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Pressing on: Virginia wineries adapt and hope in response to COVID-19

For many, COVID-19 has made it feel as if time is standing still. For local wineries, however, the early- April budbreak marks the start of the growing season and serves as a hopeful, but also stark, reminder that the cycle of winemaking continues forward. Planning, attention, and hard work is required now if wine is to be made in 2020.

In large part, Virginia’s wineries are small, family businesses and face significant financial challenges during this unprecedented time. Not only must they pay immediate expenses associated with taking care of vineyards, but revenue generated now is required to pay for the harvest and winemaking in the fall. 

The wine industry is inextricably intertwined with the restaurant, event, and tourism industries, and springtime in Virginia is usually a peak time for these businesses. With tourism down an estimated 78 percent versus last year, tasting rooms closed, and weddings canceled or postponed, wineries have been forced to move away from their reliable business models.

George Hodson, general manager of Veritas Vineyard and Winery and president/co-owner of Flying Fox Vineyard & Winery describes the Virginia wine industry as “foundationally built on the wine-tourism model.  We have set ourselves up to sell wine at full retail out of our tasting rooms.” He believes the industry must adapt, but that it’s nimble enough to do so. Like many wineries, Veritas and Flying Fox have pivoted from on-premises sales and consumption to online sales and delivering the product to consumers in their homes. “We have been forced to completely restructure our sales model.” 

Rather than seeing this as a temporary or undesirable response, Hodson believes changes wineries are making now will position them well for the future. “I actually believe that this will be a catalyst event that will change the way people purchase wine. People have been trending toward increased online purchasing, this is going to accelerate that curve exponentially.”

Elizabeth Smith, who owns Afton Mountain Vineyards with her husband, Tony, has also turned to online sales. Their winery had an e-commerce website in the works for several months, but COVID-19 served as an impetus to move forward quickly. In addition, they  added wines from Monticello Wine Company, a second label intended only for distribution, to the website. Smith describes online sales as a lifesaver for their business. Like many wineries, they are offering free shipping and curbside pickup. 

Afton Mountain usually has about 95 percent of sales go through its tasting room, but going forward Smith says “we will continue with online sales and increase the number of states with which we register to ship wine.” The rapid launch of their e-commerce platform has necessitated a lot of troubleshooting and revamping of operations, but has also allowed them to learn the new system quickly. 

In the vineyards, physical distancing is relatively easy because there is a lot of open space, but there are other factors that impact employees. Smith says that normally they would hire extra crews to help with the workload, but this year they are only using core workers for both financial and safety reasons. In addition, they’ve asked their employees to stop working other jobs and limit their social interactions when at home.

In the winery, distancing has delayed bottling in some places, as bottling lines often require workers to stand side-by-side for long periods. While most wineries have not yet addressed what things will look like during harvest, they stress that winery work can continue with proper protocols in place. 

Some, like Benoit Pineau, winemaker at Pollak Vineyards, do not anticipate many changes. He says they have a very small team that, through staff education and common sense, can continue to work without risk. However, similar to Afton Mountain, they are asking employees to be responsible with personal time. Pineau refers to the ideal scenario as “home-work-home” with limited or no social activity.

Amidst all of this, it’s obvious there is still great optimism for the 2020 vintage and for the future of Virginia wine. Hodson sees the response from the state government as an important measuring stick. He explains that the governor, secretary of agriculture, and Virginia ABC have worked hard to aid the industry. “Postponing tax payments, easing restrictions, allowing modified operations…we simply cannot ask for more support than we have received,” says Hodson. “This is a signal of the importance of our industry on a state level, which is also a signal of the maturation of our industry.” It’s estimated that the Virginia wine industry has an annual economic impact of over a billion dollars, and the state clearly recognizes that.

Perhaps an even greater cause for hope is consumer support. With online sales and curbside pickups, many wineries across the state are reporting that sales are exceeding their expectations. Hodson describes the response as “overwhelmingly positive,” and is excited about what it indicates. The fact that customers are responding with dollars “tells me our community is supportive of our industry. Ultimately, we are seen as integral members of our community and people want to make sure we are around when this all ends.”


Drink local

A guide to getting central Virginia wine to your table

Afton Mountain Vineyards

Free shipping on three or more bottles.

Curbside pickup available on Thursday, Friday, and Saturday.

 

Ankida Ridge Vineyards

Free shipping on orders more than $75.00.

Curbside pickup available.

 

Barboursville Vineyards

Free shipping on 12 or more bottles.

Half-case and case discounts.

Local delivery and curbside pickup available. Virtual tastings.

 

Blenheim Vineyards

Free shipping on orders more than $50.00.

Local delivery available.

 

Cardinal Point Winery

Free shipping on three or more bottles.

Curbside pickup available.

 

Chestnut Oak Vineyard

Free shipping on three or more bottles.

Local delivery and curbside pickup available.

 

Chisholm Vineyards at Adventure Farm

$20 off shipping for six or more bottles.

Curbside pickup available.

 

Ducard Vineyards

Free shipping on six or more bottles.

Local delivery and curbside pickup available.

 

Early Mountain Vineyards

Free shipping on three or more bottles.

Discounts for half case or more.

Curbside pickup available.

Virtual tastings.

 

Flying Fox Vineyard and Winery

Free shipping on three or more bottles.

 

Gabrielle Rausse Winery

Free shipping on four or more bottles.

Volume discounts available.

 

Horton Vineyards

Curbside pickup available.

 

Jefferson Vineyards

Free shipping on three or more bottles.

 

Keswick Vineyards

Free shipping on three or more bottles.

Curbside pickup available.

 

King Family Vineyards

Free shipping on six or more bottles.

Free local delivery on three or more bottles.

 

Michael Shaps Wineworks

Free shipping on three or more bottles.

Local delivery and curbside pickup (at Wineworks Extended) available.

 

Pippin Hill Farm and Vineyards

Free shipping on three or more bottles.

Curbside pickup available.

 

Pollak Vineyards

Free shipping on six or more bottles.

 

Septenary Winery

Free shipping on six or more bottles.

Curbside pickup available.

 

Stinson Vineyards

Free shipping on four or more bottles.

 

Veritas Vineyards and Winery

Free shipping on three or more bottles.

Curbside pickup available. Virtual tastings.

 

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A star is born: A Michelin star, perhaps? The Farmhouse at Veritas lights up the Nelson County countryside.

“I think this may be the next Inn at Little Washington,” I said to my husband as we stepped off the wide porch of The Farmhouse at Veritas and out into the moonlight. I was tipsy, and the evening had been romantic, so I was happy and maybe exaggerating a little. Only time will tell.

Like the acclaimed Inn at Little Washington, which opened its doors more than 40 years ago with a menu that included shrimp scampi and veal scaloppini for under $10, The Farmhouse at Veritas, in the Blue Ridge Mountains foothills west of Charlottesville, started with modest intentions. A family home for nearly 200 years, the early 1800s farmhouse was repurposed in 2012 as a comfortable and graceful six-room inn that echoes the welcoming style of its namesake, Veritas Vineyards, next door.

Chef Andy Shipman rarely dines out, relying mostly on his culinary instincts—and inspiration from books like The Noma Guide to Fermentation and the multi-volume Modernist Cuisine—to guide his cooking. Photo: John Robinson

“Because we were so small, we started off thinking we’d just be catering to the house guests,” says Patricia Hodson, co-owner with her husband, Andrew, of the vineyard and farmhouse. “But then people who weren’t staying would ask, ‘Can we come and dine?’ And we’d say, ‘Sure, why not?’”

As word got out, more cars wound their way up the mountain for the four-course, wine-paired dinner, which always starts with a glass of Veritas sparkling wine on the shaded porch or stone patio. It was easy enough to see what was fueling the word-of-mouth marketing: guests exhaled deeply as they relaxed into a rocker and took in the view—a hillside of vines across the road, dripping with the same viognier and cabernet franc they’d find in their glass later.

After about a year, with the 36-seat restaurant selling out every weekend, the Hodsons had preliminary proof of the need for fine dining in Nelson County. But without a major population center nearby (no offense to Charlottesville, of course), an owner’s steps along the fine-dining continuum can be a tightrope walk: the risks of a misstep can be considerable, but the potential for glory—well, just look 70 miles north.

Chef Patrick O’Connell’s balance has been perfect at his Washington, Virginia, restaurant in Rappahannock County. After four decades of creative cookery and synchronized service with a huge dollop of theatrical whimsy, The Inn at Little Washington is now one of a handful of Michelin three-star restaurants in the country. (Many people think the town’s actual name is Little Washington: Such is the power of the restaurant.)

Chef Shipman’s mid-September menu opened with this rabbit-ramp sausage with chili hot sauce, egg yolk, upland cress, and American cheese. His plate compositions tend to be elegant and minimal. Photo: John Robinson

In the kitchen at The Farmhouse at Veritas, Chef Andy Shipman, 32, balances space, time, and expense against flavor. Flavor typically wins. Take breadso, for example. Like miso, breadso begins with a grayish mold called koji. The koji is added to leftover sourdough bread dough, salted lightly, and set aside to ferment for four months. Egg yolks are then laid carefully in the breadso, which acts like a blanket as they cure for several days. The yolks harden a bit, and are grated over a seasonal tomato salad, for garnish and a bit of umami flavor. The process is precise and requires patience, but the results are delicious.

Shipman could have skipped the breadso step if he’d used a sugar- and salt-based curing recipe like the one that made the rounds on social media last year. But he says the breadso gives the egg yolks a deeper, richer flavor that balances with that of the tangy tomatoes from the inn’s garden.

Chef Shipman is mostly self-taught as a cook. His restaurant career began at The Sunken Well in Fredericksburg, where he picked up skills as a dishwasher and busser—plus a lot of empathy for the grind of many kitchen jobs. Later, as a line cook at Foode, also in Fredericksburg, he learned from the smart and charismatic chef Joy Crump, who impressed Shipman with her dedication to craft and masterful kitchen management.

Shipman—an introvert with a close-cropped beard and unblinking blue eyes that let you know he’s listening—is not an easy interview: given a yes-or-no question, he’ll answer yes or no. But when asked about his cooking, out comes the Instagram and a verbal cascade.

About plating constructs, for instance: “Most plates we’ll go high and tight. We try to keep it in the middle. We like to hide a lot of things. Not too much garnish.”

That’s apparent in what at first seems to be a simple plate of asparagus with hollandaise. “It’s asparagus with roasted red peppers on the bottom, there’s preserved lemon underneath, and the hollandaise is actually mouselline,” the chef explains. “It has a little cream added to it, and instead of using butter we use duck fat, so it’s a duck fat mouselline topped with a sorrel leaf.”

Shipman hasn’t been to The Inn at Little Washington. He gets most of his ideas from reading. (The Noma Guide to Fermentation and Modernist Cuisine are recent sources of inspiration.) He ponders whether visiting superstar restaurants would help or hurt his creativity.

“There’s a natural urge to copy,” Shipman says. “When you don’t go to a lot of restaurants, instead of ideas coming from the outside in, they come from the inside out.”

Were Shipman to drive north and check out the Inn, he might notice that the air is magical but not so rareified that it leaves you breathless. The secret ingredient that makes an amuse-bouche of truffled popcorn and a tiny tumbler of minted pea soup so addictive? A very pragmatic device: sugar. In the snug dining rooms, the tables can be a bit tight, placing the occasional entering or exiting derriere directly at eye level. And romantic conversations take a back burner to constant food deliveries—12 amuse- bouches, entrées, and sweets on a recent visit—plus plenty of plate clearing and silverware shuffling. Dining at a Michelin three-star restaurant isn’t about you. It’s for you, but not about you.

Not so at the Farmhouse at Veritas. “Remember that we had some customers who told us they left [here] feeling hungry?” Patricia Hodson asks her husband at a recent dinner.

Finished with his work in the kitchen, Shipman stops by the owners’ table, where Mr. Hodson engages the chef on the portion size of one of the night’s menu items. “You have these lovely delights of the palate, but then you have the main course and you get this…galumph,” he says. “Might the rib-eye portion have been a bit too large?”

Patricia disagrees, saying they’d intentionally added a substantial meat course to the menu. Shipman has likely heard this back-and-forth before but still listens attentively. He’s a partner in the evolution.

Whether to keep a hearty and popular meat- and-potatoes course on the menu or downsize it and add maybe a fish course, or a cheese course before dessert—a French practice that Andrew Hodson likes—is one of many steps a fine-dining restaurateur must finesse on the way toward creating a legacy.

For now, future plans for The Farmhouse include expanding the kitchen and then adding a second seating. What stays the same? The convivial pre-dinner glass of Veritas sparkling wine, served on the patio on warm summer evenings, or comfortably ensconced in a leather armchair by the fire in cooler weather. A flavorful, four-course tasting menu that’s both abundant and original. Generous wine pairings. Friendly but unobtrusive service. In the end, a night that’s all about you.

The Farmhouse at Veritas. $85 per person plus tax and gratuities for four courses plus wine pairings. Reservations required. 72 Saddleback Farm, Afton. (540) 456-8100. veritasfarmhouse.com.

Tale of the tape: How two great restaurants measure up

Food

The Inn at Little Washington offers three tasting menus ($248 per person, plus optional wine pairings for $170 per person.) One menu starts off with “a Tin of Sin”: a cunning sardine-type tin filled with imperial osetra caviar, Chesapeake blue crab, and cucumber rillette. The Inn’s trademark fanciful naming and adorable (really!) packaging can elevate a special night out into a gaga fest. The food, never more than a few bites of any one plate, ranges from fork-stoppingly, eye-closingly good (pepper-crusted duck breast with brandy-roasted peaches) to a bit overwrought (a rather mushy tin of tuna and foie gras confit in black truffle vinaigrette).

The Farmhouse at Veritas offers a four-course menu ($85 per person, including wine pairings) that changes every other week. A recent first course featured an engaging minimalist plating of a square of maple-brined Autumn Olive Farm pork belly roasted for 60 hours, a spoonful of Dr. Pepper-tamarind reduction, a tiny round of cornbread, and a small stack of housemade pickles. Deep flavors and texture contrasts throughout the meal show plenty of thought, and classic sauces—such as a spectacularly flavorful bordelaise on an eye of rib-eye sourced from Lynchburg’s Seven Hills Food Co.—show patience.

Ambience

The Inn at Little Washington is awash in silks and brocades, fringed lampshades and fabric-swagged ceilings. Conversations are muted, superlatives many.

The Farmhouse at Veritas has that rambling feel and wood smoke smell of the best old houses. Couples are seated on an enclosed porch ringed by windows, with tables spaced to allow quiet conversation, while small (and the occasional large) groups move inside to two formal dining rooms. Tables are set with flowers from the garden and special touches like vintage cutlery with pearl-handled knives.

Service

The Inn at Little Washington’s service is a gliding minuet danced by an army of attractive, graceful servers somehow not colliding, never spilling, always smiling. You don’t care for that particular wine pairing? Here’s a new one. Want to know what’s in a dish? Just ask. Everyone knows the answer. To everything.

The Farmhouse at Veritas’ service begins and ends with restaurant manager, Angel Cruz, who, at 7pm on the dot, with a broad smile and erect posture, invites guests to take their seat for dinner. Cruz or Chef Shipman briefly introduce each course, and Cruz describes the wine pairings, all from Veritas Vineyards. Attentive servers smile but don’t intervene without a cue. Cruz keeps a watchful eye on every detail. The meal moves at a leisurely pace—one of the benefits of having only one seating a night, but still like clockwork through the four courses.

Clientele

The Inn at Little Washington’s price tag means “special occasion” for most diners, but the crowd is surprisingly diverse with a mix of families, lovestruck anniversary couples, and blasé Washingtonians who know the staff by name.

The Farmhouse at Veritas’ pre-dinner wine helps loosen everyone up, so there tends to be friendly chatter, especially if the day was spent a-winerying. The crowd is mostly couples who’ve driven out from Charlottesville or nearby Wintergreen, guests staying the weekend at the Inn, or the occasional girlfriend group.