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Culture Food & Drink

‘What can I get ya?

By Mary Esselman, Maeve Hayden, Tami Keaveny, and Susan Sorensen

Walking in to a busy diner is an exciting sensory experience. The clang of silverware and dishes banging around, orders called from front-of-house to back, and air laden with the savory perfume of the kitchen. Trays go by filled with warm toasty waffles, deliciously greasy bacon and eggs, chicken-fried steak, Reuben sandwiches, turkey melts, and thick slices of lemon meringue pie. The anticipation builds until you’re seated, a server splashes coffee into a thick china cup, and asks, “What can I get ya?” Charlottesville has plenty of formal restaurants, but lucky for us, the city also abounds with (too many to count!) diners that deliver a nostalgic dream of American mealtime, where the food feeds the soul and the folks feel familiar. Here’s a roundup of some of our favorites. Post your go-to on our Facebook page and tell us why you love it.


Soul-filling station

Mel’s Cafe | 719 W. Main St. | facebook.com/MelsSoulFoodCafe

Mel Walker. Photo by Eze Amos.

Like its longtime proprietor Mel Walker, this legendary Charlottesville landmark exudes an aura of relaxed excellence. 

Stop by near lunchtime, and you’ll find a line out the door, giving you a chance to peruse the menu taped to the window. Will you opt for breakfast, served all day? Perhaps the George Omelette: ham, cheese, onions, green peppers, and diced tomatoes, topped with chili beans? Or is lunch calling you to the fried fish sub or that BBQ rib sandwich? 

Your stomach and heart rumble in anticipation of stick-to-the-ribs ecstasy, and already you know what you’ve heard is true: Mel’s, with its humble, homespun name, offers food for the soul.

Community photos cover the walls inside, along with tributes to beloved friends (and to the team formerly known as the Washington Redskins). A sign above the cash register reads: “Family, where life begins, and love never ends.” 

Life and love never tasted as good as the fried chicken you order once you reach the counter and ask for Mel’s most popular dish. Hot, moist, and crunchy, it’s made to order and worth the 15-minute wait. Creamy mac and cheese, followed by Mel’s famous sweet potato pie complete the out- of-body experience.—ME


The kindness of strangers

The Villa Diner | 1250 Emmet St. N. | thevilladiner.com

Photo by Tristan Williams.

Something wonderful is going on at The Villa Diner. And it’s not just the joy we felt when The Wahoo (buttermilk pancakes, eggs, and sausage) and Super Big Complete Breakfast (bacon, hash browns, biscuits, and cheese on the scrambled eggs, please) arrived at our table. 

We’re talking about an epidemic of paying it forward at the popular Emmet Street eatery. Just ask Mike, a local unhoused man. Or the Albemarle High School track team. Or the random person who’s caught the attention of a couple of UVA football players who regularly buy a stranger breakfast. 

“It happens all the time,” says Jennifer Beachley, who’s co-owned the Villa with her husband Ken since 2005. One long-time customer buys everything from a veggie omelet to a Philly cheesesteak or grilled turkey melt (three of the diner’s most popular items) for people she’s never met, several times a month. “She says it’s the best part of her week,” according to Beachley, who gave the woman a map of the restaurant so she could give the cashier specific table numbers when paying her bill.

As if a Reuben and fries for under 10 bucks isn’t enough, imagine your delight when, after polishing off a plate of steak and eggs, you get to the register and learn that the guy who might score the winning touchdown at Scott Stadium this weekend has picked up the tab for your meal.—SS


A new moon

Blue Moon Diner | 606 W. Main St. | bluemoondiner.net

Photo by Eze Amos.

Blue Moon Diner has evolved many times since its inception in 1979: owners Laura Galgano and Rice Hall took the reins, a lengthy closure, thanks to years of construction, COVID-19, and now a new service model. But some things never change. 

Last month, the midtown diner switched to a coffee shop-style service. No more reservations, just walk in and choose your stickered booth (during the weekend brunch madness you’ll still have to put your name on a waitlist), then order through QR codes or up at the counter using a self-serve kiosk—and don’t forget to drop your dirty plates in a bus bin when you’re done. 

Though ordering looks a little different, it’s still the same heavenly Blue Moon food coming out of the kitchen—like the ever-popular Hogwaller Hash with a side of home fries, or crispy beignets topped with powdered sugar—and the restaurant is full of familiar faces running food and making drinks, including Galgano. 

Blue Moon’s coffee selection continues to reign supreme, with bottomless Trager Brothers Blue Moon Blend for $3, and canned Snowing in Space nitro cold brew for $5.

And, of course, Wednesday evenings are still for Jim Waive. The local musician brings the classic country tunes, Blue Moon shakes the cocktails and not-tails, and diners enjoy eggs all night long.—MH


Don’t skip dessert

Doodle’s Diner | 1305 Long St. | facebook.com/p/Doodles-Diner

Hiding in plain sight just before the Locust Avenue exit off 250 West sits the best little diner you’ve never noticed: Doodle’s. Walk through the door, and you’re in an American time capsule of clean, comfy, country ease: brightly lit booths and tables, homey decorations, and a sweetheart of a server named Kim. 

Since she was 14, Melanie “Doodle” Lohr wanted to run a restaurant, she says, and for the past 10 years, she, her mom, and her Aunt Barbara have brought that dream to life. Morning regulars devour the breakfast combos and omelets, while evening folks come for the specials: salmon cakes, catfish dinner, hamburger steak, and Wednesday-night spaghetti. Popular desserts include three-tier cakes like the Sunshine (orange with mandarin oranges, whipped cream, and diced pineapple), chocolate chess pie, and bread pudding.

Almost as big a draw as the food is Kim, beloved for making everyone feel at home. When a grandpa comes in with his young grandson, Kim asks how their sleepover went the night before, and takes their drink orders. The boy asks for a soda, and Kim says, “Well, is that okay with Grandpa?” Grandpa smiles, “I don’t care, he won’t be with me today,” and Kim jokes back, “Oh, so a Mountain Dew then, huh?”—ME


Bucks and pucks

Moose’s by the Creek | 1710 Monticello Rd. | facebook.com/moosesbythecreek

Photo by Eze Amos.

If you’re looking for the classic country diner experience—with a twist—gather your herd and head to Moose’s by the Creek.

Tucked inside an unassuming building off Monticello Road, the family-owned eatery serves breakfast all day, juicy burgers, and specialty sweets for a reasonable price. Loyal patrons stop by every week to tuck into their tried-and-true favorites, like the Maine Moose (eggs, home fries, and your choice of meat and carb for $8) or the CVille Way (French toast topped with whipped butter, eggs, home fries, and a protein for $12). The pancakes are delightfully fluffy, the Mimoosas are bottomless for only $20, and it’s one of the few restaurants in town that serves scrapple as a side. 

You can’t talk about Moose’s without mentioning the elephant in the room, which in this case is a moose—and a bear, and a turkey, and a deer. Yep, you read that right. Moose’s multiple dining rooms are tastefully decorated with busts of taxidermied animals. If that’s not your thing, they do offer takeout.

In addition to housing racks of antlers (with one that patrons stand under for the ubiquitous Moose crown), the restaurant also has a hockey sports bar in one of its back rooms, complete with foosball, pool, signed memorabilia, and, come hockey season, a room full of Caps fans rooting for Ovi to score another goal.—MH

Stack ’em up

Tip Top Restaurant | 1420 Richmond Rd. | tiptoprestaurant.com

Photo by Eze Amos.

Somehow Tip Top manages to be both a Southern and a Northeastern diner. 

Head in for breakfast, and you’ll find corn cakes (“a true Southern delight,” declares the menu) and a country ham special that includes two eggs, home fries, and grits. A cheerful waitress greets you with “Good morning, honey!” and a hot mug of coffee (better than Starbucks but not as good as JBird Supply). You might try the popular buckwheat pancakes (“Tastes like you’re in Texas”), or the two biscuits with sausage gravy and two eggs, about as Southern as you can get.

Show up for lunch or dinner, however, and you’ll feel the “Seinfeld” vibe of Jerry, George, and Elaine’s NYC diner, Monk’s Café. Owner Terry Vassolous, originally from Greece, has crafted a menu full of Greek and Italian specialties, from grape leaves, souvlaki, and moussaka to lasagna, manicotti, and fettuccini alfredo. The meatballs are sublime, and the pizzas stand out for their Greek-influenced toppings, like the peasant’s feta cheese, fresh tomatoes, black olives, scallions, bell peppers, and pepperoni. There’s even a “big salad” (one Greek, one chef).

Any time of day, Tip Top feels sparkling and friendly, a haven for weary families, workers, students, and Route 250 travelers.—ME


Two Tammys and a side of love

The Korner Restaurant | 415 Roosevelt Brown Blvd. | korner-restaurant.business.site

Around the corner from UVA Medical Center, the Korner Restaurant has been feeding Cherry Avenue and Lee Street folks for over 50 years. “A good place to eat, where two streets meet,” proclaims the menu, and that’s what you find at the Korner, from 5:30am to 4pm, hefty, low-cost portions of hearty homemade food, with a side dish of neighborly love.

Philip Templeton runs the place that’s been in his family since 1950, arriving at 3:30am to prepare from-scratch dishes like macaroni salad, cole slaw, potato salad, and BBQ. Once the breakfast rush starts, he’s at the counter with his regulars, who show up every day.

Two Tammys and a core Korner crew keep the place humming. Tammy One greets you like your favorite aunt, bringing you heaping portions of home fries and grits, and keeping the strong coffee coming. A Korner mainstay for decades, she lights up describing customer favorites: the juicy burgers (fresh ground beef, never frozen), stuffed subs, tangy wing dings, and homemade chicken salad. Tammy Two handles the griddle, the register, and any diner thing that needs doing.

Wahoowa-proud, the Korner loves the community it serves.—ME


The OG with cocktails

The Nook | 415 E. Main St., Downtown Mall | thenookcville.com

Waiting in line for a table at The Nook during the weekend brunch rush is one of those quintessential Charlottesville experiences. One of C’ville’s OG diners, The Nook opened in 1951, and offers an elevated diner experience with local and seasonal offerings and specialty cocktails. 

A Nook brunch is best experienced at one of the coveted outdoor patio seats—just be prepared to wait in line (pro tip: Send one person to the restaurant 20 minutes before you’d like to eat to put your party’s name on the list). Though the wait can sometimes be up to 30 minutes, it’s not unpleasant. The hosts juggle and flip tables with ease, waiters bustle back and forth carrying steaming plates that make your stomach growl, and if you’re lucky, a busker’s accordion rendition of “Toxic” by Britney Spears will drift down the mall.

As you peruse the menu and begin sipping on your mug of coffee, keep these three things in mind: the breakfast potatoes, which are perfectly seasoned and served with peppers and onions, are some of the yummiest in the city, brunch pairs best with a boozy cocktail, like the Spiced Apple Mimosa, and you have to try the eggs benny at least once.—MH


Sing with your supper

Holly’s Diner | 1221 E. Market St. | facebook.com/HollysDinerCville

Photo by Eze Amos.

Holly’s is a nighttime diner, offering comfort food and friendly fun from 5pm to 2am, Tuesday through Saturday. The place is funky and cute, with an industrial-meets-farm chic, and a honky-tonk happy soul.

An older crowd comes early to claim swivel-stool seats at the long concrete bar, or to grab a spot at the hidden outdoor patio. There they throw back signature cocktails like the Belmont Sweet Tea (Southern tea with a kick), while enjoying Holly’s most popular dinner dishes—homemade meatloaf, chicken poblano pot pie, Brussels sprout hash, and fried green tomatoes. 

After 9pm, a younger crowd fills the tables and booths near the small stage that sparkles with live music on Fridays and Saturdays, Thunder Music Karaoke on Tuesdays, Open Mic Night on Wednesdays, Game Night on Thursdays, and, on occasion, Goth Takeovers with DJs. Folks who work and party into the wee hours love Holly’s late-night handheld options, like the catfish po’boy, Reuben sandwich, and the Hangover Burger (gently dressed with bacon, fried egg, pepper, pepper jack cheese, special hot sauce, and lettuce).  

Even the olds often hang around for dinner and “a show,” just to chat with beloved manager, Morgan, and to soak in the diner’s welcoming vibe.—ME

Categories
News

The champ falls

By Shea Gibbs and Catie Ratliff

When Champion Brewing Company announced on social media that June 30 would be its “last day of operations” just two weeks before the scheduled closure, the post’s comments—from both fans and company owner Hunter Smith— made it clear that “last day” referred to that of Champion’s Sixth Street brewpub.

With few other details available, news outlets ran with the top line: Champion Brewing would cease operations. 

But the truth was more complicated. Jonathan Cross, a private equity fund manager Smith hired last year to be Champion’s chief financial officer, said simply, “The record is straight,” while Smith offered more detail.

“We have plans to retain the facility on [Route] 29, where all the equipment still is. And we are actively negotiating terms for that space,” Smith said at the time. “We have every intention of brewing and continuing the brand.”

The wave of bad news for Smith and Champion Hospitality Group had not yet crested. A news story quoting Smith about his plans for the future complicated matters. Champion’s landlords in the building on Route 29 told him the publicity—highlighting the hundreds of thousands CHG owed them—put the deal in jeopardy.

Then on July 19, CHG’s most vocal critic from behind the scenes jumped in front of the camera. Laura Fonnner, award-winning local chef and owner of seafood restaurant Siren (previously co-owned by CHG), had been cryptically criticizing Smith and his restaurant group on social media for almost a year. This time, Fonner left nothing to the imagination. She posted an image of herself, two middle fingers raised, standing next to a note announcing Siren’s closure. The note placed all blame squarely on Smith.

Fonner wasn’t finished. In a lengthy interview with C-VILLE Weekly, she laid out everything she believed CHG had done, from the ignorant to the neglectful to the outright illegal, to bring about her beloved restaurant’s downfall.

Smith forcefully denied any intentional wrongdoing.

So what’s the truth behind the he-said-she said? And more importantly, why did Charlottesville’s most well-known brewing company, and Smith himself (who’s now struggling to find a way forward both personally and professionally), so swiftly crash and burn?

Understanding CHG

Smith says his goal today is simple: “a return to focus.” He says he has “zero plans to get back into restaurants.” His side of the story? He’s made mistakes but deserves a chance to move ahead as an entrepreneur.

The other side comes from various parties—not just Fonner, but CHG’s employees, partners, and investors in Passiflora, Brasserie Saison, Champion Grill, and Champion’s Lynchburg and Richmond brewpubs. In other words, all the restaurants opened under the CHG umbrella, each now closed, most with unsettled balance sheets.

Smith and Cross now admit CHG’s downfall was a long time coming. Cross says Champion Brewing Company “never really made any money because everything was cannibalizing everything else.” That may not apply to the earliest days, he clarifies, when Champion produced and sold beer only out of its Sixth Street taproom. But Champion began to expand quickly, scattering would-be cannibals across Central Virginia.

Champion and Smith were foundational in Charlottesville’s second wave of modern craft beer growth. While South Street Brewery and Starr Hill came first, Champion exploded onto the scene in 2012, a time when craft beer was booming across the country in a way it never had before. In Virginia Beer, historian Lee Graves writes, “Hunter Smith chose to name his brewery’s flagship IPA after a missile; turns out that has been an apt symbol for the company’s growth.”

Graves’ argument relied on Champion’s footprint expansion—its 30-barrel Missile Factory, which opened in Woolen Mills only a few years after launch, its Richmond brewpub, and a slew of restaurants—as well as its distribution growth. At its height, Champion’s flagship beers like Missile IPA could be purchased off shelves as far from home as Chicago.

A mythos quickly came to surround Champion. Tucked in its nook behind the Belmont Bridge and across the street from the affordable housing complex formerly known as Friendship Court, the Sixth Street pub grew to be a clubhouse for hipsters, hosting concerts for bands with nowhere else to play and other off-the-wall events. It was an ideally situated headquarters for Smith’s own social justice projects. Affordable housing in Charlottesville became his passion, along with his long-held loves: beer and music.

But breweries and brewpubs operate on slim margins even during good times, according to Smith. “Working in a tough business like craft beer, even before we ever heard of COVID, was still really hard,” he says.  The Sixth Street taproom “struggled the whole time.”

Despite the slim margins, Smith decided to expand from brewing into restaurants.

In 2017, Champion opened its first eatery. Brasserie Saison seemed like the perfect concept for a brewpub-led hospitality group. Offering mostly Belgian-style beers like its eponymous saisons and European-esque fare like mussels and pâté, it was the apple of patrons’ and critics’ eyes.

Will Richey was a key early partner for Smith and Champion. As Brasserie Saison co-owner, he brought significant experience as a restaurateur. Through his Ten Course Hospitality group, he now owns and operates seven restaurants, a number that’s ebbed and flowed over the years, and consults on an ever-changing set of projects. In an August 2018 interview, Richey said: “Not to pat myself on the back, but I think [Brasserie Saison] is one of the finest restaurants in town.”

Speaking about his work at Brasserie, Richey says “[it] was a two-year contract, after it ended I handed over our creation and did not stay on the project. The brewery had not been built by that time. … That is the only work I ever did with Hunter. He did not form a hospitality group until later. We opened Brasserie in 2017 and I left the project in 2019 I believe.”

Teaming up with Richey turned into a sort of template for CHG. Smith and his group weren’t restaurant folks. They were beer folks. So while they wanted to go into the restaurant business—in part to sell more beer—they didn’t want to make all the crucial decisions that allow an eatery to function day-in and day-out. By partnering with more established restaurateurs, CHG was able to expand rapidly, despite the group’s inexperience.

When Smith had an idea for a late-night concept, for example, he connected with Jay Pun, who’d been successfully selling banh mi sandwiches as a special at his restaurant Chimm.

“It was a nice meeting. He was very respectful,” Pun says. “He listened to my ideas and, ultimately, we just didn’t meet again. In retrospect, I’m glad I didn’t do it, not just because of what is going on, but at that time, I was reserved about reopening after COVID.”

When CHG opened Champion Ice House in 2020, Smith teamed with area barbecue celeb Craig Hartman to give the chef a vehicle for his renowned fried chicken. Today, the restaurant known as Gordonsville Ice House has a message posted all over its website: “Gordonsville Ice House has no affiliation to the Champion Brewing Company and/or Hunter Smith.”

As she finds her footing following the closing of Siren, Laura Fonner continues to fault CHG’s mismanagement for the restaurant’s downfall. Photo by Eze Amos.

Laura’s song

Like Hartman, Fonner is one of Charlottesville’s most well-known chefs. After 21 years working in restaurants and 17 years climbing the ranks to executive chef at the acclaimed Ivy restaurant Duner’s, 2020 brought major change to Fonner’s life. 

That’s the year she won the Tournament of Champions on Food Network’s “Guy’s Grocery Games.”

That’s also the year COVID-19 cut a swath through the nation’s restaurant and hospitality business.

And that’s the year Fonner started her partnership with CHG and Smith.

Fonner had known Smith through their connection to the food and bev biz for years. The two were friends. When Fonner decided she wanted to leave Duner’s and go out on her own, she met with several potential partners, including Richey, Smith, and others. Smith stood out, she says. Of all the partners and investors she met with, he was the only one who asked, “What can I do for you?”

The partnership started slowly. With COVID-induced closures racking the restaurant industry, Smith and Fonner decided to launch a food truck business. Dumplin’ would focus on a dish Fonner had made during her first appearance on “Guy’s Grocery Games.” The food would be driven by Fonner; CHG would provide administrative and financial support. 

The truck and its savory dumplings were well received, but the business didn’t operate for long. The truck itself was reportedly in disrepair, and Fonner moved into a consulting role for CHG, contributing to locations like the Ice House and Brasserie Saison, while Smith and his team sought a buyer.

One potential buyer was Pun, who recalls discussing the deal with Fonner. 

“I knew it was not in the best shape, but we needed something,” Pun says. “The night before we were going to cut a check to buy it … something tickled my inner conscience and I emailed Laura. She goes, ‘Do not buy it.’”

Fonner describes her time working in the truck as “probably the worst job [she’s] ever had.” 

“It was a rinky-dink truck with electrical issues. It blew my face up; it lit on fire at King Family Vineyards,” she says. “There were so many issues with it. They never would get it fixed.” 

Exhausted with the food truck and consulting, Fonner decided it was time to forge ahead with her passion project, Siren. “I sat Hunter down and told him that I was going to open a restaurant up and I would do it with or without him, and if it was without him, then consider it my notice,” she says. 

Smith told her he was with her. Siren would be part of the CHG family. According to Fonner, she was in charge of Siren’s in-house operations, while CHG managed the restaurant’s marketing, accounting, bookkeeping—everything beyond the day-to-day.

During Siren’s renovation process, Fonner started to uncover red flags when several businesses were hesitant to work with her due to CHG’s involvement. She says she paid workers directly during the reno, but then things changed. “As soon as we opened the doors in December, nobody got paid,” Fonner says.

From that point on, Siren’s financial situation spiraled.

“In January or February … I got a letter saying that we were $40,000 behind in rent,” Fonner says.

Financial issues continued to pop up while CHG managed the new restaurant’s accounting. With more than five accountants managing Siren’s finances over one year, numerous bills went unpaid, according to Fonner. “We’ve had our gas turned off twice, we’ve had the electric turned off, we’ve lost our health insurance,” she says. “I had the City of Charlottesville come here and tell me we didn’t have our business license.”

When she confronted CHG, Fonner alleges that Smith suggested she stop opening the mail addressed to Siren. Smith denies the allegation.

While it was the accounting department managing Siren’s financials, Fonner ultimately believes Smith is responsible for CHG’s disorganization. “At the end of the day, they are Champion employees, which means that it’s Hunter’s responsibility [to oversee] that they’re doing their job correctly,” Fonner says.

Smith agrees, though he says none of the mismanagement was intentionally deceptive. Things were so disorganized, he says, that it was impossible even for him to see an accurate picture of CHG’s financials. What’s more, Smith says Siren was never as successful as its positive critical reception and booked weekend nights might have suggested. “It is easy to think that all is going well, when sometimes it’s not,” he says. “That doesn’t do anything to take away from the fact that I feel personally like we let Laura and Siren down.”

After dealing with months of messy accounting work and repeated breakdowns in communication, Fonner wanted out of her partnership with Smith and CHG. Smith agreed to end the relationship, and the two partners sat for a meeting in October 2022. Fonner says she believed Smith was genuine when he apologized for Siren’s troubles and discussed her moving forward as sole owner. But it took months of negotiation for Fonner to gain full ownership of the restaurant. 

On December 1, 2022, Fonner became sole owner of her flagship restaurant. But Siren’s financial woes were not over.

Despite opening the restaurant with minimal debt, Fonner and her General Manager Erin McGowan claim they uncovered bungled financial reports and more unpaid bills when they took over Siren’s accounting. Combing through sources of potential debt was stressful, as a seemingly unending wave of unpaid bills accrued during the CHG partnership continued to arise.

“I need to know what else is out there, because these surprises can’t keep happening,” McGowan said in her initial meeting with C-VILLE.

Less than a week after that first interview, Fonner and McGowan say they were blindsided again, this time with unpaid unemployment taxes from 2021 to 2022. Fonner ultimately made the decision to close Siren on July 18.

“I’m just so angry right now. I’ve never been this angry,” Fonner said after the closure. “This place was supposed to be my safe space.”

Although he never worked directly with CHG, local restaurateur Jay Pun believes that quick expansion was part of the company’s downfall. Photo by Jack Looney.

Internet rumor and reality

It all initially hit the fan for CHG on Reddit. On December 14, 2022, Reddit user 0urL0veF0rTheW0rld dropped a post that became the talk of the local hospitality industry. CHG wasn’t paying its employees, the anonymous poster alleged. The same went for vendors and landlords.

Smith and CHG Vice President of Food and Beverage Stephen Kelly were at fault, the Reddit poster said. Smith’s response today, after all the dust has settled? It was all true—although he is mostly willing to take the blame himself.

At the time of the post, firing back seemed counterproductive. Smith says he was like a duck trying to stay afloat: calm above water, but paddling like crazy below.

“What can I say?” he says. “It’s extremely disappointing to everyone involved, and it is really hard to be in that scenario. To address the social media stuff head on, I was not going to get in there and get in a firefight with everything people said. The challenging thing was, I started working with Mr. Cross behind the scenes since the beginning of the year to create a solution, and we haven’t been ready to talk to folks … until we had that solution finalized.”

Cross has since confirmed the late payments to employees and vendors. In a June 21 interview, the CFO said he was finalizing a loan to distribute CHG’s final paycheck. The loan would also take care of some creditors, he said at the time, and a brewing equipment sale would satisfy some more.

“For many, many years, there have been missed and late paychecks and so on and so forth,” Cross says. “It was unfortunate, but it was poorly managed. The strategy was poor. I am not talking behind Hunter’s back. The rumors are true. Everything has been run kind of slipshod, and there is a lot of creditor money still to be paid.”

Indeed, Fonner and Siren are far from the only folks reeling from CHG’s downfall. Employees at nearly every restaurant operated by CHG have alleged at some point that they went uncompensated.

On June 30, a group of the workers banded together outside the shuttered Brasserie Saison in protest of the missing payments. At the time, more than 50 former employees reported at least one missing paycheck.

Speaking to CBS19 at the protest with her son acting as interpreter, Yolanda Hernandez told the outlet that her family needed the money for “rent, food, everything.” For families living paycheck to paycheck, Cross’s claim that the company is working to send workers their money is little consolation.

Several vendors are also still in arrears with CHG. Although details are scarce, at least seven active civil cases are pending against LLCs connected to CHG—including Champion Brewing Company and 422 Champs—in the Charlottesville and Albemarle Circuit Court. Smith is directly named as a defendant in multiple suits. Passiflora, CHG’s Mexican restaurant on the Downtown Mall, is engaged in one of the lawsuits.

Dozens of individuals involved in CHG’s restaurants, from employees to investors, have declined to comment as the situation has played out. But many of those same folks continue to circulate rumors and accusations about Smith’s actions, not to mention his own finances. They suggest he’s been fueled by family money, gotten over-leveraged on loans, and pocketed proceeds that should’ve gone to taxpayers, employees, or vendors.

Still, no concrete evidence has emerged that points to outright deception or illegal activity on Smith’s part. It is clear that CHG was mismanaged, and that mistakes were made with respect to who to pay, who not to pay, and when. But Smith maintains that any claim that he did anything intentionally to defraud stakeholders and pad his own pockets is “hogwash.”

“As far as any insinuations or outright comments about our wrongdoing, there is nothing there,” he says.

Since being brought on as Champion’s CFO, Jonathan Cross has been working to address the brand’s substantial debts. LinkedIn photo.

Back to beer

One of the more baffling episodes in the CHG saga involves Reason Beer. Smith maintains that restaurants—and specifically, opening restaurants during a global pandemic—was almost entirely at fault for bringing down his empire. He and his team are beer folks, he repeatedly says, and they can be successful as long as they stick to beer.

In November 2021, Champion and Reason announced they would merge, a major development in the closely watched Charlottesville beer scene. At the time, both brands were calm ducks above water—indeed, they seemed like two of the most resplendent ducks in the flock. Maybe CHG had opened too many restaurants in the face of COVID, but the company was still garnering critical praise for its beer and food, and a year out from any public accusation of wrongdoing. Reason was ascendent. With a head brewer hailing from the acclaimed Maine Brewing Company, the small firm had burst onto the scene and quickly acquired a faithful following among beer geeks.

Then, Reason unexpectedly closed in December 2022, just one year after the merger.

Many in the local hospitality industry viewed the short-lived merger—which left both brands essentially untouched as standalone entities but coupled the beermakers’ production capacities—with skepticism. As with so many in the CHG circle, legal entanglements have kept most interested parties from speaking openly about the falling out. Smith says the merger stumbled out of the block. 

“I can only give my perspective, but I think that our facility merger at the beginning of last year was so snake-bitten from the start when it comes to lead times and supply chain issues unbeknownst to us going into it,” he says. “It was a project that was supposed to take a quarter to a half of a year, and it took all of last year. It was a major drain.”

Reason Marketing Director Patrick Adair and his partners have been mostly positive about the relationship, which was intended to widen Reason’s distribution and increase production capacity.

“We had a great partnership with Champion,” Adair says. “But as they changed their direction, we decided on a conscientious decoupling.”

According to Adair, the companies were well aligned during their year-long collaboration, and the divorce was amicable as the two parties decided who went away with what. And behind the scenes, the Reason team has been planning a rebirth. The process of divorcing from Champion and moving forward is taking longer than anyone expected, Adair says, but Reason is “staying the course.” The course will be navigated, though, without one of Reason’s key contributors. Mark Fulton, the beer industry darling who’d come over from Maine Brewing to launch the brand, has announced he’s opening Högwaller Brewing, with none other than Will Richey.

When talking about the Reason breakup several months ago, Smith was likewise optimistic. Looking back now, he calls the first six months of 2022 the most intense part of CHG’s downfall, a time when he was “executing that brewery merger while giving up alcohol personally.” Indeed, sobriety has been something Smith has been public about over the last year and a half.

The former Reason location is no longer central to the way forward for CHG, if one still exists. Champion Brewing had entered into a contract with distribution platform Bevana to distribute its beer in December 2022. Smith wanted to use that arrangement to keep chugging along and making beer. Out of the small brewing facility on Route 29, he hoped to satisfy demand from Bevana and contract out the rest of the brewhouse’s capacity. 

Now, Smith says the deal for the facility is officially off. 

This is the way

Smith admits electing not to address CHG’s troubles and his internet detractors early on “fanned the flames.” And while he and Cross have both publicly recognized how hard it is to turn a profit at a brewpub, Smith can’t help but wonder if the bad publicity surrounding his restaurants contributed to Champion’s Sixth Street taproom’s struggles.

Cross is a straight shooter, and Smith has put a lot of faith in his ability to help him turn his embattled brand around. For Cross, it’s a simple project: sell off assets, pay off creditors. 

“Hunter is going to stay out of the restaurant business and stay in the brewing business,” he says. “We want to reemerge the brand—that is the only thing left of value because there is so much owed to tax authorities and creditors.”

To keep the brand solvent, Cross wants Champion to liquidate its assets outside of bankruptcy. Smith says there is still considerable debt to address. And while that’s put a lot of people in difficult positions, he insists he too has no cash to show for his efforts.

Cross is optimistic the group can find a way out. “People are already reaching out to us,” he says. “My firm’s expertise is M&A. We do turnarounds. We are shopping the assets. I spoke with the landlord at Passiflora. He already has other buyers and other tenants that would like to move in. And at Brasserie, there are certainly other people looking at that location … I think there is a possibility we could move things very quickly.”

While Cross is new to the craft beer market, he believes it’s entering an upcycle. The coming years will offer a respite if Cross is right.

“John and I are still putting together and finalizing our business plan, and we have shared everything with the Champion investors,” Smith says. “We are working on a second opportunity for everyone. Where that is based and exactly what we are doing are still TBD. There is still a lot in the works [but] we are still working on a private equity-backed craft beer play.”

At any rate, Smith says Champion will no longer operate in this city or be “run like a Charlottesville mom and pop.” That characterization is one that Smith’s detractors would likely take issue with. Fonner says she was deceived, swindled out of her dream restaurant. Others out there, silent due to active lawsuits and their own reasons, likely feel the same way.

Pun, who’s highly plugged into the local restaurant scene, says he believes the idea that the financials simply spiraled out of Smith’s control. “He seemed to be in a mindset where the more things opened, the more his product would sell, and that’s a good thing,” Pun says. “But I think it just kind of grew and grew so fast, and he had his hands dipped in so many things, and it was too hard to take care of. We don’t know how it works when something like that is happening … but the first and foremost thing is, we have to take care of one another.”

Plenty of social media lurkers have offered their own questions for Smith. Why didn’t he take care of his employees first? Why didn’t he dip into his own pockets to make sure no one else was hurt by CHG’s mismanagement? And why hasn’t he come forward to take the blame for what he did head on?

While many questions remain unanswered, Smith says he’s ready to accept his share of the blame.

“I feel bad … I want to take as many arrows as is appropriate,” he says. “But I draw lines between where Champion made mistakes and where Hunter did things for my own personal benefit.”

Editor’s note: A previous version of this story incorrectly included Gordonsville Ice House in a list of closed businesses.

Categories
Culture Food & Drink

The Drink Issue

For this year’s Drink Issue, we asked local bartenders what wets their whistles at the end of a shift, queried winemakers on their favorite brews, and raised a toast to the time-honored drinks we’ve featured over the years.

Negroni from The Alley Light

This tried-and-true bittersweet aperitif is right at home in the dusky vibes of downtown’s secret spot. Photo by Tom McGovern.

.38 Special from The Local

The spicy-sweet old-fashioned gets amped up with Bulleit Bourbon, local honey, Canton Ginger Liqueur, bitters, and muddled cherry and orange. Photo by Emily Sacco.

B. Moss from Bang!

Made with just three ingredients, this refreshing and crisp cocktail is served in a frosted martini glass. Photo by Emily Sacco.

Murano from Maya

Take it onto the patio: Some natural light helps illuminate the stained glass effect of this sweet update on the cosmo. Photo by Emily Sacco.

Where the pros go

Drinking with friends after a long shift

Miller’s serves food and liquor into the wee hours, which makes it a favorite after-work spot for area bartenders. Photo by Tristan Williams.

Bartending shifts are long, physically demanding, and often psychologically draining. So it makes sense that there is a deep camaraderie that develops between co-workers and across the industry. Going out for a drink is both an opportunity to relax and a chance to swap stories and connect with bartenders at other spots. So where do some of your favorite bartenders head when not delighting you with their latest concoctions?

“My favorite place to drink after a bar shift, or on a day off, is anywhere where the crowds have cleared out and you can walk in and be a breath of fresh air for a colleague who’s just been through the weeds,” says Drew Kuechler, who spreads his time behind the stick working at Smyrna and consulting at the newly opened Crozet rooftop spot, Bar Botanical.

Andrea Rouillard, assistant bar manager at The Alley Light, doesn’t venture out with the same frequency as she did in years past, but when the mood to hit the town strikes, she has some favorites. “I like to pop by Lost Saint and see a whole bunch of my friends,” she says. “Nicky and Niko there usually have some playful cocktails with good puns or jokes that make me giggle.”

In a state where drink programs are often limited by brands and ingredients, it can feel more difficult to be innovative, so it’s not uncommon for bartenders to swap advice on fixes for impossible to stock products or share specs on a rediscovered classic. Having recently returned to the Charlottesville bar scene to take the helm as bar manager and assistant general manager at Café Frank, John Higginbotham is viewing things with a fresh perspective. After spending the last two years digging into San Diego’s cocktail culture, Higginbothom is eager to put his learnings to work. “I got to work with some of the absolute best in the business, working in and around incredible bar programs and having access to ideas, techniques, and ingredients I hadn’t experienced previously,” says Higginbotham.

He also finds himself in an era of life where nightly bar outings are a thing of the past. “I don’t go out nearly as much as I used to, but when I do make it out I really dig sitting at the bar at Oakhart chatting with the staff, or the patio at Guajiros, anywhere that has a solid daiquiri and mojito on the menu is calling my name.”

Often when their evenings have been spent crafting the perfect cocktails for thirsty patrons, asking for the same experience from another in the trenches isn’t the look, rather bartenders keep it quick and simple when patronizing other spots. Kuechler says the best part of a post-shift drink—or any drink on a day off—is just chatting with whoever is behind the bar, and “a beer and a shot of fernet, or a rail bourbon, depending on the day” hits the spot.

Rouillard agrees. “I’m a huge fan of all the Miller’s bartenders. And a place that serves me shots of tequila or fernet (depending on the night I’ve had), cold Coors Light, and chicken tenders or pretzel bites until 1am is sure to find a way into my heart. And I have a soft spot for Dex over at Brightside, with his Miami Vices and pimento dip.”

As the long days of summer set in, and much of the Charlottesville service industry sees the pace slow, look for your favorite bartender on the other side of the bar, enjoying a cold drink, whatever their go-to may be.—Carrie Meslar

Original WJ Moonshine Punch from The Whiskey Jar

The once-illegal moonshine gets dressed up with a mix of seasonal fruit and citrus, plus some dashes of orange and angostura bitters. Photo by Eze Amos.

Espresso Martiki from Vitae Spirits

A modern favorite gets an infusion of coconut plus the distillery’s own coffee liqueur, a local collaboration with Mudhouse Coffee Roasters. Photo by Eze Amos.

Big City Blues from Public Fish & Oyster

This hybrid concoction is a fusion of a mint julep and a Manhattan (with a touch of blueberry shrub). Photo by Emily Sacco.

Beer before wine

Local winemakers share their brewery favorites

Local brewers offer many refreshing beers, from crisp lagers to fruity IPAs and unique sour beers. Our list of favorites from area winemakers might help you find your own new favorite. Supplied photo.

“It takes a lot of beer to make good wine” is oft repeated among winemakers, though the saying’s origin remains unknown. After a hot and tiring day working in the vineyard, a cold refreshing beer is often the beverage of choice. Curious as to what local brews area winemakers are enjoying, we asked for their recommendations.

Emily Hodson Veritas Vineyards and Winery

Hodson names the Baby Bask from Basic City Beer Co. as her current favorite. She finds the New England-style IPA to be “a balanced IPA with great freshness and citrus quality.”

Ben Jordan Common Wealth Crush Co.

Jordan also includes a Basic City beer among his favorites. The Te Reo, which the brewery describes as a “New Zealand pilsner,” is a distinct lager, dry-hopped with hops sourced from New Zealand. (Jordan’s recently established winery is located immediately adjacent to Basic City in Waynesboro.)

Stephen Barnard Delfosse Vineyards and Winery

Barnard, who recently took over winemaking at Delfosse after leaving Keswick Vineyards, points to the Home Run Hefe from Patch Brewing Co. as his current favorite. Barnard describes the beer as “cloudy, fruity, and full of that yeasty character” that he loves.

AJ GreelyHark Vineyards

A self-proclaimed “sucker for Belgian-style Tripels,” Greely appreciates complexity not just in wine but also in her beer. She finds the Tripel Note from Starr Hill Brewery to be a great example of the style, specifically appreciating the “hints of fruit and spice” that it brings.

Kirsty Harmon Blenheim Vineyards

Harmon favors the Helles Lager from Fine Creek Brewing Company, located in nearby Powhatan. She describes it as a “light and crisp, no-nonsense beer that is refreshing and perfect in hot, humid weather.” Harmon has sampled numerous Fine Creek brews thanks to an ongoing professional collaboration between Blenheim and Fine Creek.

Rachel Stinson VroomanStinson Vineyards

The Raspberries on Acid from Blue Mountain Brewery currently sits at the top of Vrooman’s list. Although she clarifies that she isn’t seeking this flavor profile in her wine, she finds a “high alcohol sour beer so refreshing in the summer.” She also applauds the fact the beer is aged in used barrels from Michael Shaps Wineworks.

Michael Shaps Michael Shaps Wineworks

Speaking of Wineworks, Shaps offers two recommendations. For everyday consumption, he likes the Three Notch’d 40 Mile IPA due to its “slightly richer style,” and notes the West Coast-style IPA has just enough hop character. However, during harvest, he opts for a lighter, thirst-quenching beer and favors the Hardywood Park Craft Brewery Pils, a classic German-style Pilsner.

Matthieu Finot King Family Vineyards

“I was drinking a lot of IPA 10 or 15 years ago, but I have to say with my old age that I am not drinking as much … I need to watch my dad bod!” This is how Finot humorously explains his preference for beers that are, in his words, “everything that is not trendy.” Finot proffers the “light, crisp, and refreshing” Vienna Lager from Devils Backbone Brewing Company as a great example that aligns with his tastes.—Paul Ting

Categories
Culture Food & Drink

Chill master

As temperatures rise, wine enthusiasts naturally adjust their drinking preferences. Besides the desire for something chilled, lighter, and more refreshing in the glass, the culinary options tend to be lighter as well. Seafoods, salads, grilled chicken, and similar dishes pair better with lighter-bodied wines with higher acidity. 

Opting for a red wine, instead of white or rosé, is considered an unconventional choice in the summer. Red wines are typically served at room temperature to allow their depth, body, and complexity of aroma and flavor to shine. However, as it heats up outdoors, so does the temperature of wine in the glass, which can amplify the perception of alcohol, often already high in bigger-bodied red wines, making it heavier and less refreshing. 

Warmer temperatures also intensify the higher amount of tannins in red, resulting in a more astringent and drying sensation on the palate that’s unappealing when seeking out a thirst-quenching beverage. What is often overlooked is that some red wines benefit from a slight chill. They may even be intentionally crafted in a style best served at a lower temperature. These wines offer an interesting and often delightful alternative for warm weather enjoyment.

In general, chillable red wines possess characteristics that allow them to retain the allure of red wine while providing a pleasurable experience when chilled. Look for reds that are lighter bodied, lower in alcohol, higher in acidity, and lower in tannins.

To produce these lighter wines, producers turn to grape varieties such as pinot noir or chambourcin. Harvesting fruit earlier, at slightly lower ripeness levels, helps retain acidity and can result in lighter-bodied wines with lower alcohol levels. Limiting skin contact before pressing the grapes will decrease tannin levels. And some winemakers blend white grape varieties with red grape varieties, reducing body and tannins.

When served chilled, wines of this nature often reveal vibrant fruit flavors and refreshing acidity, in addition to exhibiting great versatility when it comes to food pairing. Keep in mind that even red wine meant to be chilled is not typically served as cold as white wine, and overly cold temperatures can mask the flavors in wine. By experimenting, you might find the best of both worlds—a chilled and refreshing drink that still retains the complexity and flavor associated with red wine.

Play it cool with these local reds

Early Mountain Vineyards 2022 Young Wine Red ($24)
The hybrid grape chambourcin grows consistently in Virginia, and provides a unique combination of good color extraction and low to moderate tannin levels. The 2022 Young Wine is 58 percent chambourcin blended with 42 percent vidal blanc, which is a white hybrid grape. This is intentional winemaking that creates a highly approachable, lean-bodied wine with minimal tannins, low alcohol content, and refreshing acidity.

Lightwell Survey 2022 Between the Light and the Dark ($25)
A collaborative project with Troddenvale Cider, this intriguing blend combines 67 percent grapes including chambourcin and vidal blanc, with 33 percent Ashmead’s Kernel apples. Flavors of citrus, cranberry, green apple, and blossom finish with a hint of gentle tannins. With a modest alcohol level of only 10 percent and refreshing acidity, this blend is light on the palate and very easy to drink.

Bluestone Vineyard 2022 Half Bubble Off-Center ($27.50)
Bluestone characterizes this as rosé, but it has enough color to be considered a light-bodied red wine. Made with 100 percent chambourcin, the bubbles were created utilizing the pétillant naturel method. In short, the wine was bottled just prior to completing fermentation, allowing the naturally occurring carbon dioxide to remain as it finished fermenting in the bottle. The result is a playful wine that delivers red fruit flavors accompanied by a rolling effervescence on the palate.

Ankida Ridge 2021 Pinot Noir ($58)
Pinot noir is suitable for chilling. The grape thrives in cooler conditions, which help preserve its acidity and keep alcohol levels moderate. Additionally, the grape has thin skins, resulting in lower extraction and tannin levels. This example from Ankida Ridge features flavors of bright red cherry and cranberry, complemented by notes of dried leaves and spice. Wonderful without chilling, but a light chill makes it an excellent option for a summer evening.

Categories
Culture Food & Drink

Put on your pint glasses

Spring has brought us a burst of foodie news, and we can hardly keep track of what’s new, what’s gone, and what we can’t wait to try.

Taco the town

Brazos Tacos has officially opened a second location at Barracks Road Shopping Center. The Texas-style taqueria is open from 11am–8pm daily, with a menu Brazos enthusiasts know and love, sans boozy beverages—for now. While the taqueria waits on its ABC license, enjoy your lunch break in style with a juicy NA watermelon marg and munch on an I Willie Love You or This is My Yam in the newly renovated interior, or on the sunny outdoor patio. 

New orders

The arrival of The Forum Hotel at UVA brought two new restaurants to the scene. Birch & Bloom is a modern, farm-to-table steakhouse. For a more casual night out, visit The Good Sport, a welcoming craft beer bar with tavern fare. 

Black Cow Chophouse, a new eatery from the team at Public Fish & Oyster, has been serving up quality cuts from its wood-fired hearth in the former Little Star space.

Up route 29, the much anticipated Seoul Korean BBQ & Hotpot is now open for business. And in Belmont, Tavola expanded by four seats, with the Piccola—a cozy private dining room featuring upscale, chef-curated prix-fixe.

Sip on this

Devils Backbone Backyard, the brewery’s first urban location, opened May 23 at 1000 W. Main St. The space has housed multiple breweries in the past, including Hardywood Pilot Brewery & Taproom.

Monticello got back into the wine business when Jefferson Vineyards was acquired by the Thomas Jefferson Foundation in February. It’s a full circle acquisition that traces back to 1773, when Jefferson convinced Italian vintner Philip Mazzei to plant a vineyard on a plot of land down the road from Monticello. Their enterprise wasn’t as successful as they’d hoped, but 250 years later Jefferson Vineyards is dedicated to crafting outstanding wine, including the 2023 Virginia Governor’s Cup award-winning Petit Manseng 2021.

Moving and shaking

There’s a lot cooking out in Crozet. A flood in Piedmont Place forced early goodbyes to Morsel Compass and Blue Ridge Bottle Shop, but Crozet Creamery is still serving up scoops. Smoked Kitchen made it to higher ground, moving into the former Taste Shack space at 2291 Seminole Ln. Slated to top things off this summer is Bar Botanical, a rooftop concept with mountain views, craft cocktails, and small plates from vegan eatery Botanical Fare.

The Yellow Mug is serving coffee and pastries in the old Green House Coffee space, and up the road Praha Bohemian Bakery & Cafe is open for business. Snag a freshly baked bagel sandwich or kolach from 7am–5pm daily. 

Greenwood Gourmet Grocery brought back its weekly supper club—talk about elevated takeout. The $35 meal feeds two people, with optional dessert, wine pairing add-ons, and a new menu dropping every two weeks.

Dairy tales

At Dairy Market, Angelic’s Kitchen has closed up shop, but it’s not goodbye forever. Owner Angelic Jenkins still serves up her soul food for catering, and says she hopes to land at another brick-and-mortar spot soon. Bee Conscious Baking Co. has also moved out of the food hall. The husband-and-wife duo now offer their delightful baked goods at Ix Farmers Market, and launched their first CSA this year. Flaky pastries will be back soon, once Paradox Pastry moves into the empty stall. Meat-free eaters can find GRN Burger in a new location next to Citizen Burger Stand with new menu additions like the Chik’n Mocknuggets.

Passing the apron

Market Street Wine founder Siân Richards was ready for a new adventure, and turned the keys over to wine aficionado Erin Scala. Ace Biscuit & BBQ closed its doors, before opening again thanks to fan-turned-owner Stefan Friedman. Jennifer Mowad is the new owner of Firefly Restaurant & Game Room. Mowad, who owns Cocoa & Spice in York Place, says “the Firefly you know and love is here to stay … maybe with a little extra sweetness added over time!” She takes over from longtime owner Melissa Meece.

Let’s get dranks

Drink your way through downtown at the Spring Stroll, currently underway through the month of May. The bar crawl features cocktails, mocktails, and specialty drinks at various bars spots including Twisted Branch Tea Bazaar, The Alley Light, and Quirk Hotel. For more info, go to friendsofcville.org

The sips continue with a Pride Bar Crawl on June 3–4. The self-paced bar hop starts with a party at Dairy Market, before moving to Starr Hill, Random Row, Umma’s, and more. Get more deets at @cvillebarcrawl

Finally, enjoy a nightcap during daylight at the Virginia Spirits Expo on June 3. Visit with, learn about, and sample from over 20 award-winning Virginia distilleries. Learn more at virginiaspiritsexpo.com

Pie praise

Help yourself to a piece of pie at Cville Pie Fest (cvillepiefest.com) on June 10. The fundraiser for WTJU includes a tasting, judging, and live music. Got your eyes on the pies? Register your own pie by May 31 to compete for first.

Categories
Culture Food & Drink

Growing home

To call Michael Carter, Jr. a farmer would just barely scratch the surface. He does raise crops, but mostly what he grows are connections—to history, to other Black farmers, to markets and opportunities. It’s all encompassed in the term Africulture, also the name of the nonprofit he heads. Sitting in a farmhouse in Orange County, on land his family has owned since 1910, he begins his story by connecting the present moment back to events that took place decades ago.

The land had gone into probate and nearly left family hands, but during the 1940s, Carter’s great-grandmother and her children committed to paying off the debt. “Her three oldest sons were drafted to go into World War II, and they all sent back $29 a month Army pay for two to three years,” he explains. “And her daughters worked as domestics.” They pooled their income and saved the land. “She wanted to make sure she had a place for her boys to come back to and call home,” he says. “It really came close to us not being able to sit here [today].”

It’s not just this visit from a reporter that might never have happened; in a very roundabout way, Carter’s entire life’s work seems to flow from this land.

Photo by Eze Amos.

Surrounded by relatives who farmed and taught agriculture, he says he was “inundated” with the subject as he grew up, but resisted joining the tradition. “I wanted to be an investment banker or a street cop,” he says. “I was in 4-H and FFA and never found it attractive because I never saw Black people in those activities. As I got older the racial bias and cultural differences become much more glaring. There’s guys walking through with Confederate flags on their belt buckles. I stopped participating.”

Yet he majored in agricultural economics in college and, after becoming an African Hebrew Israelite in 2003, found himself farming on an Israeli kibbutz. Growing food took on spiritual importance.

“One of the first things in Genesis, Adam is placed in a garden, aka a farm, and he’s given instructions to till and keep the garden,” Carter says. “That gave me a different type of outlook on agriculture” as an honored, ancient occupation.

More travels followed: to Kenya and especially to Ghana, where he lived for five years in the mid-2010s, working on various agriculture initiatives—like helping conventional farmers transition to organic methods. Living in Ghana’s capital, Accra, he began supplying familiar American vegetables to the African American expat community there—things like kale, broccoli, and lettuce. Though growing those crops was a challenge in the Ghanaian climate, the project “planted a seed of creating a niche,” matching specific foods to specific customers. Yet he still wasn’t connecting all these experiences to his family legacy.  “I could not see the foundation I was standing on.”

Then, in July 2017, something changed. Carter was home in Virginia for a visit, intending to go back to Ghana, but his father had begun to press him to take over the family operation. At a cookout with his relatives here on the farm, he says, “The land started speaking to me.” Reveling in family camaraderie—and seeing his four sons on the land that his ancestors had sacrificed for—awakened a connection. Even in the days when legal barriers and the KKK tried to put Black land ownership out of reach, Carter’s family had held onto these fields and woods. Now, he felt it was time for him to take up the reins. By September, he’d relocated his family to Virginia, and in November, he founded a new business called Carter Farms.

“I contacted the owner of a restaurant in D.C. called Swahili Village,” he remembers, “and inquired about growing managu”—a leafy green that’s eaten in Africa. “We’re in the second largest area of African immigrants in the country, the D.C. metro area. [Those immigrants] usually don’t have access to their traditional foods. I did some more market research and found 15 African grocery stores between Fredericksburg and Alexandria. [I said,] ‘Uh oh, that’s a market.’” He started selling crops like managu and taro leaf wholesale, and found he couldn’t keep up with the demand. “I would take stuff to [the stores] and before I got to 95 from Route 1, they called and said they sold out. It was exciting but frustrating.”

Photo by Eze Amos.

Meanwhile, he began to think about a broader mission. “Carter Farms pivoted to growing farmers versus growing produce,” he explains. “We structured Carter Farms to be much more of a business that also farms. We received a beginning farmers grant in 2019 to help out farmers as an incubator and have grown that ever since.” His focus became the larger community of African American farmers. In 2020 he founded Africulture, a nonprofit arm that supports farmers and promotes the history and culture around Black farmers and African crops.

He had already been involved in getting Black farmers connected to customers—including a big one: Aramark, the contractor that services UVA Dining. Aramark’s regional vice president, Matt Rogers, says he met Carter in 2018 through a partnership with the Local Food Hub and 4P, organizations that do support work for local farmers. “We were starting conversations about how to improve our local supply chain purchases and understanding what the barriers are,” Rogers says. Carter became a voice for BIPOC farmers—a group that Aramark, in conversation with UVA’s Working Food Group, had targeted for greater spending.

“This is a demographic that has been well underserved and is a little bit distrusting of large institutional food systems,” Rogers says. “He is of that community and they trust him.” The barriers for small farmers can be as simple as where to park on UVA Grounds when making a produce delivery.

But Carter says he was concerned about the financials, too. “You need to pay a retail price but buy a wholesale volume,” he remembers telling Aramark. “I’m dealing with vegetable farmers, not commodity farmers that can make up for their low margins with volume.” He saw the African vegetables he’d been encouraging farmers to grow as a niche with both economic and cultural value: “We’re going to be growing some things you can’t get anywhere else.” If there was nutritional and educational benefit to Aramark serving ingredients like Nigerian spinach or callaloo, then Black farmers growing those crops could earn a premium.

Carter secured promises from Aramark to pay well and help out with the food safety certification process, which can be burdensome for small growers. The company also offers up-front guarantees to buy farmers’ produce. “I was shocked they had come to this,” Carter says frankly.

His approach wasn’t just to make demands. He also tried to get people excited. “The [Aramark] chefs came out here [to the farm], and we provided them some ethnic vegetables,” he says. “The chefs were inspired and started to create recipes.” He in turn went to UVA to give a presentation about the ingredients, sending students home with recipe cards in their pockets.

Clif Slade is a third-generation Surry County farmer, one of many Black farmers Carter works with. Carter showed him that sweet potato leaves are a delicious crop that can be sold, turning Slade’s “worthless” acre of leaves into a commodity. Supplied photo.

One of the crops Carter highlights is already familiar in the U.S.: good old sweet potatoes. But he’s been spreading the word that the leaves, not just the tubers, are delicious and full of nutrients.

It was news to Clif Slade, one of the many Black farmers in Carter’s network. Slade is a third-generation farmer who grows sweet potatoes on 15 acres in Surry County. For years, he’s been selling “slips”—baby sweet potato plants that other gardeners transplant into their plots in spring. He ships half a million of these around the U.S. every year between May and July, but he’d never considered the leaves to be a crop in their own right.

“I have an acre of plants that basically is worthless come July 15; I can’t sell them anymore,” he explains. “In comes Michael Carter and he says ‘Let’s see if we can sell them.’ We cooked [the greens] and they were very delicious. If it can turn lucrative, we can have these sweet potato greens right on up to Christmas.”

He says that Carter’s marketing savvy adds something important to his operation. “Mike’s a very enterprising young man,” he says. “This is like a byproduct, but it’s very scrumptious. I’m more of a grower than a marketer, and I’m 69 years old. He knows how to use all the social media. If it wasn’t for Mike I wouldn’t even try this.” He’s exploring the possibility of supplying both UVA and William & Mary with sweet potato greens, and says that Carter has plans for a public event at Slade Farms with food trucks and chefs.

According to Rogers, Aramark is already buying from eight or nine BIPOC farmers to supply UVA Dining. It took a few years to get there. “That was fall last year, really having this thing off the ground,” Rogers says. “Everything to that point was more capacity-building.”

Meanwhile, Carter continues to expand the scope of his mission. He sees his support of Black farmers as the preservation of an endangered way of life. “In 1925 in the state of Virginia, there were approximately 50 to 52,000 Black farmers,” he says. “[By] 2017 there were 1,333 Black farmers. That’s a 98 percent decline. This is an extinction-level event. In any situation where you have extinction you have to change the environment. I’ve sought to change the environment.”

As ever, that means attending to culture as much as to the business side. “I learned in Ghana that everything is connected,” he says. He keeps on finding more links: between the African-derived banjo and the gourds it can be made from; between young kids of color and the natural world; between American weeds and the African plants they sometimes resemble. The farm continues to act as a base for Carter to share these moments of expansion with all kinds of visitors. “When people leave here I want them to leave full, not with bellies, but with knowledge and soul being full,” he says.

Carter is teaching an Africulture course at UVA—bringing the connections to an audience on Grounds, even at a moment when diversity initiatives at the school are under attack. “I never expected someone would ask me to consult with a major corporation or teach at a university,” he says.

“I don’t claim to be an overly great farmer in terms of produce, but I grow farmers. And my greatest commodity is my story.”

Now growing

At Carter Farms, Michael Carter, Jr. plants many vegetables that are native to Africa, and are popular ingredients for immigrant communities in Virginia.

Managu

Common in Kenya and surrounding regions, managu leaves are often cooked with other greens.

Taro Leaf

Poisonous before cooking, the leaves of the taro plant are a staple in Africa and Asia.

Nigerian Spinach

This is an African green that’s used in soups and stews in many countries across the continent.

Callaloo

A rich leafy green that is frequently made into a popular Caribbean dish of the same name.

Sweet Potato Greens

The classic sweet tuber’s leaves have plenty of nutrients and flavor.

Categories
Culture Food & Drink

Michael Ketola

Michael Ketola

Chef and general manager
Mas Tapas, mastapas.com

A steak in the biz

Without formal training, I entered the world of professional cooking in 1996, when some college friends from JMU mentioned that the steakhouse they worked at was looking for a cook. So, eager to try something new (and not move back home) I began working at Claiborne’s. I remained there for a year before moving to Charlottesville, where I made it a point to pick up ways to improve myself over the course of working in a variety of kitchens, from Bodo’s to Rococo’s to Starr Hill restaurant.

Chaos and passion

For me, professional cooking has always checked a variety of boxes that I enjoy:  I love the exhilaration I get from being part of a team,  “locked in” with one another in the midst of the (semi) controlled chaos of a busy dinner service. I love the delicate balance of precision and artistry that goes into every plate, and the creative outlet provided by designing new menu items. I love the variety of unconventional and passionate co-workers I interact with, plus interacting with local farmers and purveyors and feeling like I am expanding community bonds by doing so. But at the root of it all, I have always found immense joy in making people happy.

Supplied photo.

Smoke it

I’m always happiest cooking-wise when I’m able to incorporate the process of smoking into anything I prepare. A great example of this is our Smokra (above), a dish composed of smoked okra, roasted sweet corn, onions, peppers, and herbs. The smell of that dish coming off the line is simply intoxicating! Be on the lookout for it later this summer, when all of those wonderful things are in season.

Recipe to rock

Somehow, even with all of my work and family responsibilities, I find time to play music in a few different projects: Peen (a local Ween cover band), and I also play guitar in a classic, Southern country rock band called Campbell Road Band. We’re playing Fridays After Five on June 9, with the Chickenhead Blues Band.

For our ongoing series Why Do You Cook?, C-VILLE Weekly asks area food and drinks folks what motivates them to clock in every day. If you would like to be considered for this column, please email tami@c-ville.com.

Categories
Culture Food & Drink

Come back y’all

By Carrie Meslar

Whether you’re a visitor from out of town or a local restaurant regular, there’s significant pressure that comes with the query, “Where should we go to eat?” The answer is reliant on any number of personality quirks, dietary restrictions (both real and imagined), and the experience you are seeking. Those in the know usually rely on a few standbys, and a good recommendation becomes a great one when you, with a wink and a nudge, add the insider knowledge of an item they absolutely must order.

The following list is a rundown of side dishes that have loyal followings, some have been area favorites for years, while others are newcomers that have quickly made an impression on diners.

Charred carrots at Oakhart Social

Carrots, yes carrots, have been the subject of enthusiastic conversation among friends who have had the chance to dine at Oakhart. Once they were even the subject of an ice breaker during a job interview. These charred carrots sit on a bed of buttermilk ranch, and are complemented with seasoned pecans and delicate pea tendrils. They are proof that vegetables can be complex, flavorful, and memorable. 

Red hot blues from Continental Divide

There’s never been a trip to Continental Divide when I did not order the Red Hot Blues. There is something about this glorious plate of spicy blue corn chips, thickly coated with goat and jack cheese and red onion, then shoved under a hot broiler until perfectly done, that satisfies multiple cravings. It doubles as a recovery food that brings you back, and the dish sustains you through that ill-advised second or fifth margarita. If sharing with more than one person, a second order is advisable to keep friendships intact, and family feuds at bay.

Bacon-wrapped dates at Mas

It is a universally accepted phenomenon that magic occurs when things are wrapped in bacon. At Mas, the once-geriatric snack that is the date transforms into a culinary craving when it gets dolled up with a sizzling strip of bacon. The Mas version of this snack that originates from Victorian England is so beloved that, when working for a local catering company, I was asked by multiple couples if it was possible to recreate it for their wedding.

Fried oysters at Siren 

The level of enthusiasm for Siren’s take on fried oysters makes it clear that Laura Fonner and her team are on to something. Described to me as “one of the most perfectly constructed bites of food in recent memory,” the fried oysters have received the kind of praise that will propel them to iconic status. They get their moment in the spotlight fried in panko, and dressed with herb aioli, lemon pearls, pickled fresno peppers, and shallots. 

Polpettine al forno at Lampo 

“Bring me back some meatballs!” is an expression this vegetarian never expected to hear, let alone multiple times when announcing I was headed to Lampo for dinner. Housemade mozzarella melted atop these meatballs makes for an elevated spin on the classic comfort food, and allows for maximum cheese pull. With the rise of Lampo2Go, Charlottesville residents are now able to enjoy this staple from the comfort of home. While which pizza to get might be the subject of intense debate, the meatballs come with a more simple question: How many orders are enough?

Cinnamon roll at Belle

To leave Belle without a cinnamon roll is to exhibit significant willpower. Perfectly positioned in the bakery case, these jumbo-sized rolls can play any number of roles in your day—as a treat-yourself breakfast, the perfect way to finish a meal, a balm for your sadness, or joy in the craftsmanship that is the bread at Belle. These sourdough-based indulgences have a perfect softness on the inside and just the right amount of icing coating the top.

Griddled mac and cheese at Miller’s

It’s something of a Charlottesville tradition to sit on the expansive patio of Miller’s, particularly in the summer months when the trees offer significant shade and the Downtown Mall is at peak people watching. When diving into the menu, a seasoned veteran knows the griddled mac and cheese is not to be missed. Crispy exterior and gooey cheesy interior? That’s when a staple side goes from a good choice to a can’t-resist one.

Menus, particularly entrées, can change frequently to reflect seasonality, availability, and the chef’s creativity or whims. It’s a game of chance, and something that captures your fancy vanishes as quickly as it arrives (I’m looking at you, ramps). However, when the ingredients are accessible and the masses throw their collective weight behind a dish, its existence can be tied to the restaurant in an inseparable way. 

Did we miss your favorite dish? Tell us about it. living@c-ville.com

Categories
Culture Food & Drink

Drink deep

Brewing beer is about control: controlling ingredients, controlling processes, controlling product. 

But it’s also about deciding when to let go.

Take Three Notch’d Brewing Company. It started small, with brewmaster Dave Warwick, supported by a team of four administrators, making a few hundred barrels of craft beer per year at their Preston Avenue home.

At the time, in 2013, Warwick controlled a lot of what was going on. He brewed the beer and helped with market research, administrative tasks, marketing, and accounting. 

As his company grew, Warwick had less control over the Three Notch’d brew-niverse. He began delegating responsibilities, and the change seems to have worked to the brewery’s advantage. 3NB now has a full accounting department, HR director, six-person marketing department, chief growth officer, VP of sales, and VP of retail. “That allows me to focus just on the liquid,” Warwick says. “Not wearing as many hats is great for both me and the company.”

Today, 3NB is the largest beer producer inside Charlottesville city limits by a wide margin. In-town brewers produced about 17,500 barrels of beer last year, with Three Notch’d accounting for roughly 15,000. At 31 gallons per barrel, that’s 542,500 gallons of beer produced in 2022—enough to fill 85 percent of an olympic-size swimming pool. Or enough to send 4.34 million pints sliding over the bartop.

The production number should tick up in 2023 to 23,500 barrels, with most Charlottesville breweries increasing production numbers and at least one small brewer expected to go online. 

In other words, that olympic-size swimming pool will overflow by 60,000 gallons by the end of the year. Charlottesville drinkers will have access to nearly 6 million pints within a 10.3-square-mile area.

“There’s something really special about being able to go to a neighborhood brewery and drink a beer that was packaged literally an hour before you’re drinking it,” says Josh Skinner, director of brewing operations at Selvedge Brewing, Charlottesville’s nano-est craft operation. “I think people recognize the value in that, and it’s why our industry has enjoyed continued enthusiasm and support from the community we serve.”

Peter McMindes, owner and head brewer at Rockfish Brewing Company, says he has little interest in distribution. “There’s legislation out there to allow small breweries to self-distribute; then we’d be able to put some specialty bottles out to local bottle shops,” McMindes says. “But we’re not dealing with economies of scale or volume that makes distribution worthwhile.” Photo by Eze Amos.

Dialing in 

Can craft beer makers control their production numbers? Sure, to a certain extent. But they’re also beholden to market demand and, increasingly, supply chain and distribution issues.

Craft beer production and consumption totals are projected to increase substantially nationwide in the next year. This prediction is inconsistent with recent trends, according to Keith Clark, central Virginia sales director for Virginia Eagle Distributing Co.

Clark says the past several years saw craft beer slowly leak its “share of throat” as new drinks percolated. That doesn’t mean craft beer is shrinking, but it’s not growing at nearly the clip it did over the previous decade. 

Hard seltzers were first to encroach on beer’s share, then it was ready-to-drink cocktails in cans, with seltzers taking a slight dip downward. “That’s not to say seltzers aren’t still doing extremely well,” Clark says. “It’s just not the hot new thing anymore.”

Brewers Association national beer sales and production data indicate craft beer continued its “long and unsteady recovery in 2022,” with retail sales back to pre-pandemic levels but “draught beer … still recovering.” In 2021, the last full year for which the association has comprehensive data, total U.S. beer sales were essentially flat, but craft volumes ticked up by 8 percent, raising small and independent brewers’ market share to 13.1 percent. Production volume showed similar 2021 growth, with overall beer ticking up 1 percent and craft growing 7.9 percent. Craft beer’s retail dollar sales also grew in 2021, to $26.8 billion. Analysts, though, say the increase was mostly due to consumers paying more for brew in bars and restaurants than they did in stores in 2020.

The Brewers Association reports 9,247 breweries operated nationwide in 2021. Five hundred fifty opened in 2022, but at least 200 closed. Brewery openings topped off in 2018, while closings reached a head in 2020, largely due to COVID-19. Even so, closure rates had increased every year since 2013, regardless of the C-word’s effect.

Charlottesville wasn’t immune to the trend, and after years of industry expansion, a well-regarded local shop, Reason Beer, closed its doors. Reason’s closing came about in no small part due to a star-crossed merger with Champion Brewing Company. “Our facility merger at the beginning of last year was so snake-bitten from the start when it comes to lead times and supply chain issues out of our control,” says Champion owner Hunter Smith.

Defying the openings trend locally was Rockfish Brewing Company, which launched a second nano-brewery and taproom last year on the Downtown Mall. This year, Neon Culture Brewing has a chance to launch a two-barrel system capable of brewing 500 barrels annually—though owner Corey Hoffman says he will likely continue operating at a low level out of the Decipher brewhouse—and SuperFly Brewing Co. expects to get off the ground and pump out up to 400 barrels.

“Without having been open, there already seems to be some enthusiasm in town for it,” says Ed Liversidge, SuperFly owner and operator. “I certainly think there is a town full of people willing to come and try new beer. I know that’s how I feel about it. I’ll always go check out the new place.”

Liversidge says he plans to carve his niche in the local taproom market as he goes, using consumer feedback to find the beers that resonate most. It’s a move that gives away a lot of control to beer drinkers.

But maybe central Virginia beer lovers are special, and maybe Charlottesville can support more breweries per capita than most small towns. After all, Richmond has the fourth-most breweries per capita in the country (25 breweries, for 10.77 per 100,000 residents), according to Move.org.

“All the small breweries here are quite different, and there are things I like about each of them,” says Liversidge, whose background and brewing lineage has taken him from the U.K. to the U.S. West Coast and now Virginia.

Decipher Brewing’s Barley Late Kölsch was among several Charlottesville-area beers that won significant awards last August at the annual Virginia Craft Beer Cup competition. Photo by Tristan Williams.

Taking on challenges

Smith opened the Champion taproom doors adjacent to downtown Charlottesville in 2012. Times were simple then. Get raw materials, make unique beer, sell it across the bar. But Champion grew quickly, and with rapid growth came control issues.

One solution? Retake control of the environment in which consumers enjoy beer. For Smith and Champion, that meant featuring restaurants in their expansion strategy. The approach sidesteps Virginia’s sometimes tricky distribution regulations and ensures the product arriving at a beer-lover’s table is the one the brewer intends.

Enter COVID. Restaurant closures meant folks could only consume beer in their homes. Restaurants like Champion Grill in The Shops at Stonefield and the brewery’s Lynchburg location closed in 2021. Then, late last year, Champion announced a major distribution move, shifting its ale allocation to Bevana, a North Carolina-based company launched by former Champion principal Levi Duncan.

Three Notch’d Brewing Company started small, with brewmaster Dave Warwick, who was supported by a team of four administrators, making a few hundred barrels of craft beer a year at their Preston Avenue home. Photo by Ashley Cox Photography.

The latest wave of Charlottesville breweries, including Random Row Brewing Co., Decipher Brewing, Rockfish, Selvedge, and the still-to-come SuperFly, have all sidestepped beer distro challenges by sticking to taproom-only sales. Each ballparks its packaged to-go brewshare at around 10 percent of overall sales. That includes only hand-bottled or canned offerings and growlers/crowlers filled at the tap.

“I don’t really have much of a desire to distribute,” says Peter McMindes, Rockfish owner and head brewer. “There’s legislation out there to allow small breweries to self-distribute; then we’d be able to put some specialty bottles out to local bottle shops. But we’re not dealing with economies of scale or volume that makes distribution worthwhile.”

Supply chain issues are another story. The pandemic and an industry-wide drift away from bottled beer set off a can shortage two years ago. Now cans seem to be back, but brewers face the same raw materials cost increases as business owners do in nearly every economic sector. 

“I’m getting emails from all our suppliers, from grain to hops to CO2, saying they have to raise prices, and we can’t just keep raising ours to the point that we price ourselves out of the market,” says Brad Burton, co-owner and head brewer for Decipher.

According to Skinner, sourcing malt from local malster Murphy & Rude has softened the blow of rising freight costs. Still, Random Row’s Kevin McElroy says he’s had to up prices due to hop cost increases. German and Czech hops in particular will be pricier and scarcer throughout 2023 after poor harvests last year. 

Staffing is another issue befuddling brewers, but Burton says properly run nano-shops are uniquely suited to combat inevitable HR issues. “We were in the best possible spot we could have been in the shutdown,” he says. “We didn’t have any employees or distribution. The brewers that had large distributions took the brunt of the hit, because there was zero beer going out in kegs and being sold to restaurants. Just managing growth—that’s what gives you a sustainable model.”

Burton doesn’t expect to see further contraction in the craft brewing industry—people have been talking about a “bubble” for a decade, he says—and other brewers around town tend to agree. Breweries are notoriously helpful to one another, and the taproom sales model keeps locations from competing for shelf space. Warwick, who does have to worry about shelf space constraints, also points out the lack of competition between 3NB and the nanos. “That’s why it’s easy to be friends, get along, and help each other grow,” he says.

Smith, whose distribution at its height reached farther than any other Charlottesville-proper brewery, believes the industry is finally beginning to stabilize. Brewers can now forecast raw material pricing and need, not to mention consumer demand, he says. “Keg sales came back, but it’s not the same, and it may never be the same,” he says. “There was a point at which every restaurant had to become a beer bar. Now bars and restaurants are saying they don’t necessarily need 20 taps to make their customers happy. It’s more competitive for those taps, but volume is climbing back.”

After all the chaos of the last several years, maybe some sense of control is back.

“There’s something really special about being able to go to a neighborhood brewery and drink a beer that was packaged literally an hour before you’re drinking it,” says Josh Skinner, director of brewing operations at Selvedge Brewing. Photo by Eze Amos.

Tippling with trends

For his part, McMindes isn’t willing to give up control when it comes to flavor-of-the-week preferences. “We don’t do trendy stuff,” the Rockfish owner says. “We don’t even name our beers. And our logo doesn’t have anything to do with beer.”

McMindes says he went into brewing because he couldn’t find anything on the market as good and suited to his own taste as he made on his homebrew system. It’s a familiar hubris that has led to the downfall of many well-meaning hobbyists-cum-pros. But McMindes might be onto something by emphasizing personal taste. 

In McMindes’ mind, nano breweries have more control than anyone else in the beer biz. They aren’t beholden to growth or profits. They can listen to their customers right over the bar, taking the hard work out of market research.

For breweries that do follow trends, Clark says the one that stands out above all others is consumers looking to control themselves—by drinking non-alcoholic beer. “Our Anheuser-Busch rep showed me the NA numbers in Europe, and I was like, ‘There is no way,’” Clark says.

The trend has certainly spread across the Atlantic. Clark says Virginia Eagle ran out of its NA portfolio during the past Dry January, a now-annual tradition when sober-curious folks give up the alcoholic goods.

Smith notes that non-alcoholic beer has become tastier due to the ever advancing science behind it, and drinkers who would never before reach for an O’Doul’s or St. Pauli NA now select near beer over hazy IPAs, adjunct stouts, and fruited sours. 

These days, not only are the national guys getting into the NA game, but the locals are going buzz-free as well. 3NB looks to lead the mocktail barrage in Charlottesville. Warwick says the brewery doesn’t know yet how much NA will constitute its production this year, but he and his team launched the non-alcoholic Uncool brand in January with plans to expand.

Non-alcoholic drink demand is echoed in a trend several local brewers point out—a growing gusto for lagers at 4.0-range ABVs rather than IPAs in the 6s and above. Burton, for one, is all about that lager life. 

But NA fanaticism flies in the face of another trend that has the attention of local brewers: relatively high ABV cocktails in cans. Even though it ain’t beer, the big guys like 3NB and Champion are launching ready-to-drinks to grab a share of the latest drinking deluge.

Clark says he’s seeing some of today’s price-conscious consumers going to the extreme on lager love, rejecting the skyrocketing price of craft beer and rediscovering quaint macros like PBR. Warwick says he hasn’t seen the same.

“My favorite thing about craft beer is that the loyalty isn’t so much to brands as it is to style,” Warwick says. “Craft beer drinkers share the love … and everything I see is people will still gladly pay extra for flavor, quality, and to support local brewers and craft.”

McMindes notes that, locally, most breweries have gone the Champion route and try to control the downstream consumption environment by running restaurants instead of taprooms only. His approach? Stay on brand. Reject the trend.

When Hunter Smith launched Champion Brewing Company in 2012, he says he wanted his brand to be a foil to the area’s big players like Starr Hill, Blue Mountain, and Devils Backbone. Photo by Eze Amos.

Finding a balance

Even Charlottesville’s beer can’t be controlled.

Yes, we know citywide production should be about 23,500 barrels next year. But we also know that crouched just outside of town are major brewing industry tigers who stand to top that production by at least five-fold.

Starr Hill, opened by Mark Thompson in downtown Charlottesville in 1999 before craft beer was cool, can reportedly dump nearly 30,000 barrels annually from its Crozet and Roanoke brewhouses. Devils Backbone, purchased by A-B InBev in 2016 to the chagrin of beer nerds, boasts production of 84,000 annual barrels. And Blue Mountain, whose owner Taylor Smack also runs South Street Brewing downtown, makes almost 3,000 barrels per year.

Several other players dot the 151 corridor—Thompson’s Brewing Tree, WildManDan Brewery, Hazy Mountain—which has become a destination for beer lovers, many of whom have no idea what’s going on down the road in Charlottesville.

“That corridor is only getting busier and busier,” Warwick says—and 3NB is looking to get in on the 151 action; the team has purchased the assets of the former Wild Wolf Brewing Company and plans to run it under its own label. “It’s such a destination,” Warwick says. “It’s definitely the hub in Virginia for amazing alcoholic beverages, from wine to beer to hard cider to distilling, even mead.”

When Smith launched Champion, he in fact wanted his brand to be a foil to the big players right outside town. Starr Hill, Blue Mountain, and Devils Backbone had seen so much success selling lagers; he and Champion would carve their niche in unique ales and one-off releases. “We used to joke that we never needed to brew a single lager beer,” Smith says. 

That outlook has changed, Smith admits, as so many things have on the local beer scene. For years, Champion was the biggest brew producer inside city limits. The company pushed its Woolen Mills Missile Factory, named after the brewery’s flagship IPA, to a 15,000 barrel capacity in 2016, with lagers a major part of the mix. 

But last year, Smith and Champion moved the production site outside town. The new brewery was “essentially a construction site” most of the year, Smith says, brewing only 2,500 barrels in 2022. This year, Smith expects the number to be back up to nearly 7,000.

For Champion, other things over the last several years were beyond control. The closure of two Champion Hospitality Group restaurants was only the culmination of the group’s supply chain and consumer demand issues.

“Expansion through restaurants has always been something that we had hoped to do in partnership. We are a brewery. We are not restaurant experts,” Smith says. “But I have to laugh. Expanding through restaurants when we did was a stroke of bad luck.”

Smith says the future is under control, though, and it’s a sentiment that’s reflected by brewers all across the hamlet. 

“Last year was really tough,” Smith says. “But without going into great detail, keep watching. We are not done.”

Categories
Culture Food & Drink

Rachel Pennington

Rachel Pennington

Owner: The Pie Chest, thepiechestcville.com


A spirit of togetherness

“I cook because I have to. I have no other choice. Deep within me resides the desire to please others through a soul-level-comforting pleasing of the palate. 

“Therein is the secret to a good life. Eating, drinking, and being merry. Through this we commune with one another in a spirit of togetherness, remembering the past, enjoying the present, and creating the future.”

Bye day

“I own The Pie Chest and have no formal culinary training. That is quite the story! Eight years ago we opened on March 14, 2015 at 9:26am (3.1415926), and this coming Pi Day will be our last day in the Fourth Street shop. I am very much looking forward to bespoke baking and transitioning away from the daily capitalistic slog.”

Supplied photo.

Something other

“When I was 6 years old, I learned that love tasted like strawberries. Specifically, strawberries freshly picked from Emmett and Lorene Coleman’s backyard patch in Oak Hill, West Virginia. Firm in my small hand, tugged and torn from the stem, smelling of the sweetness of fresh earth and the red heart-berry inside. 

“As an adopted child, the Colemans were my ‘pretend’ grandparents (the parents of my mother’s best friend). Along with my Nanny, Lois, I was granted my very first taste and scent memories: strawberries, honey, freshly baked cookies.

“Outside of baking cookies as a child, I did not have much culinary experience. Something ‘other’ has always been at work behind the scenes, a joining together of three grandmothers: an adoptive one, a pretend one, and an unknown one.

Tied together

“One of the first pies that I mastered for The Pie Chest was strawberry rhubarb. In the strawberry rhubarb pie, there is a triple-braided cord that cannot be severed. 

“When I was working on my pie crust recipe early in my baking career, I found Nanny’s version buried in a box, complete with grease stains and blurred ink. I used it as a template, a foundation, and each spring for the past eight years, I painstakingly make a filling with strawberries from local patches, joining them with fresh rhubarb grown in Appalachia.

“A few years ago, my birth sister discovered me via Ancestry.com after looking for me for her entire life. I have learned about my paternal grandmother, Dorothy, an avid and award-winning baker and cook, and I realize she has always been a part of me, the invisible ink, so to speak, writing words I have only begun to read.

“In this single pie, these three women come together, much the way a pie does—a foundation, a filling, a topping, baked together with the binding of butter and love.”

For our ongoing series Why Do You Cook?, C-VILLE Weekly asks area food and drinks folks what motivates them to clock in every day. If you would like to be considered for this column, please email tami@c-ville.com.