By Will Ham
Just 10 days after opening Now & Zen in 2011, chef/owner Toshi Sato’s hometown on the east coast of Japan was struck by a devastating tsunami. The disaster in Kesennuma was dubbed the Great East Japan Earthquake, and the seismic activity destroyed large parts of the region, spilling fuel from the town’s fishing fleet, which caught fire and burned for four straight days.
“It was such a chaotic moment,” says Toshi, “I couldn’t reach anybody for multiple weeks, and, as the restaurant had just opened, I was having to work day and night. Fortunately, all my family and friends were okay and they still live there in Kesennuma.”
It was a difficult and uncertain time for Sato, but he persevered by focusing on his new restaurant and connecting with the community by creating food that he loved. A decade later, Now & Zen is a successful, beloved Charlottesville restaurant, and Sato finds himself once more calling on his resilience during another disaster—the COVID-19 pandemic.
Despite unexpected challenges, Sato considers himself fortunate to have realized a lifelong dream of bringing his culinary creativity to his own restaurant. The chef was in graduate school studying constitutional law when he realized that wasn’t his true calling, so he transferred to a Japanese cooking school. After a few years apprenticing in Tokyo restaurants, he emigrated to Charlottesville in 1987 and, through a mutual friend, was introduced to Ken Mori of Eastern Standard Catering. Together they opened Tokyo Rose, where Toshi spent seven years refining his skills. Sato then joined the kitchen staff at Keswick Hall, where he stayed for 17 years before striking out on his own to open Now & Zen.
Sato says that in Charlottesville he’s found an encouraging and vibrant culinary community that helped him foster his talent and passion for traditional Japanese cooking. “I love my job and living near nature,” he says. “I didn’t even think about moving to another place.”
And foodies keep coming back to Sato’s place for his adventurous signature dishes, such as the tuna carpaccio, a green salad topped with thinly sliced tuna, and a citrus-wasabi vinaigrette, and the aburi salmon, a sweet and spicy seared salmon nigiri prepared with maple-soy glaze, cracked black pepper, and fresh jalapeños.
“Our menu is so different compared to other Japanese restaurants,” says Sato. “I hope I can keep creating interesting and original dishes.”
Employee Brian Moon, says it’s Sato’s life experience that makes him, “the best boss I’ve ever had, a great person. …From coming to Charlottesville from Japan decades ago, working in various restaurants, to eventually starting a successful establishment, I think his story is wonderful.”
And clearly, Sato is on a roll.