Gordon Sutton – C-VILLE Weekly

Eye of the Tiger

When attorney David Sutton purchased a small Charlottesville oil supplier on the verge of going out of business in 1982, the company had just two trucks to its name—and one had dry-rotted tires. But over the past four decades, Tiger Fuel Company has grown to become one of the largest petroleum distributors in the state. In addition to selling fuel to businesses and homeowners in Virginia and neighboring states, the company runs nearly a dozen gas stations, convenience stores, and car washes across central Virginia.

Last year, the family-owned business made a surprising pivot: It acquired Charlottesville-based solar company Altenergy.

“I’d been wanting to do solar at some of our facilities for a really long time, and had some good friends in the industry who were advising me on that,” says Tiger Fuel President Gordon Sutton. “For years and years, they [said] you could do it just for the feel-good reasons, but it doesn’t make a ton of financial sense. But about three or four years ago, they let me know that had absolutely changed.”

In 2018, Tiger Fuel hired Altenergy to install solar panels at its Preston Avenue and Ruckersville stores. Because the two companies had worked well together, Sutton decided to pursue a partnership, creating the petroleum distributor’s newest branch, Tiger Solar.

Tiger Fuel is now working to bring solar power to the rest of its convenience stores and bulk plants, and will use it for all future real estate projects. It’s also installed electric vehicle charging stations at its Mill Creek store, and plans to add them to more locations.

By transitioning to solar power, the company ultimately aims to reduce its greenhouse gas emissions by 45 percent by 2025.

“It’s no question that the fossil fuel landscape is changing,” says Sutton. “If you’re not growing, you’re dying.”—Brielle Entzminger

‘What’s going on in there?’

Strolling along the Downtown Mall these days will lead you past the quaint restaurants and boutiques that have long been associated with the pedestrian drag. But in some corners, that small business entrepreneurial spirit has taken on a more cutting-edge sheen. Icarus sells custom-made knee braces from its sleek office space near the corner of First and East Main streets. Closer to the mall’s east end Skooma opened last year, promising a “boutique” dispensary experience as full marijuana legalization approaches. Its Apple Store-esque decor strikes an entirely different note than the head shops of yore.

Dave Johnson, founder of Icarus, holds one of the company’s knee braces outside his downtown office. Photo: Eze Amos

Meanwhile, though plenty of traditional office space still occupies the mall’s nooks and crannies, multiple companies have set up trendy co-working spaces, where individuals or small groups can purchase more flexible access to office space. In addition to hosting larger tenants, the CODE Building houses the Codebase co-working space, which could support as many as 200 workers. Vault Virginia, also downtown, rents conference rooms, suites, and a la carte access to individuals and companies alike. And Common House, on West Market Street, offers membership-based entry to its coffee-shop-vibe multipurpose rooms. The times they are a-changin’.—Ben Hitchcock

If you build it…

Charlottesville’s innovators have had an effect on the city’s skyline in recent years. As the area becomes more and more of a hub for entrepreneurship and the tech industry, all those new employees need workspace, and that’s led to major new developments geared toward office space.

WillowTree has been in to its facility in the old Woolen Mills warehouse since last year. The Charlottesville-based software development firm has worked on digital products for big companies like HBO and McDonald’s, and also put together UVA’s COVIDwise app last year. The corp is very much in the process of pitching Charlottesville as a destination for entrepreneurship: “The future of tech innovation? It’s not where you think,” reads WillowTree’s website, above a picture of its new Woolen Mills campus. Checkmate, Palo Alto.

Closer to downtown, Apex Clean Energy has recently moved in to new digs, too. Apex is a renewable energy company, which organizes and operates solar and wind farms across the country. It has projects close to home, as well: last year, then-Governor Ralph Northam announced that the state would buy the output from Virginia’s first onshore wind turbine farm, operated by Apex and located in Botetourt County. The company’s shiny eight-story Garrett Street office building is made of sustainably harvested massed timber, a construction method that limits carbon emissions. Apex says it’s the tallest timber building on the East Coast.

Then, of course, there’s the CODE Building, which now looms at the Downtown Mall’s west end. The state-of-the-art tech tower opened late last year. The building’s upper floors will be rented to large companies—Jaffray Woodriff’s Quantitative Investment Management has already claimed one, and local wealth management firm Investure has moved in to another. In total, the building could bring as many as 600 workers to the mall.—Ben Hitchcock

Mission driven

Charity Malia Dinko has always had a passion for helping people. After immigrating to the United States from Ghana in 2010, she started sending money back to her hometown village of Worikambo as soon as she landed her first jobs at Walmart and McDonald’s. Making minimum wage, Dinko began to feel like she was not making much of a difference, but soon had a shift in perspective.

Charity Malia Dinko has created opportunities for women in Ghana through her shea butter business. Photo: John Robinson

“One day I was driving to work, and at the stoplight there was a homeless man begging for money. I only had 25 cents in my car…but God just spoke to me and told me you should give that money to him because that money could add up,” says Dinko. “It got me thinking…whatever it is I can save up and send to my mom, it will help something. It’s better than nothing.”

After earning her associate’s degree, Dinko transferred to the University of Virginia in 2016. She created a micro-loans program to help people in Ghana start their own businesses, but faced challenges keeping it running. While taking classes for her minor in social entrepreneurship, Dinko realized she could start her own business, selling what millions of exploited Ghanian women were already making: shea butter. In 2018, Dinko officially launched Northshea, which pays women in Worikambo a living wage to produce shea butter. Since then, the company has lifted many out of poverty, as well as built a library in the village and sent school supplies to children there.

“The northern part of Ghana is one of the poorest areas…Many [women] don’t have jobs at all, and they’re migrating to the south and [most] end up being abused,” says Dinko. “What we’re doing here is allowing the people to stay home by creating jobs right there.”

In addition to selling raw shea butter from her facility in Ghana, Dinko uses the raw butter to make a variety of whipped body butters with essential oils. Northshea’s products are currently sold at Darling, Rebecca’s Natural Foods, and The Elderberry, as well as on the company’s website.

As her company grows, Dinko plans to improve the schools and health care in Worikambo. And soon, she hopes to get her shea butter on shelves in big-name stores, like Target—the bigger the business gets, the more she’ll be able to give back.—Brielle Entzminger

“We all have a role to play”: More and more businesses take steps to go green

More and more local businesses and nonprofits are looking for ways to operate sustainably. While not everyone is familiar with the “triple bottom line” approach (gauging success by three rubrics: economic, environmental, and societal), most do see efforts to go green as beneficial beyond saving money or reducing waste. And their number includes more than the usual suspects.

“People might not necessarily think of us as among green companies,” says Tiger Fuel Company president Gordon Sutton. “But my brother and I [who took over the family-owned business when their father retired in 2017] are passionate outdoorsmen. We’re looking to the future, and we want to do the right thing.”

Sutton’s brother Taylor, who is COO, was an environmental sciences major; Gordon himself interned at a biodiesel company and always had an interest in renewable energy. Their company, which distributes home heating fuels and petroleum products and owns The Markets convenience stores, began by installing solar panels on two of its stores, the Exxon stations on Preston Avenue in Charlottesville’s Rose Hill neighborhood and in Ruckersville. Sutton saw this step as both a sound financial move–“Our stores and car washes are significant energy users”–and a way to raise awareness and contribute to the community.

He says both customers and employees have been enthusiastic and supportive. The company’s delivery fleet is diesel-powered; “we’ve looked into propane motors, but weren’t thrilled with the results,” Sutton notes. Tiger Fuel is now in the process of assessing its carbon footprint and developing a plan to set significant reduction targets.

While traditional car dealers might also seem to be on the wrong side of climate issues, Carter Myers Automotive’s vice president Peter Borches calls CMA’s Colonial Nissan the company’s “incubator test site” for ways to reduce environmental impact at its 13 dealerships in central Virginia.

Because lighting is a huge energy cost at auto dealerships, Colonial Nissan switched to LEDs and installed a 480-panel solar array designed to produce 93 percent of the facility’s electricity needs. While Borches notes the many incentives for greening the business–cost savings, tax incentives, positive public relations, and marketing benefits–his motives are personal: “My wife and I are worried about [the world] when our children are 50 years old. We need to raise this issue above the political fray, and get as many people as possible in the tent and working together.” An added benefit, in his view, is “our associates have really run with this,” contributing ideas like providing car shoppers with cup- and water-bottle filling stations instead of single-use bottled water, and recycling everything from paper to outdated computers.

Ravi Respeto, president of the United Way Thomas Jefferson Area, says that as a nonprofit, “we’re always looking to reduce costs, but there’s a community leadership aspect as well as an awareness factor” in taking action to lessen environmental impact. United Way began by replacing its building’s old HVAC units with a high-efficiency system that includes programmable thermostats.

Next year, after upgraded windows are installed, the agency is expecting a 10-15 percent savings on its electric bill–and it’s considering solar options down the line. “Climate change affects our lower-income constituencies the most,” says Respeto. Since investing in energy-savings technologies costs money up front, she notes, “there’s an equity aspect to this issue, and we are in the business of equity.”

Firefly Restaurant, as a tenant, can’t make these kinds of capital investments–but it has invested in qualifying as the city’s first Green Restaurant Association-certified eatery. Owner and general manager Melissa Meece, a former environmental consultant, has installed UV film on the restaurant’s huge windows (cutting energy usage for air conditioning by 43 percent); invested in LED bulbs (“expensive up front, but saves energy and staff time, because they never need changing”); and committed to non-toxic cleaning supplies and customer toiletries.

Meece also looks for used or rehabbed Energy Star-rated restaurant equipment: “I’m a big fan of second-hand [she’s also the owner of consignment shop Rethreads], and it saves the energy used in manufacturing.”

It might seem hard for a hospital to go green, but when Sentara Martha Jefferson Hospital decided to create a new campus on Pantops, in 2007, they tried to build sustainability in from the start. The facility (LEED®-certified by the U. S. Green Building Council) uses a range of technological tools to save resources: low-water-usage toilets, automatic controls for temperature and lighting, re-use of condensation water from AC units, and irrigation water supplied from the site’s retention pond.

Focusing on a more sustainable building enabled the hospital to double its square footage (from it’s previous location) without increasing either energy or water consumption. As both a large community institution and a major employer, executive director of support services Catherine Hughes says Sentara Martha Jefferson Hospital sees the need to set a visible example, from recycling in the kitchen (including composting food and reclaiming fryer oil) to encouraging staff to bike to work and even cutting out bottled water and photocopied materials at meetings.

For help in their efforts to reduce their environmental impact, several of these organizations–and others–have looked to the Charlottesville Climate Collaborative, a nonprofit founded in 2017 to coordinate government, business, nonprofit, and community resources to address climate issues. One example: C3 is assisting on Tiger Fuel’s environmental impact assessment.

C3 also runs the annual Better Business Challenge, founded in 2010 by environmental website Better World Betty and the community-based Local Energy Alliance Program. This year (2018-2109) more than 90 businesses and nonprofits participated, taking steps that collectively will save more than $675,000 a year in energy costs and cut 4,331 tons of CO2 emissions. Teri Kent, the original Better World Betty and now C3’s director of communications and programs, says, “There’s great momentum now as businesses are stepping up to this issue. Looking just at the money side of sustainability is too siloed–we all share the same air and water.”

Business sustainability by the numbers: a hyper-local case study

New York City is requiring all large buildings to slash carbon emissions to meet a collective goal of a 40 percent reduction by 2030. In Seattle and Washington, D.C., plastic straws are officially banned at all businesses to reduce plastic waste.

So how is the C’ville business community stepping up on sustainability? From Kardinal Hall to WorldStrides, many area businesses and organizations are pledging to reduce their carbon footprint with the help of the Charlottesville Climate Collaborative’s Better Business Challenge, a friendly, year-long competition that encourages energy savings actions and spurs sustainability initiatives on the local level. What kind of tangible impact can they—and did they—make?

The 2018-19 Challenge tracked participant actions, and the energy-savings metrics are in.