendations, including one that would raise the neighborhood’s height limit to 70′ from 50′. With a six-story building that clocks in right at 70′, Atwood is betting that City Council will approve the recommended vertical growth for Downtown.
If a rezoning goes through for W. Main Street, this six-story structure could rise on the site of Under the Roof. |
Mary Joy Scala, city preservation planner, says Neighborhood Development Services staff is “expecting [the Committee’s] recommendations will go forward.” That means Atwood’s new structure, which he’s calling the Studio Arts Building, will look down on the surrounding W. Main Street buildings. This comes at a time when five nine-story, mixed-use buildings—one of the them designed by Atwood—are in the works for Downtown. It’s also a time when the city is rethinking the benefits of such massive buildings.
According to Scala, Atwood’s firm initially talked about saving the existing building. But the latest preliminary plan calls for a new building that would considerably change the site’s look and feel. The first floor would include four retail bays, two with openings facing W. Main Street. The other two would face 10 1/2 Street, creating new retail fronts on the small side street, where before had only been the side of a warehouse. Second and third floors would house office space, the third, fourth and fifth residential space. The new building would also include an underground parking garage.
Atwood’s plans for the building fit a trend of redevelopment in the 10th and Page neighborhood, creating a quasi-extension of the Corner. Several projects, many with student housing, are either finished or in the works on Wertland Street and 10th Street (one of those projects, the Ten Center, was developed and sold by Bill Chapman, who owns C-VILLE’s parent company).
Atwood submitted the third preliminary plan to the BAR for comments on June 26. Scala says that while Atwood isn’t required to submit plans for comments, “he likes to take things early, so [his firm] can actually have more input.”
C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.