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434 Magazines

Patron of the artists

The folks at Visible Records want to lift artists up. To do so, they’ve had to slow things down. 

The newish art studio/gallery concept, backed by The Bridge/Progressive Arts Initiative and located in the former office space at 1740 Broadway St., opened last November. But the artist-run consortium, which highlights minority and low-income producers, still finds itself carefully navigating COVID-19 concerns. Organizers say they aren’t as far along in their mission as they might’ve expected at this point.

Visible Records’ studio portion—23 distinct spaces from 130 to 312 square feet in size—is less than two thirds full. And the gallery side saw its first exhibition open on August 6, nearly nine months after Visible Records’ first tenants took up studio space. “We’ve had no other option than to move really slowly,” says Kendall King, who heads studio operations.

But the slow pace has almost certainly been a blessing, King says. Building a community around the right artists takes time.

One of the firsts to use a Visible Records studio herself, King says the space has been invaluable in her own production of large-scale prints. She thinks other artists will benefit similarly—not only from the dedicated studios but also from the available common area, where they can collaborate and be inspired by others. “We give artists time and space to take stock of where their career is going.”

Getting into the studio is the first step, and Visible Records’ vetting process for new tenants is deliberate. Because the studio’s intention is to lift up marginalized artists, space is available by application only and has no set price. The community selects artists for inclusion based on fit—whether it be in terms of mission, medium, or demographic.

“We go through a process—everyone who applies that we also want to have as part of the community, we ask them what they can afford without impacting them negatively,” King says. “It might look like someone who helps doing work around the space. Or it might look like us raising money to help them.”

Fundraising has gone well, King says, largely because of Visible Records’ association with the established nonprofit Bridge/PAI. King doesn’t believe the consortium will be limited by money as it selects artists for inclusion in the near future.

King operates the studio space alongside another local artist-in-residence, Morgan Aschom, who acts as manager of the larger warehouse housing Visible Records. The multi-use space was converted after its former tenant, data management company Data Visible, closed in 2014. What remains is 55,000 square feet now encompassing Decipher Brewing, Grow Coral Reefs, Patois Cider, Metal Inc., A2D Appliance Sales, Dreadhead, The Freeman Artist Residency, recording studios, and other small businesses, in addition to Visible Records.

A separate team of local and regional arts industry insiders direct Visible Records’ gallery side, King says. The space’s first exhibit, which closed September 14, is Tiahue Tocha, featuring art by the Colectivo Rasquache. The artists have been unable to return to their home in San Francisco Coapan, a community in the volcanic region of the State of Puebla in Mexico, due to the pandemic.

“It’s just been going great—people are coming to see it,” King says. “The Rasquache collective is entirely aligned with our community. Every day when I come to [the gallery], I am moved and provoked thoughtfully by it again. There is such a range of mediums and contributions to it, but you can tell when you are in the space that these artists have the same energy and intent.”

Beyond its first exhibition, Visible Records has a full schedule lined up for the remainder of the year. Next up is the Freeman Artist Residency, running September 25 to October 30. Established by University of Virginia Professor Neal Rock, the residency program intends to lift up Black artists who are first-generation college graduates.

A solo exhibition featuring Fidencio Fifield-Perez will follow, from November 4 to December 11. Fifield-Perez lends his perspective as a native of Oaxaca, Mexico, to the debate over borders, edges, and the people passing them. Closing out the year and moving into 2022 will be a group exhibition of the current Visible Records studio tenants. The exhibit will open December 17.

With gallery operations scheduled for the foreseeable future, Visible Records can now continue the slow process of finding and vetting possible tenant artists. One remaining hurdle, King says, is that outsider artists often don’t know what’s available to them.

“We’ve subsidized, partially or fully, at least five artists here,” King says. “And we’ve always had at least a third of our artists partially or fully subsidized. I would urge people—if this is how you want to make your mark on the community—we are the place.”

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434 Magazines

Accidental actor

Darryl Nelson Smith had never been in a play when he uprooted his Richmond life for an office gig supporting the Charlottesville theater community. He figured he’d take the job with Live Arts for a few years. Twenty years later, Smith is a pillar in local theater—on and off stage.

434: So what’s your ROLE at Live Arts? Lol.

Darryl Nelson Smith: I’m the box office manager, but I feel like I’m more like the face of Live Arts. I help with development and marketing and fundraising. I get to throw fun parties and do a lot of the community outreach. I can’t wait to have people back in the building. And, since we’re a 100 percent volunteer organization, I have been onstage in a couple of Live Arts shows.

If you’ve only recently been in productions, what brought you
to Live Arts in the first place?

A co-worker in Richmond was coming to do shows at Live Arts many years ago. I came to see one and fell in love. Then she took a marketing position here. One day, I got a phone call from her—”this might be weird, but we are looking for a box office manager.” Four or five months later, I packed up my suitcase and a moving truck.

What is it about theater you love?

The cool thing about theater is it is always growing and changing. At Live Arts, we do six or seven productions per year, and there’s great excitement around opening night. But then after four weeks of doing the same show, you’re a little tired of it. Then, there’s all of a sudden a new show and group of people to engage with.

How were you convinced to finally perform yourself?

I went to school for communications and advertising, and in Richmond I worked at museums mostly. But with Live Arts being a volunteer organization, someone was eventually like, “hey, by the way, we need a person and think you should audition.” I’d be like, “you’re crazy—I am not an actor.” But then after going out for a couple of beers, I’d be in.

What’s the last year been like for Live Arts?

We reinvented the wheel and did online shows—but you don’t get that immediate feedback you get with live audiences. We’ve also been doing dance parties to reach out and let people know we are here. It’s just kind of been like, “how can we engage the community?”

What’s the year been like for you personally?

After our doors had been closed for a year and a half, I honestly started to wonder if I could do it again. But I recently had a chance to go to New York and work with a former director of mine and run his box office. I got to do what I love, and I thought, “I can do this again.” I love the interaction with the public—that excitement of people coming to a show. It’s so magical.

What’s been one of your favorite moments as Live Arts box office director?

The last show before the pandemic was Men on Boats, which is an all female cast playing men characters. We ran for two weeks before the pandemic and kind of knew this was a big thing. For the last show, the audience just really wanted to be there and came to support us, and I think the actors felt the love. It was their last show, and they gave it their all.

What’s next for you and Live Arts?

I’m going to be here as long as they want me. But you never know. My life goal is to end up in a cabin in Canada somewhere.

Our first show this season is a one-man show, but we have three different actors available each night just in case. If someone gets sick, we have another actor who can go on. You can come three times and it might be different every time. We also have a big ol’ musical coming next summer. And I always say I won’t be onstage, but you never know. I say no, then I’m up there singing and dancing.

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434 Magazines

What’s so civil about water anyway?

It makes up around 60 percent of the human body. It covers more than 70 percent of the Earth’s surface.

And it makes up 100 percent of local Black-owned business Civil Water’s product portfolio. 

Good old-fashioned water—in bottles. No bubbles, no flavors, no harmful chemicals, no healthy minerals removed.

So what’s the big deal then? Barely 6-month-old Civil Water sells its liquid to wholesalers or direct-to-consumer only in aluminum bottles. The 12-ounce vessels are available online—and by subscription service—in 24-packs for $43.99.

“We’re in five states on the East Coast,” said Faith Kelley, one of two just-over-20-year-old founders running Civil Water out of a Charlottesville office. “As far as being in large chain stores nationwide, that’s more difficult. Our timeline is about a year or two.”

It’s tough to figure out how well Civil Water is doing relative to its competitors and the overall market, as data on packaged water material are scarce. But anecdotally, boxed and metaled water firms keep pouring out. Liquid Death, JUST Water, Open Water, Proud Source. Along with C’ville’s own, they’re all looking to irrigate a portion of the market.

“What makes Civil Water unique is a lot of people are really connected to the fact that we are local,” Kelley says. “And, only a few of the other aluminum bottled water companies are actually spring water.”

By any measure, aluminum is way more recyclable than plastic. Regulators and the packaged water industry have taken notice. Governor Ralph Northam signed an executive order on March 23 requiring executive branch state agencies to stop trafficking in single-use plastic water bottles, as well as disposable plastic bags, plastic, and polystyrene food containers, and plastic straws and cutlery. The gov gave necessary medical, public health, and public safety plastics some exemptions, but the agencies must phase out all non-medical, single-use plastic and polystyrene by 2025.

“About 9 percent of plastics that get recycled actually get repurposed,” Kelley says. “Aluminum is of course the number one most recycled material.” 

Kelley’s right, but it does take some effort to move aluminum down the recycling stream and get it back on shelves. She suggests taking your empty bottles directly to a recycling center, rather than throwing it in your single-stream bin. You have to be “religious about physically taking your items,” she says.

So what’s next for the self-funded, two-employee Civil Water? Kelley and co-founder Neil Wood are confident they can grow with demand—they contract with a third party to bottle their water, which they say is direct from an Appalachian Mountain source, and have plenty of capacity. They’re now looking for funding to expand, Wood says. 

“We want to be able to hit the huge retail chain stores to become accessible for everyone around the country,” Wood says. “And then from there, we will offer some smaller options for packaging.”

And what about those bubbles and flavors? “We actually haven’t thought about that,” Wood says. “There is a market for it. But we don’t drink it.”

Categories
Culture

Far out collaboration

Tim Reynolds is busy these days. He’s shredding on tour with Dave Matthews Band while playing Dave & Tim shows in between. He’s dabbling in livestreams, and is only two years removed from his last TR3 album.

But when his old Charlottesville friend, Michael Sokolowski, called during the pandemic last year, Reynolds freed up some time in his schedule. “We’ve been working together for almost 30 years,” Reynolds says. “We go way back.”

Sokolowski’s proposal? A follow-up album to the duo’s 1992 collaboration Common Margins, a direct-to-two-track recording of Sokolowski on acoustic piano and Reynolds on semi-hollowbody jazz guitar.

For fans of the first album waiting on the edge of their seats for 29 years, the new collab might not be what they expected. On Soul Pilgrimage, which dropped as a digital album and streaming on August 25 (CDs and vinyl records are coming in fall), the friends worked together from a distance, and Sokolowski set the tone with a more electronic-minded perspective.

“I don’t know if it was what we were expecting,” Sokolowski says. “I’m not even sure what those expectations were. Over my career, I’ve always played piano. I’ve had synths and electronic keyboards in bands, but I’ve never gotten deep into synth patch creation, the analog synth world. It took the lockdown to get really into it.”

Reynolds has gone the other way on technology. He doesn’t have a home studio—or even a computer, legend has it—so for Soul Pilgrimage, Sokolowski laid down his side of the project and sent it to Reynolds along with a decent-quality digital audio recorder.

Reynolds listened to the piece of music—“just some great Michael shit,” he says—and played a guitar part as an accompaniment. He didn’t love his first pass.

“The first time, I was not locked in,” Reynolds says. “On the second take, I realized I didn’t need to mess with the knobs. I just needed to play guitar…It was like, ‘just smoke a joint and get into it.’”

Reynolds was satisfied the second time around and sent the recording to Sokolowski. Back in Charlottesville, the pianist-cum- producer started putting the pieces together.

The first thing Sokolowski noticed? Instead of plugging directly into the recorder, Reynolds jacked into his own amp and used the recorder’s microphone to pick him up. “Had I known, I would have sent better mics,” Sokolowski laughs. “You could hear where he clicked the pedal. I was sort of nonplussed. But I got past that and just let it wash over me.”

The happy accident limited Sokolowski’s ability to chop the recording up and make distinct songs, so he built a 27-minute title track around the heart of Reynolds’ guitar playing. The only thing he changed about the original recording was to break the jam into three parts to make it vinyl-ready.

Sokolowski used other pieces of Reynolds’ performance to produce five more tracks. For the album’s balance, he reversed the creative process, reacting in his studio to the guitar parts. On penultimate track “Homunculus,” for example, Sokolowski uses a portion of Reynolds’ playing as a rhythm loop and lets another guitar piece trot over it as lead. It’s the most obvious example on the record of sound collaging, which Sokolowski says he did less of than expected, due to Reynolds’ own process.

“At the beginning, I thought I would just put some cool sounds down and he would send back super-clean guitar tracks,” Sokolowski says. “I realized he had the right idea anyway. It has shape and form and flow and melody and all of that stuff. He was hearing form in all of my sounds that I maybe only heard intuitively. I was putting it down—not in a haphazard state—but not in the way it would end up.”

And how does Soul Pilgrimage end up? On the surface, it sounds more in line with an electronic record than a strings-and-keys duo—more Groove Armada than Bill Evans and Jim Hall. But at its base, it’s guitar and piano playing, something Sokolowski wanted to highlight by avoiding emulated sounds throughout.

For Reynolds, the results couldn’t be more different from the type of guitar he plays on a nightly basis with DMB. This time, he’s filling the space between, you might say.

“When I’m playing with Dave, there is a different sense of space because the music has a different purpose,” Reynolds says. “But I love it. I’m a fan of ambient music. It has a lot of surprises, and it’s all wonderful.”

Categories
Culture

Truth, be told

The folks behind the art installation known as the Truth Farm want everyone to know the truth about immigration. 

But what is the truth? And could there be more than one?

Unveiled on Refugee Investment Network founder and managing director John Kluge’s family property within the Trump Winery, the Truth Farm installation first centered around a 120-foot sign spelling out “TRUTH” in mylar. Aid workers often give mylar blankets to refugees seeking asylum, and artist Ana Teresa Fernandez used the material to draw attention to wider immigration issues—namely, that worldwide systemic problems beyond people’s control drive them to flee their countries for safety.

The artist’s Truth Table is surrounded by chairs, places where those with different opinions might come to sit, literally break bread, engage, and talk through complex immigration issues. 

“When people become entrenched in their ideas, they pull a sound bite or barrage of sound bites that they have been spoonfed, and that becomes their understanding of an issue,” Kluge says. “When people harden their views, they lose their curiosity. You have to be curious to understand issues. Truth requires some inquiry and listening to others.”

Kluge is not an artist, he says, or even a professional curator. But he thought art might kindle at least some people’s curiosity. A U.S.-Mexico Foundation board member, Kluge conceived the Truth Farm project along with the group’s deputy director, Enrique Perret, and Fernandez. Fernandez had previously worked with mylar and thought it fit the Farm perfectly.

The installation grew from there. In addition to the Truth Table, the Truth Farm artwork includes a working adobe oven built by artist Ron Rael and portraits by undocumented dreamer Arleene Correa Valencia. Valencia’s pieces depict migrant parents and their children against black backgrounds. A friend of Fernandez’s and a professional artist herself, Valencia composes the parents using reflective material and fabric repurposed from her own family’s clothing. She etches the children in glow-in-the-dark thread, implying them only by an empty background.

“When you mix the two, you are seeing a full, embodied parent holding the idea of a child,” Valencia says. “The portraits start to create a conversation about separation and the layers that occur through immigration.”

The Truth Farm artwork itself has had a migration. Valencia’s work has been featured at the Instituto Cultural de México in Miami. Federico Cuatlacuatl’s Truth Farm contribution, sculptures in the shape of traditional Mexican kites, departed to a museum in Toledo, and the Truth Table itself traveled to Champion Brewing Company and the IX Art Park. 

Kluge, Valencia, and Fernandez hope the art’s impact extends even further. They are planning another physical installation in Napa Valley, California. While they positioned the first piece next to a Trump property to draw the former president’s attention, the work of pushing folks to talk through immigration issues continues, even as a new commander-in-chief has taken office.

“I think that one of the really interesting things that has been occurring is the shift in all the information coming out after what happened on January 6 at the Capitol,” Fernandez says, referring to this year’s armed insurrection at the U.S. Capitol in Washington, D.C. “There has been a lot of reconciliation with the facts, but all of this rhetoric is still permeating. It is still a tug of war with this word [truth], and with John being Trump’s neighbor, we enacted everything we want to see good neighbors doing—cooking together and bringing people to the table, being inclusive not exclusive.”

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2021 Best of C-VILLE Staff Picks

The best gets better

Keswick Hall is no stranger to accolades—the luxury hotel and golf course has received the Forbes’ Five-Star Award, Golf Digest Editors’ Choice Award for Best Golf Resorts in the Americas, and the AAA Four Diamond Rating for its Fossett’s restaurant. But three years ago, the property’s ownership group set out to take it to the next level with a soup-to-nuts renovation. And General Manager John Trevenen says when the public sees the fruits of their reno, everyone will know why the painstaking process took so long.

“It is arguably one of the nicest resorts on the eastern coast of the United States,” Trevenen says. “We see ourselves positioned as one of that extremely small group of fine resort hotel experiences. We have put together a very beautiful product.”

Already a beautiful product, the new Keswick boasts an expanded guest wing (bringing the property to 80 total rooms), an infinity pool and cabanas, red clay tennis courts, and fully reimagined resort grounds. Fossett’s is replaced by Marigold, a fine-dining restaurant led by culinary icon Jean-Georges Vongerichten. The entire guest space has been redesigned from the studs, according to Trevenen, as the project was “an undertaking that no one could have imagined.” That means everything—plumbing, electrical, every non-structural item—was stripped from the facility and recreated from scratch.

The hotel now offers four signature suites, including the two-bedroom Hardie Suite. The guest rooms are decorated subtly, featuring white, blue, and cream shades, as well as light wood, elegant furniture, beds with Duxiana mattresses, and Frette sheets and bath linens. Each guest room includes a smart television and Lutron lighting, and local photographs decorate the walls. The Hardie Suite is fitted with a kitchenette built around Viking appliances and a wet bar.

The general design style, according to Trevenen, is to ensure form follows function. Because Keswick intends to be among the best hotels in the world, its service must be at the highest level. Personnel must predict guests’ needs and meet them before they know they have them themselves.

“We have a tagline of ‘redefining the art of American hospitality,’” he says. “We are reestablishing a style of hospitality that we think is a little different from what is on offer in other properties. We are trying to do it in a more gentle and relaxed manner.”

Trevenen offers Marigold as an example. All resort meals, from breakfast, lunch, and dinner during the week to weekend brunches, are served in the restaurant, a departure from Keswick’s previous approach where different meal seatings were at multiple restaurants. According to Trevenen, the change means the restaurant’s servers will quickly become experts at doing a simple set of activities to the absolute best of their abilities.

According to Trevenen, Keswick owners Robert and Molly Hardie have always treated the century-old resort property as a passion project. “Molly and Robert have had a love of Keswick since Robert was studying at the university. I think it’s just a special place to them,” he says. “They have been terribly good about maintaining the building, the culture, and the DNA within a new structure. It was a labor of love. It might have been easier to start again, but they really wanted to make sure it was given back to the community better than it was before.”

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2021 Best of C-VILLE Staff Picks

Share and share a tune

If you know exactly what you want and plan to ask for it by name, don’t go to Melody Supreme. You can’t walk into the small shop on Fourth Street and find whatever you’d like on the shelves. It’s not Amazon.

So what is it? Melody Supreme is the passion project of a man who’s been trying to spread his sonic enthusiasm for more than a decade.

“I am selling records because I love it,” owner Gwenael Berthy says. “I don’t think I could sell socks or shoes. I am going to carry the stuff I like and the used stuff I have found—the random stuff.”

Berthy opened Melody Supreme in 2010. At the time, lots of folks still collected records the old-fashioned way, he says. They’d come in with no set goal in mind, content to browse the collection, hoping to discover something new and interesting.

Times have changed, and records are everywhere—even Target, Berthy laments. But Melody Supreme hasn’t changed.

“It is a question of generation. I am not sure the young generation has the same feeling about records,” Berthy says. “The Apple or iPhone generation, they are not patient. They want everything right now. So, some people enjoy it, some people don’t get it at all.”

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2021 Best of C-VILLE Staff Picks

Literally hustling

The Prolyfyck Run Crew is fluid. It was once known as Run These Streets. Members come and go. Leaders pass the baton. William Jones III started the crew. Wes Bellamy helped push it to wider audiences. James Dowell Jr. now organizes the crew’s three weekly morning meet-ups.

The thing that never changes is the Prolyfyck mission: Inspire Black and brown people who might not otherwise be exposed to running as exercise to pound the pavement. How? Run up and down the hills through Charlottesville’s public housing projects and historically Black neighborhoods, modeling an active lifestyle.

“It was started so our people could see us running through our community,” says Dowell, who’s been helping organize the runs since 2019.

A small group of Black men launched Prolyfyck. Then a few Black women joined. Then white folks, other ethnicities. Today, as many as 100 people might run with the crew any given morning.

What does it take to be a part of the movement? Be at the Jefferson School City Center at 6am on a Monday, Wednesday, or Friday, ready to travel four to five miles on foot. Then join one of three groups: walkers, cruisers, or runners. According to Dowell, the cruisers run nine- to 10-minute miles, while the runners can go as low as six to seven minutes per.

“We encourage each other up every hill—we don’t leave anybody behind,” Dowell says. “A lot of the community members come out and cheer. They might be headed to work or putting their kids on the bus.” 

Dowell says he believes Prolyfyck has already made an impact, but there is more to be done—and more to come from the group. “It’s bigger than running,” he says.

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2021 Best of C-VILLE Staff Picks

Time to grind

How well does the Charlottesville Skate Park rate nationally? It’s not huge in raw size, so it doesn’t make a splash on the major top-10 lists. But the city was able to attract high-level talent to manage the place—pro skater Matt Moffett, who’s supervised parks all over the country—and the park has begun to bring in riders from up and down the East Coast, attracting action sports enthusiasts to its combination of obstacles, features, and aesthetics.

“It’s been very much a success, and we have people come here regularly from all over,” Moffett says. “I’m in contact with the Tony Hawk Foundation, and they drool over this skate park.”

Aesthetically, the draws are the park’s intermittent maple trees and open spaces, not to mention the lack of a surrounding metal fence that so many parks feature.

But what of the main event, those obstacles and features? The upper portion of the Charlottesville Skate Park boasts an 18,000-square-foot street plaza with banks, ledges, rails, ramps, and funboxes (among other extreme sports lingo most folks will have to look up to understand). The lower portion offers another 15,000 square feet, devoted to a series of three bowls and pools. The park also has a flat asphalt multi-use area.

The street plaza is further divided into two tiers, one geared toward beginners, the other an Olympic-size course. Moffett says he hopes the different areas make the park accessible to a range of skating abilities, and attracting newbies seems to be one of the skate park’s best tricks. According to avid street skater and Cinema Skateshop owner Louis Handler, the facility’s visibility from the road is clutch.

“People love it, and the level of skateboarding in Charlottesville is going to shoot through the roof because of the park,” says Handler, who skates there several times per week. “Without a place like that, it is a lot more effort to get better.”

Handler says folks will have to overcome their fears; street obstacles and bowls can be scary for beginners. And they’re always going to come across intimidating skate park experts who’ve been doing it longer than they have. 

But that’s something Moffett and Charlottesville Parks & Recreation know well and are doing their best to curb. The park helps organize lessons and camps to keep people skating. And in practice, Moffett says skaters fall into traffic patterns like those on a freeway and are respectful of others and their space.

“You don’t throw yourself in front of a moving bus, and this is similar,” Moffett says. “This is one of the unique places you will see tattooed men getting along and coexisting with little girls with unicorns on their helmets.”

The Charlottesville Skate Park was conceived as far back as 2012 but only officially opened in March 2019. And it’s still a work in progress. The lights that designers hoped to install before launch fell victim to a budget overrun, so the park is currently raising funds to equip for night riding.

“With the lights, in summertime you can skate another four or five hours,” Handler says. “Then you would really be getting a lot of bang for the buck. I only want to see it get better.”

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Abode Magazines

Yes we can

Keswick Hall’s list of acclamations is long and distinguished—Forbes’s Five-Star Award, Golf Digest Editors’ Choice Award for Best Golf Resorts in the Americas, the AAA Four Diamond Rating for Fossett’s restaurant. 

But when owners Robert and Molly Hardie decided to renovate the century-old property three years ago, the project quickly escalated. Despite all its acclaim and history, the hotel and restaurant are reopening later this year in a completely reimagined fashion.

“Molly and Robert have had a love of Keswick since Robert was studying at the university,” General Manager John Trevenen says. “I think it’s just a special place to them.”

Keswick will unveil its updated chic late this summer, with a new guest wing—bringing the property to 80 total rooms—an infinity pool and cabanas, red clay tennis courts, and fully reimagined resort grounds. Fossett’s gives way to Marigold, a fine-dining restaurant led by culinary icon Jean-Georges Vongerichten. 

The entire guest space has been redesigned from the studs, according to Trevenen—the project was “an undertaking that no one could have imagined,” he says. That means everything—plumbing, electrical, every non-structural item—was stripped from the facility. 

The hotel will now offer four signature suites, including the two-bedroom Hardie Suite. The guest rooms are decorated subtly, featuring white, blue, and cream shades, as well as light wood, elegant furniture, beds with Duxiana mattresses, and Frette sheets and bath linens. Each guest room will include a smart television and Lutron lighting, and local photographs will decorate the walls. The Hardie Suite is fitted with a kitchenette built around Viking appliances and a wet bar.

The general design style, according to Trevenen, is to ensure form follows function. Keswick intends to be among the best hotels in the world, he says, and that means service must be at the highest level. Personnel should predict guests’ needs and meet them before they know they have them themselves.

“We have a tagline of redefining the art of American hospitality,” he says. “We are reestablishing a style of hospitality that we think is a little different from what is on offer in other properties. We are trying to do it in a more gentle and relaxed manner.”

Take Marigold, Trevenen suggests. All resort meals, from breakfast, lunch, and dinner during the week to weekend brunches, will be served in the restaurant, a departure from Keswick’s previous approach, which was offering different meal seatings at multiple restaurants. According to Trevenen, the change means the restaurant’s servers will quickly become experts at doing a simple set of activities at the absolute best of their abilities.

“[Molly and Robert] have been terribly good about maintaining the building, the culture, and the DNA within a new structure,” Trevenen says. “It was a labor of love. It might have been easier to start again, but they really wanted to make sure it was given back to the community better than it was before.”