Categories
Culture Living

Something to Grouse about

Foodies rejoice! Charlottesville’s high-end dining circuit just got a little larger with the reopening of The Pink Grouse, the signature restaurant at the Quirk Hotel. Initially unveiled along with the hotel in March of 2020, The Pink Grouse’s launch was short-lived due to widespread shutdowns in April. The extra time was used to fine-tune the restaurant’s vision and bring on Chef de Cuisine Dennis Merritt. The result is a contemporary take on American food, driven home by a modern dining room, open kitchen, and creative platings.

Merritt got his start as sous chef at The Clifton, and has spent the last 10 years honing his craft at several of the country’s top restaurants, including Chicago’s Roister. When asked what he was most excited for, regarding his return to Charlottesville, Merritt says, “Being able to show my interpretations of both new and classic dishes.” One example that speaks to the avant-garde spirit of The Pink Grouse is the vivid White Stone oysters topped with coconut, passion fruit mousse, pickled mango, and calabrian chilis.

Keep the Kouign-amann coming

In August, MarieBette Café was awarded a $25,000 grant from Discover’s Eat It Forward program, which supports Black-owned businesses countrywide. It’s no secret that COVID-19 has put tremendous strain on the restaurant industry, especially in Black communities, and the Eat It Forward program aims to protect these “cornerstones of community” by offering awards based on customer nominations. On its Instagram, MarieBette writes, “To say that we are excited for how much this helps us in this difficult time would be an understatement. We are so proud to be part of the Charlottesville community.”

Meet me on the patio

Many of our iconic restaurants have begun to reopen after months of closure, adding or adjusting patio spaces, and dining outside never tasted so good.

Among them is Tavola,* now offering reservations (are pigs flying too?) for limited indoor, plus outdoor dining, where guests can enjoy a new patio along with the much-missed Italian food and wine. Paradox Pastry has repaved its patio into a larger and more accommodating space, and Little Star and Oakhart Social have both tented their spacious outdoor dining areas. Diners have also gained new appreciation for a long list of reopened al fresco spots on the Downtown Mall, including Rapture, The Fitzroy, Chap’s, and Fleurie (check out its beautifully appointed deck!).

New beginnings

Splendora’s, the Downtown Mall gelato café, closed its doors last month after 16 years of creating frozen masterpieces from imaginative ingredients. (We are still dreaming of the Strawberry Pink Peppercorn and the Miso Cherry.)

Owner PK Ross hopes to use this transition as an opportunity to focus on collaborating with other businesses, meaning we may see Splendora’s on some of our favorite menus in the near future. Splendy’s is still offering pickup and delivery through the rest of September, while Ross searches for a new location off the mall. More information can be found on Splendora’s Facebook page.

Bluegrass Grill & Bakery, a favorite brunch spot for locals in the know since 2001, was forced to vacate its downtown location when the pandemic struck. But never fear, the biscuit making will continue. Bluegrass recently partnered with Devils Backbone to operate a pop-up restaurant at The Summit, a repurposed train station on DB’s Roseland property. For the next three months, find BGB’s classic, Southern dishes served by familiar faces, now in the spectacular foothills of the Blue Ridge.

And sadly, BreadWorks Bakery & Deli, which has provided job training and employment to people with disabilities since 1967, will close its doors due to the economic fallout of the coronavirus.—Will Ham

*co-owned by C-VILLE’s Culture editor Tami Keaveny

Categories
C-BIZ

What dreams are made of: 5 stories of locals turning their passion into their business

If thinking about your passion keeps you up at night, while your job leaves you snoring, it may be time to see if you can make a living doing what you love. The Charlottesville area is home to plenty of small business entrepreneurs— and dreamers. Albemarle County, and much of central Virginia, has a self- employment rate ranging from 10-20 percent, according to the U.S. Small Business Administration’s 2019 state profile. And local initiatives, like the Community Investment Collaborative and the i.Lab at UVA, are here to help. So as you contemplate transforming your dream into a business, let these five stories inspire you to take the next step.

Adam and Nicole Goerge | ELEVATE TRAINING STUDIO

Adam Goerge and Nicole Yarbrough met as trainers at ACAC, where they both continued working after their marriage in 2006. But they always dreamed of opening their own training studio. “We wanted to be our own bosses,” Nicole recalls.” We wanted to develop a community of clients who supported our style of training—not like a big-box gym, more like a family.” Adam says they talked about the idea for seven or eight years. In September 2017, they agreed the time had come—and 14 months later, they opened Elevate Training Studio.

In preparing to make the leap, the couple spoke with colleagues at other gyms—“all different styles, from big gyms to boutiques,” Nicole recalls. They cruised small business websites (see sidebar), worked out the space and equipment they needed, and estimated expenses, from rent to taxes and salaries. They even had a color scheme (royal blue and grass green) and a mascot (their goldendoodle Velo).

While still working full-time, the Goerges took on everything from finding a location to figuring out financing—as independent contractors at ACAC, they couldn’t show a steady monthly income, which made it hard to qualify for business loans. They went through four possible sites before settling on a space on Berkmar Drive off Route 29 North, close to town and convenient for clients.

But that was just the beginning. When their contractor fell through, Adam, who had construction experience, stepped in as subcontractor for the renovation. They hired independent contractors for specialized tasks, but handled everything from demolition to drywall themselves, with their son Caden, inlaws, and friends pitching in. Handling a business license, a LLC application, rezoning, permitting, and building inspections was an education. Adam recalls spending a lot of time on the Albemarle County website.

Not everything went to plan, says Nicole: “It was all about doing what needed to be done at that moment.” Because they were both still employed—and because, as Nicole notes, “Charlottesville is a small town, especially in our field”—the couple kept the idea quiet until they were ready to launch. In the meantime, Caden was making the transition to middle school and the family moved into a new home.

Now, as they enter their second year, was it worth it? Absolutely, both agree. “We’ve been able to create our own space,” says Adam with satisfaction. Nicole says, “I walk in, and this is where I belong.”

Heather Hightower | THE CENTER FOR VOCAL STUDY

Heather Hightower had a passion for singing and performing from an early age. But her journey to becoming founder and owner of The Center for Vocal Study took a roundabout—and often serendipitous—path.

After majoring in voice at UVA, Hightower applied to graduate schools, but “my intuition told me that this was not the next step for me,” she recalls. Instead, she took a more winding route: teaching music in Guatemala; taking a series of corporate jobs; and working retail back in Charlottesville. With friends urging her to put her vocal and coaching skills to work, in 2012 she began a side gig teaching voice students in her home.

In 2013, Hightower was hired as choir director at The Field School. “It was a total adventure,” she says. “I was starting the program from scratch.” As she was developing the school’s music program, Hightower’s private lessons were outgrowing her home. In 2016, another voice teacher mentioned renting space together, “so I opened an Excel spreadsheet and started crunching the numbers,” she recalls.

In 2017, Hightower took the plunge, signing a lease on space on the Downtown Mall, and—with lots of cleaning and furnishing help from her family, friends, and students—The Center for Vocal Study opened. Soon, a group of voice teachers was using the space to collaborate, and The Center began to offer expertise in other aspects of singing and performing, from Alexander technique to auditioning.

“When you’re getting started, you have to do everything—editing the website, figuring out the online scheduling,” Hightower says. She drew on her past experience in business, in fundraising, even in sales and customer service—augmented with the help of a coach she found through a business program. And she did hire both part-time administrative help and an accounting firm.

In 2018, she left her Field School job to focus full-time on The Center—just in time, because soon her lease was up. “We knew it was coming, but I wasn’t quite ready,” she says ruefully. “But again, like with our first location, I just had to leap.” The Center’s new location on Pantops “feels like a retreat center,” she says, “and has me thinking in new ways about what we do here to embolden singers to find their voice.”

Clearly, bringing her dream to life has been both grueling and inspiring. “Making so many decisions—it can be exhausting,” Hightower admits. “Some days are glorious, and others are more like being swept away into the ocean. But I am constantly being surprised at what is being created here.”

Angelic Jenkins | ANGELIC’S KITCHEN

Angelic Jenkins has always loved to cook. “My house is the come-to house for the holidays, because everyone knows I’m going to cook up a feast,” she says.

Growing up, “I was always in the kitchen, under my mother and my grandmother, watching them and asking questions.”

The Charlottesville native also has vivid memories of eating fried fish at summer festivals in Washington Park. “To me, it was just something totally different,” she recalls. “I thought, when I grow up I want to be at the park and I want to sell fried fish.”

In high school, she spent three years studying culinary arts at CATEC, even winning a bread contest. She thought she might become a chef. But instead, she veered into another career path, taking up office technology, and eventually landing a job in HR.

While she was working full-time for DoubleTree, she spent her weekends shopping. “My husband said, there has to be something better you can do with your weekends,” she recalls with a laugh. That’s when she remembered those childhood festivals. “And I said, ‘I want to sell fried fish.’”

Her husband, Charles, encouraged her to go for it, and he rented the equipment she would need. She started off with a tent at the African American Cultural Arts Festival, in Washington Park. The event was so successful that before she knew it she was working festivals as far away as Virginia Beach, selling her fried fish, wings, hush puppies, and onion rings to a rapidly growing fan base.

Jenkins then entered a program for entrepreneurs at the Community Investment Collaborative, received her catering license, and went on to open her own catering business, Angelic’s Kitchen, renting commercial kitchen space at Bread and Roses.

As she continued to sell at festivals, she also tweaked her fish breading, experimenting with different herbs and spices to make her product stand out. Once she got the recipe down, she found a manufacturer through CIC. She had the breading bagged so she could sell it to customers interested in frying at home.

And in 2018, she and Charles bought a food truck: Angelic’s Mobile Kitchen. They sell from a parking lot on Pantops in the summer and at various festivals and other spots throughout the fall.

Now, Jenkins is poised to open her first bricks-and-mortar location, at the new Dairy Market food hall in 2020. Jenkins says her 609-foot stall will focus on soul food—her famous fried fish, but also classic down-home dishes like barbecue chicken, yams, corn pudding, and potato salad.

The biggest challenge, she says, has been the financial strain of growing the business. Because she’s still working full-time, as the head of HR for DoubleTree, she doesn’t qualify for a lot of small grants. At the moment, she has a GoFundMe up to help cover the start-up costs of the new location.

But while she plans to keep working for the first year (covering evening and weekend shifts while Charles mans the stall during the day), she’s hopeful that she’ll eventually be able to work at Dairy Market full-time.

“My hobby has turned into a career for me,” she says. “I never thought I’d end up here.”

Jenny Peterson | PARADOX PASTRY CAFÉ

Jenny Peterson has always had two passions: “From the time I was a little kid in West Virginia, I was either doing gymnastics in the yard, or [I was] in the kitchen baking with my mom.” She built a career as a personal trainer, and while her then-husband was stationed in Europe, Peterson attended the famed Cordon Bleu in Paris and interned at a noted French patisserie.

When the family came to Charlottesville in 2004, Peterson began working in the kitchen at the Boar’s Head Inn— but “I knew if I wanted to open my own business, I needed to be out in the community.” She became a personal trainer at ACAC, and started building a client base by baking for friends, giving samples to her training clients, and taking on jobs at cost to build word-of-mouth.

Through SCORE, a local business organization (see sidebar), Peterson was connected with Joe Geller, retired owner of the Silver Thatch Inn, whom she credits with helping her develop her business plan. Peterson’s concept: an open bakery. “My idea was based on my mom’s kitchen. She always has someone in, it was a community place. I didn’t want to have a wall between us and our customers—I wanted to see who we were serving, and have them see us.” Thus the name: Paradox Pastry Café, where a personal trainer is making delicious treats, and the bakery becomes a place to convene.

Peterson got a business loan through a small local financial institution. She found her space on Second Street SE– “I signed the lease before I got my loan approved,” she admits—and much of the renovation was done by “me and my friends, and a rag-tag bunch of guys working on another restaurant nearby.” She hired and then fired a business consultant. Meanwhile, she was still working at ACAC, running her home business, raising her two children, and navigating a divorce. “I was 49 years old,” Peterson recalls, “and I thought, ‘I don’t want to be 80 years old and never have tried this.’”

In June 2012, Peterson launched her café—and, almost eight years later, she admits there are still parts of her business plan she hasn’t gotten around to implementing. But her core vision remains: a community place where she and her staff greet the regulars and patrons can linger.

“There are other bakeries in town, but they’re not my competition,” Peterson says. “We don’t make breads. We don’t offer gluten-free—I don’t have the space for completely separate ingredients and equipment. To me, it should be, do what you love and do it better than anyone else.”

Emily Morrison | THE FRONT PORCH

Music has always been vital in Emily Morrison’s life; the daughter of two musicians, she is a skilled banjo player herself. But she also has a calling to teach. When she came to Charlottesville in 2000, her “real job” was teaching high school English. Then she began teaching music and drama at Mountaintop Montessori school.

“It was the first time I had taught music,” Morrison recalls, “and it was so much fun!” She created a musical/ cultural “world folk tour,” recruited local musicians to help start a school string band, and launched a children’s choir. She had found her passion: people making music together—“performance as, not outcome-based, but as experiential.” That’s how the dream of a community music school began.

Morrison and a friend came up with the name The Front Porch because “that’s the place, all over the world, where people gather.” She went to a hackathon at Monticello High School to develop her website, and got a business license to offer music lessons out of her home. In summer 2015, she took part in the i.Lab incubator program at UVA. “This former English teacher didn’t know anything about business,” Morrison says. “That’s where I decided this [venture] should be a nonprofit and learned how to set it up, with a board and everything. That little test model is still what we’re doing today.”

Morrison leased space at Mountaintop for her burgeoning school. The first year’s budget was $50,000, half of it raised on a GoFundMe page. While Morrison was committed to paying her teachers a market wage, she herself was working for free. Among her “success factors,” Morrison credits her husband John, whose steady income and support enabled her to pursue her dream.

By 2016, student enrollment had doubled–and Mountaintop needed its space back. Morrison found a new location, just off the Downtown Mall, that needed extensive renovation. Another “success factor:” Jack Horn of Martin Horn Inc., a supporter of The Front Porch’s programs, whose firm handled (and partially funded) the renovation.

By 2019, the school’s annual budget surpassed $300,000, and “we were finally appropriately staffed,” she says. From hiring staff to recruiting board members, Morrison drew on relationships she had built as a teacher and as a musician. And she kept learning–visiting other community music schools around the country, and cold-calling people around Charlottesville to “have coffee with me so I could pick their brains.”

Her assessment, after five years? “I’ve mentored people who want to start a nonprofit, and I tell them it’s going to take over your life,” Morrison says. “But there’s still a learning curve, which keeps me interested.” And she’s keeping her dream alive: “The world—all of us—needs more time being together, playing music and being peaceful.”

TOP TIPS FROM FELLOW DREAMERS

We asked our featured entrepreneurs to share some of their hard-won wisdom:

Don’t quit your day job—yet. Finances are the single biggest source of stress, and the main reason business ventures fail. Having an outside job while you test the waters is a good way to prepare. (If you’re lucky enough to have a spouse or partner with a steady income, that’s a huge help too.)

Plan, plan, and plan some more. All these entrepreneurs developed (and kept revising) their business plans, financial spreadsheets, and to-do lists. Work out how much money you need (including your salary), where it’s coming from, and what you will have to charge. At the same time, as Heather Hightower cautions, expect problems—and opportunities—to come up before you’re ready.

Be willing to do everything. Jenny Peterson says on any given day she might be cleaning toilets, training a new worker, or coming in to cover for a sick employee—in addition to baking, running the café, and greeting customers. There is no 35-hour work week for a business owner.

Find the skills you don’t have. While your personal work experience may be helpful, there’s always something you won’t know. Find a mentor, hire a consultant, take a course, search the Internet— and be willing to pay for the expertise you need, whether it’s bookkeeping, marketing, or legal advice.

The buck stops with you. If you have a hard time making decisions or taking on more responsibilities, think twice about running your own business. “The owner is the catalyst,” says Peterson. “We set the tone, the vision—it’s our full responsibility to make it happen.”

It’s also your dream; don’t forget to enjoy it. Every one of these entrepreneurs said their goal was not huge profits or thousands of clients, it was the creation of their dream. Being happy in your work is a perfectly acceptable measure of success.

FINDING SUPPORT

Ready to take the leap and start a business? Here are some local resources that can help:

Community Investment Collaborative (cicville.org) focuses on helping microenterprises with financing support and counseling, networking opportunities, support groups, co-working space and services, and education. CIC’s small business classes range from a two-hour “How to Start Your Own Business” course to a 16-week “Entrepreneur Workshop.”

City of Charlottesville’s Office of Economic Development (Find it on the city’s website, charlottesville.org) has a range of resources for small business owners at any stage. “Cville Match” provides additional funding to companies that have received grants from a range of state and federal programs; once you’re launched, the “Advancing Charlottesville Entrepreneurs” program assists small (fewer than six employees), city-based businesses with grants for advertising, equipment, and supplies.

Central Virginia SCORE (centralvirginia.score.org) offers an online business library, webinars on everything from budgeting to marketing, and assistance in developing a business plan. SCORE also provides access to a stable of retired business professionals who serve as volunteer mentors for fledgling entrepreneurs.

Small Business Development Center (centralvirginia.org/ small-business-development-center) provides free business counseling services and assists with feasibility studies and business planning. SBDC also sponsors seminars and training, often in conjunction with CIC and SCORE —including the monthly Charlottesville “Entrepreneurs & Espresso” at UVA’s i.Lab.

If your dream is evolving in a nonprofit direction, the Center for Nonprofit Excellence (thecne.org) offers its members workshops, training and consulting in areas from financial management, fundraising, and grantsmanship to marketing and advocacy, as well as board recruitment and development. Membership dues start at $100/year and are keyed to the organization’s annual budget.

Don’t forget to check the course offerings at Piedmont Virginia Community College (pvcc.edu) to build skills in accounting, management, business law, IT and marketing.

Once you’re launched, the Charlottesville Regional Chamber of Commerce (cvillechamber.com) can help you connect with other entrepreneurs and potential customers and clients. Some Chamber programs, like the monthly Business Women’s Round Table and ProTip Tuesday, a social and learning event, are open to the public; its signature networking event, Let’s Connect, is for members and prospective members only. Note: If your small business (fewer than 11 employees) belongs to the Chamber in a neighboring county, you can become an affiliate member of the Charlottesville chapter at no additional charge.

Categories
News

Guerrilla tactics: Food-delivery services take a bite out of local restaurants

It’s a slow Wednesday afternoon at The Brick Oven, where owner Dino Hoxhaj slides into one of his brown upholstered booths and heaves an exasperated sigh as he looks around his restaurant in the Rio Hill Shopping Center.

“All the third parties suck,” he says, shaking his head.

He’s talking about food-delivery services like DoorDash and Postmates, and Hoxha, who purchased his pizza shop in January 2018, is one of dozens of Charlottesville restaurant owners who’ve become increasingly frustrated with them. The problem? These billion-dollar companies are listing local restaurants on their mobile apps as eligible for delivery, despite never receiving permission to do so.

On July 26, a Postmates driver pulled up to local Italian restaurant Tavola expecting an order of food to be ready for him to bring to a customer. Tavola, which is co-owned by C-VILLE Weekly arts editor Tami Keaveny, doesn’t accept take-out orders, so employees turned him away.

Three days later, a Postmates representative reached out to the restaurant and spoke with wine manager Priscilla Martin Curley, who asked for Tavola to be removed from the app. As of press time, Tavola’s listing is still live, and the restaurant continues to receive calls from customers complaining their orders were canceled.

“It’s crazy, I really have been trying and I can’t contact them,” Martin Curley says. “It’s really frustrating because…I have specifically said on the phone that we don’t consent.”

Brick Oven and Tavola are very different types of restaurants, but employees at both say third-party delivery services are bad for business—and they’re not alone. Postmates, which didn’t respond to multiple requests for comment, also lists several other local restaurants that say they’ve never been contacted by the company, including Paradox Pastry, Lampo Neapolitan Pizzeria, and Ace Biscuit & Barbecue.

Andrew “Wolf” Autry is the manager at Ace Biscuit & Barbecue, which doesn’t participate in delivery services because he says its food is better served hot. After he turned a Postmates driver away, a company representative called to ask why.

“I told him that every Postmates order that came in here I was just gonna laugh at them and tell them no,” Autry says. “He laughed and was like, ‘Good luck with that.’”

https://www.facebook.com/375064949209461/posts/2337573012958635?s=100001820368031&sfns=mo

This isn’t an issue that’s unique to Charlottesville. In 2015, Vox Media’s food site Eater wrote that Postmates uses the personalized search-engine app Foursquare to compile lists of restaurants and businesses, and automatically uploads them to the app for users to select from.

And Postmates isn’t the only food-delivery service to do it.

In February, Paradox Pastry issued a cease-and-desist letter to DoorDash. Owner Jenny Peterson says that not only did DoorDash list the bakery on its mobile app without her permission, it misstated some prices as well. She also struggled getting in contact with the company and ultimately decided to send the letter through a lawyer.

“Apparently that’s the guerrilla tactic for these delivery services,” Peterson says. “They just put [listings] on there and show up for orders.”

Although it’s been a few months since Paradox or Lampo had any trouble, employees from both restaurants say this approach has been a common complaint across the local restaurant scene. Some worry that customers will form poor opinions of their businesses because of a bad experience with delivery services the restaurants never signed up for.

Both Paradox and Brick Oven have made agreements with GrubHub (yet another food-delivery service), which contacted them and received their approvals before including them on its app, with the opportunity to deactivate their listings whenever they like. Both owners have since deactivated their listings, and are skeptical that turning them back on would be profitable.

“At first it seems like you’re making [more] money,” Hoxhaj says. “But when I see that the delivery driver is making more money than me per order…It’s my food and my reputation and I pay the rent and everything; they’re just driving around and making more than the restaurant.”

GrubHub takes a 15 to 30 percent commission on all orders. This has become problematic for Hoxhaj because in March 2018, GrubHub signed a deal with the crowd-sourcing review site Yelp to integrate the food-delivery service’s restaurant network into Yelp’s server. Although Brick Oven’s phone number is listed on its Yelp profile, the “order takeout or delivery” button above it takes users to another screen that allows them to complete the order through GrubHub.

A similar scenario unfolds on Google, where an “order delivery” widget appears under the restaurant’s name in a search. However, the link doesn’t direct users to Brick Oven, which makes its own deliveries. It opens up another site through DoorDash instead.

Hoxhaj is planning to reactivate GrubHub when UVA students return to Charlottesville in a week, to help meet the higher demand. But between sharing his profits with the delivery service and turning away unwanted Postmates and DoorDash drivers—sometimes “five or six a day”—there’s no escaping the constant reminder that he’s not in control of how his customers order his food.

Despite his food costs being relatively low, Hoxhaj says that on “80 or 90 percent of orders, I break even.”

“This is the life we live in,” he says. “There’s nothing you can do about it.”

Categories
Living

Fired up: Female restaurant professionals get the support they’re craving—from each other

Most people who go to their favorite restaurant on a Saturday night probably give little thought to what’s happening behind the scenes in the kitchen once they’re seated and have ordered cocktails. And while they may know what will show up on their table, ultimately the strange alchemy of how it gets there—sometimes through a well-choreographed dance, other times an awkward stepping on toes involving the need to slap away a set of roaming hands—remains a mystery. As culinary historian Leni Sorensen puts it, “It’s all theater, anyway: Basically it’s all kind of made up in a restaurant, so you have to get everyone in the kitchen to have one director like every play has and you do what the director tells you to do. Why? Because they’ll fire your ass and you’ll hand over your script to someone waiting in the wings for your job.”

Only the script doesn’t always run according to plan.

It’s one thing to be hoisting heavy pots and racing up and down flights of stairs to retrieve 50-pound cases of food, or to be jammed alongside several others with sharp knives and searing pans in a space not much bigger than a broom closet, with the temperature hovering well above the 90-degree mark. It greatly complicates matters, though, when you’re a woman busting your butt to do your job, often while having to prove yourself capable of working in the rough trenches of a commercial kitchen, only to have a male colleague grab your ass, gawk at your breasts, or even make crass sexualized—and most unwelcome—remarks.

In the food profession in general—and certainly here in Charlottesville—these are just some of the difficulties women deal with regularly in a male-dominated industry—and they’re a primary reason for the founding of Charlottesville Women in Food, a sort of female-empowerment support group for local food professionals that Phyllis Hunter, owner of the Spice Diva, dreamed up with Caromont Farm owner Gail Hobbs-Page and Junction executive chef Melissa Close-Hart.

Spice Diva owner Phyllis Hunter is one of the founders of Charlottesville Women in Food. Photo by Amy Jackson

“There were some issues I’d started hearing about in Charlottesville, so I thought women may need someone to talk to,” Hunter says. “It wasn’t just one incident. I’d started hearing about customers who were harassing females in restaurants, and even getting questions about employment issues. I’m very much aware of how women are not paid the same as men, and how female chefs aren’t recognized, and have a very hard time getting financial backing for their businesses. Those were all issues I wanted to take up, so I talked to Gail and we said, ‘Let’s do this.’”

Around the same time, a video produced by the Local Palate to promote the Charlottesville food industry fell flat when women in the profession saw how male-centric the production was. Local food blogger and podcaster Jenée Libby expressed outrage online and garnered universal support.

“I posted the link on Facebook with the subject ‘WHERE ARE THE WOMEN?’ and I got such a huge response. I didn’t know Phyllis and Gail had met that weekend to discuss forming this group, but those things were the impetus behind this.”

Hunter says their first potluck meeting of 26 women in the galleria of the Main Street Market, where her shop is located, was just to get to know one another. And when those in attendance put out the word to their peers, the membership quickly climbed to nearly 300 women. “Obviously there was a need for this,” Hunter says. “When women come to the meetings, the feeling of community is just so fantastic, so supportive, people are very open. I’m astounded at these women.”

But she says it’s important to recognize that the organization is pro-female, not anti-men.

“The first time, I thought, ‘Oh God, what am I doing? We don’t want this to be a bitch session of women complaining about men!’ But there wasn’t a word mentioned about a male at the meeting. This is a group that defines itself by the women who are participating in it.”

From #MeToo to self-care

It’s a steamy Monday evening in August, but inside Junction restaurant in Belmont, the air is cool and the food—a potluck supper on steroids, prepared by some of the finest chefs in town—is amazing. There’s an artfully displayed platter of local heirloom tomatoes in rainbow hues, interspersed with basil and multi-colored cherry tomatoes still on the vine. Nearby sits a generous tray of sweet potato jalapeño scallion cakes with aioli, as well as delicate crostini bruschetta, fresh radishes on toast points, salads with beans and peppers and orzo and other pastas, goat cheese and cauliflower bread pudding, trays of charcuterie, homemade bagels, a vat of homemade tomato sauce, and, of course, desserts: decadent brownies, artfully stacked around a plate peppered with blackberries and mint leaves and dusted with confectioners sugar, as well as bite-sized mini-cheesecake.

Executive chef Close-Hart has opened her doors to host the CWIF’s monthly meetings. But tonight, members are learning something that most of these busy women probably don’t get around to practicing regularly: self-care. Two massage therapists in one corner try to work knots out of shoulders and soothe pressure points along necks and scalps to alleviate stress and migraines.

While the women nosh on the abundant snacks, masseuse Cecilia Mills offers suggestions for helping to balance what can be a stressful life in the food business. She demonstrates pressure-point therapy to provide immediate calming, as well as a finger-holding technique that can tamp down stress responses. She suggests ways to mitigate chronic problems inherent in working on one’s feet, such as plantar fasciitis, which generates a lot of interest. And she hands out several sheets with resources and tips for help.

The women lament the many physical demands required of their chosen profession: aching backs, tight calves, sore heels. But they know those types of setbacks are to be expected, just as they know that inappropriately sexualizing and overtly denigrating them because they’re women doesn’t have to come with the territory.

It’s made even more complicated in a small food community like Charlottesville, where women are reluctant to discuss anything untoward for fear of retribution.

“Everyone is afraid to talk about it and no one wants to do so other than privately because they’re afraid for their jobs,” Libby says. “No one wants to go on record. It needs to be talked about but I don’t know how you do that. It’s tricky.”

One local female farmer spoke about a particularly handsy restaurateur she encountered early in her career: “I delivered to a restaurant and the owner slapped my ass and made a comment about me being a hottie,” she says. “It’s awkward—I mean how do you respond to that? You could see it as a compliment—I’m a hottie, yay me,” she says, rolling her eyes. “But I just want to do my job and not deal with that.”

She says this man subsequently went on to send inappropriately suggestive text messages as well. She adds that she was young and naïve, and feared that if she said something about it being offensive, she ran the risk of him not buying her produce.

“Look, I don’t want to ruin the guy, but he has to stop doing that,” she says. “I mean, it’s bad enough with him smacking a delivery woman’s butt, but I imagine his employees have experienced a lot more than that, and that’s not okay.”

Caromont Farm owner Gail Hobbs-Page saw a clear need for women to unite for a common cause. Photo by Beyond TheFlavor

Hobbs-Page says there was clearly a need for women to unite for a common cause. Starting this group coincided with the groundswell of the #MeToo movement, which, at its core, proved that providing camaraderie and educational support is vital.

“It was driven by a duel purpose to have a positive place for rage and also to provide something for other young women that we didn’t have,” she says.

“We’re already in a restaurant community that is not supportive financially. It’s hard for women to get capital, it’s hard for women chefs to get loans, it’s hard to present investment ideas because most of the people doling out the money are men,” says Hobbs-Page. “That is something that is just thve way it is here. If you look around at some of the satellite businesses that come out of our community—they’re all run by men.”

She adds that things are even more complicated for women of color, who are not well-represented in the food community here.

She says she hopes the CWIF can play a strong part in empowering women professionals. “The restaurant atmosphere can be very bawdy: it’s stressful, you’re hot, you’re dealing with food and people. I get it—it can be randy, so to speak. But there’s a difference whether that person crosses a line. And I’d hate for anybody’s daughter to have her passions squelched because some man can’t control his urges.”

R-E-S-P-E-CT

Laura Fonner, executive chef at Duner’s, started working in kitchens at age 14.

“It was apparent from day one that there was a difference in how men and women were treated in a kitchen. Which honestly seems hilarious when you think about it—men always joke about how a woman’s place is in the kitchen. I suppose that is until they hold some sort of authority and power above them,” Fonner says. “I’m not saying all men have a problem with a woman being higher up in the food chain, but I have witnessed quite a few times where no matter what you do or say, you still get zero respect.”

She says she’s grateful to have landed at Duner’s 15 years ago, where she has a level of respect she’s earned from all of the men she works with.

Laura Fonner, Duner’s executive chef, has been working in kitchens since she was 14 years old. She says she’s earned the respect of the men she currently works with, but in the past there were times when she’s chose to keep quiet and put up with harassment. Photo by Jackson Smith

“I guess my description of the kitchen being a tough environment is that it is a grueling job. It is hot, it is dangerous and most of the time very thankless. I stand in front of a hot oven and line of equipment for 14 hours, covered in sweat, smelling like whatever I’m cooking. It is most definitely not a fashion show. I cut the sleeves off of my old T-shirts and wear those to work since it’s so hot I can’t handle a chef’s jacket. That just opens the door for physical criticism and sexual comments. If you are lucky, your co-workers respect you enough to not say anything.”

Fonner took a hiatus from the kitchen when her younger two kids were born, instead working as a bartender when she was still breastfeeding the youngest. She recalls with disgust a regular customer who ordered a martini just to watch her make it.

“I could feel him watching me shake his drink. Watching my breasts. He tipped me $80 and told me he liked the way I shook his drink. In hindsight I should have thrown his drink in his face, but I politely said thank you and went about the rest of my night, with my dirty money. It made me feel awful, but there are lots of moments where you have to choose to fight or to keep quiet and just serve your customers.

Close-Hart, who’s been nominated for James Beard awards four times and has been in restaurant kitchens for more than 30 years, says while she’s grateful not to have encountered sexual harassment on the job, there are other issues that rear their ugly head.

Melissa Close-Hart, a multiple James Beard award nominee and executive chef at Junction, has worked in restaurant kitchens for more than 30 years. Photo by John Robinson

“More than anything I had to work a little harder to get the same respect you get from male counterparts. And I was always pegged as the pastry chef, no matter what I was working,” she says. She adds that moving into management in the kitchen and overseeing men beneath her in the pecking order was made all the harder because she was a woman.

Respect in the front of the house can be an even bigger issue at times, says Clare Terni, an anthropologist who’s worked for 15 years in food, including catering and front-of-house at downtown restaurants. She says women will share information sotto voce when they know about certain men in a restaurant who are to be avoided at all costs.

“There are plenty of men who don’t suffer consequences for their actions. At the same time, we know. When you ask a friend about working for a particular person, odds are good they know someone who’s worked with that person, and you can sometimes get a bead on what you’re getting yourself into. There are jobs I have not taken because I’ve learned how women are treated in the organization. It’s demoralizing to feel that you need to check this stuff out before you accept a job.”

She emphasizes that there are plenty of good folks working behind the scenes, too. Her male co-workers provide a kind of sibling camaraderie, even going so far as to defend her against a grabby colleague.

“There is something much more subtle that I see in the industry, though,” Terni says. “If you watch meetings between managers, you often see the women in the group talked over or ignored. I see women put into management positions and then openly mocked by their male superiors: ‘Oh, she put up checklists? What? Is she on the rag again?’”

In order to fit in to a management culture, Terni has noticed, a person may need to tolerate sexist, racist, or homophobic jokes. “I worked with a man who told me jokes about raping babies for a solid week, and then told me he figured I was ‘all right’ because I hadn’t quit over it.”

She says she’s particularly grateful for the CWIF.

“It’s a place to ask questions and get help from people who will treat you like a peer worthy of respect. And it’s a group of folks who remind me that I don’t have to change who I am or what I think is right in order to make my way in this industry.”

Doing it for themselves

Kathryn Matthews, who’s worked in the food and hospitality industry for over 10 years, opened Iron Paffles & Coffee, a specialty waffle restaurant, a year and a half ago. You’d think that since she owns the place, she wouldn’t have to deal with sexism in the kitchen, but she says she’s struggled with a disrespectful chef who yelled at her in front of her team, would disappear without notice, and refused to accept constructive criticism. She’s had employees show up late or not at all and then tell her to “relax.” Another male chef left after she disagreed with him. She says she’s had a supplier stop by with a thank-you card for the owner or “whoever else is in charge,” and assume that person was a man. This is an experience most of these women have cited happens regularly.

Paradox Pastry owner Jenny Peterson says that some of the discrimination can be insidious. “We have preconceived notions of a woman in a restaurant as hostess or waitress. The chef is the man,” she says. “When I opened, I had an 18-year old boy working for me and religiously, vendors and salespeople bee-lined for the male in the place and started talking to him about business. I have this hope that it should not be a ‘them against us’ situation, because it’s not. I think we come together, we figure out how to move forward and do it with gratitude and vision and a welcoming of whomever happens to help us.”

She points out that change can start from within.

Paradox Pastry owner Jenny Peterson. Photo by Amy Jackson

“It’s up to newer generations to raise their sons a little more enlightened. That said, you have a big lump of men who have that mindset. So how do we handle that? That comes back to the support we get from other women,” says Peterson.

Local farmer Erica Hellen, co-owner of Free Union Grass Farm with Joel Slezak, says her experience has been an almost cultural shunning while working in the hinterlands of Albemarle County. Their farm, a holistic livestock operation, is home to a host of hormone- and antibiotic-free free-range chickens, ducks, grass-fed cows, and pigs.

“Because of the nature of farming that we do and how different it is from traditional agriculture, people already have a chip on their shoulder. And then I come in and have a nose ring and it’s very different from a lot of the country women, so I find I don’t get a whole lot of respect. It’s like, I work really hard for a living outside in the fields just like you do, but I’m excluded from that kinship because of that?”

It’s a hard pill to swallow for a woman who works alongside her partner moving large quantities of meat, some of which weigh more than she does.

“Most of the heavy lifting we do these days involves loading or unloading meat from the butcher, or in and out of coolers for market or deliveries. Schlepping meat is seriously heavy work! I frequently think about how I weigh almost 100 pounds less than Joel, but I still lift the same heavy things. As a woman that makes my workout proportionally that much harder.”

And while she keeps up just fine, she says there are work-related tasks she’ll often leave to Slezak simply because he’s better-received as a man. “If we need to get work done on a car or we need to get hay and deal with a farm manager who’s been doing it for the last 30 years, I often send Joel,” she says. “It would be nice to feel like my opinion and experience were valued in those environments. But mostly I’ve surrounded myself with really good people and I don’t come up with those situations very often.”

For Myriam Hernandez, who owns Al Carbon with her husband Claudio, the greatest struggle was finding a space to lease for the restaurant they’d dreamed of, where they could serve the authentic Mexican cuisine of their upbringing on the far outskirts of Mexico City. As a Spanish teacher, she recognized that one way to encourage learning was through the stomach, which impelled her to want to open the restaurant.

“I wanted to share my culture and I was teaching Spanish and I realized how the students got engaged hearing about the food and culture, not just the words—I realized how big the impact the food had on us,” she says. “But when we were trying to find a place to lease we struggled a lot; we were rejected from every shopping center we approached. Many of them didn’t believe in us, so we were never offered a space.”

Growing a small food-related business is often a struggle for women, because financing is hard to come by, and space even more so.

Julie Vu Whitaker, “owner/chef/dishwasher” of Vu Noodles, opted to share kitchen space with chef Javier Figueroa-Ray and Sober Pierre, who run the popular Pearl Island Catering. For her this has been a great experience, because she enjoys working with others, and the men are kind and respectful. She said as a relative newbie, she’s thrilled to get their input as well.

Vu started her business because she could not find grab-and-go ethnic food, so she started making and selling it wholesale. She had her home kitchen certified and started wholesaling around her kids’ schedules. After getting her product placed at Martha Jefferson Hospital, the CFA Institute, Health South, and Whole Foods Market, she looked into financing to expand and send her products to the Whole Foods in Northern Virginia and Richmond. But gearing up meant changing recipes and considerable financial support.

Julie Vu Whitaker, who calls herself Vu Noodles’ owner/chef/dishwasher, shares kitchen space with two men, and says it has been a positive experience. Photo by Amanda Maglione

“It was too many layers, and I wanted to keep my quality. I would’ve had to compromise too much,” she says. So she redirected her efforts toward retail, first teaming up with fellow foodie Kathy Zentgraf for a while in a small carryout window on Second Street, and now having expanded into the café at the Jefferson School.

“The only way I’ve kept it going this far is partnering and sharing with people,” she says. “The rent is way too much in this town, with one place on the Downtown Mall costing $3,500 a month plus utilities. I just refused to borrow money in this business. I feel like my vegan stuff is awesome but I’m just gonna take my time and wait and do my best and see what happens. I’ve worked this business long enough that I know I’m ready.”

Women helping women

There is help for women out there, not only with the collegial support that CWIF provides—which also includes the counsel of guest speakers such as lawyers who coach women on their rights in the workplace, or financial experts who speak about microloans—but also through other organizations like the Charlottesville Community Investment Collaborative (CIC).

Waverly Davis, CIC communications and engagement director, says the organization strengthens the community and contributes to economic development by fueling the success of under-resourced entrepreneurs through education, mentoring, micro-lending, and networking. Davis oversees a 16-week entrepreneur workshop, which often includes many female food entrepreneurs.

“Particularly in the restaurant world it can often be a pretty male-dominated space, so that can be intimidating to women when they’re first entering that space and even over time just adjusting to that culture,” she says. “That said, there seem to be more women going into the food industry so it’s shifting a bit. For women business owners overall, there are going to constantly be challenges, because there are always going to be people who doubt that or don’t support that. Charlottesville is set in some older ways and that can be challenging for women entering into entrepreneurship.”

She says that with the majority of their clients being women, rallying for support is always happening. And the added bonus is that women entrepreneurs beget more women entrepreneurs.

“Now their children or their aunts or their best friends want to start a business. Particularly for women, it provides an example for them to look up and be inspired,” Davis says.

For CWIF, even the online Facebook group provides a go-to source to get help or have questions answered. From those seeking to share commercial kitchen space, to others needing insurance advice, or even unrelated discussions about families such as caring for aging parents while working full-time, there are new discussions posted daily in which members find solidarity. The support that CWIF provides has proven to be quite powerful, says food blogger Libby.

“I think some of the change with this is that women can feel freer to talk about things. They share amongst one another—that’s really healthy and it has brought a lot of women together that thought they were the only one,” she says. “I see their faces when they come to the meetings because they’re super afraid and don’t know what to expect and when they leave they can’t wait for the next meeting, because the energy is so great.”

With this solidarity comes power and with that power comes gradual change.

Fonner’s banking on it, with her daughter planning to start working in the kitchen next year when she turns 16. And Terni is encouraged that change is coming, too, albeit slowly.

“From talking to other people, yes, things have definitely improved,” Terni says. “My own work was spread out over so many different settings that it would be hard for me to point to specific examples of improvement. But I also see more female owners, more female managers, and more women in executive and leadership positions. That suggests to me that, indeed, things are changing and my hope is that women-led businesses will help drive change as both men and women realize that harassment and discrimination is not just ‘part of the deal’ in the industry.”

Categories
Living

The Bageladies zero in on expanded market

Not long after Janet Dob moved from Colorado to Free Union, Virginia, she received an unexpected email: “Are you the woman who made the bagels that my mom fed me every day before school?” it read.

Email was still a relatively novel thing in the late 1990s, and Dob was touched that this college student in Idaho was sitting in his dorm room, thinking about the bagels she had indeed made in her Colorado bakery in the 1980s and ’90s and sold all over the state before the business folded and she moved to Virginia. “This was the kicker,” she says. She knew she had to restart her bagel business.

Around that same time, Dob met and fell in love with Cynthia Viejo, and ever since, the two have built Bake’mmm Bagels into a thriving small business. The Bageladies, as they call themselves, have been a Charlottes-ville City Market favorite for more than a decade, and as of this week, they’re expanding their wholesale bagel operation into more than 370 Kroger stores and approximately 40 Earth Fare stores.

Bread has always been in Dob’s soul. At age 5, she started baking yeast breads with her Gram; by 7, she was making hot cross buns on her own (though her brothers used her inaugural batch as baseballs, she says, laughing). As an adult, she opened her own bakery, and while there started making bagels after coming across a formula in her grandma’s recipe box. There were no instructions, though, so Dob had to decipher the correct rising, boiling and baking method.

After a chatty customer kept her away from a pot of boiling bagels for a bit too long, Dob noticed that this particular batch of bagels was different—in a good way. Turns out, the extra boiling time changes the nature of the wheat starch, to where the bagels have 60 percent fewer sugar and zero wheat starch glucose compared with other bagels. Bake’mmms are also devoid of 13 allergens, including dairy, soy, eggs, tree nuts and peanuts.

Dob and Viejo regularly sell out of their bagelini sandwiches—especially the bacon, egg and cheese—at City Market, where they also sell five-bagel bags of most of their flavors (like the plain Big City Original, onion, cinnamon raisin and cranberry apple) that customers can take home and toast themselves. They know most of their customers by name and welcome new ones with big smiles and warm greetings. Dob works the griddle while Viejo takes orders and payments, handing out $1 coins as change (printing paper money isn’t economical, she’ll tell you) and sending people out into the market with a warm bagelini and a recitation of her mantra: “Enjoy this day! Peace and love.”

The Bageladies Cafe and Bake’mmm bagels is the realization of Dob’s dedication to her dream, Viejo says, adding that this business focused on bread is about love, community and support. And though they’re expanding wholesale into grocery stores all over the East Coast, Dob and Viejo promise more bagelinis for Charlottesville in the future, and not just at the City Market, which wraps up its season this month: There’s a Bageladies food truck in the works.

Order up

Now that Halloween is behind us, talk has already turned to the next sweets-laden holiday: Thanksgiving. We called local bakeries to see what they’re cooking up this year and, most importantly, when the last call will be.

Family Ties and Pies: Family Ties and Pies is offering both pumpkin and apple pies, as well as a special brown sugar pie this season. Thanksgiving orders should be placed by November 20, and pick-up is available at City Market each Saturday. Call 981-6989.

MarieBette Café and Bakery: If you’re after something beyond the traditional offerings, then MarieBette might have what you’re looking for. This Thanksgiving both a poached pear tarte and a sticky toffee pudding are on the menu. Orders should be placed 48 hours in advance. Call 529-6118.

Paradox Pastry: While custom orders should be placed by November 20, Paradox Pastry will offer an assortment of pecan, pumpkin and buttermilk pies till Thanksgiving at its downtown shop. Call 245-2253.

The Pie Chest: Inside The Pie Chest this holiday season will be a brown butter pumpkin pie, bourbon pecan pie, cinnamon apple crumble and more. Thanksgiving orders have already begun to pour in, and they will be taken by email (thepiechest@gmail.com) in the order they are received. Email at least 48 hours in advance.—Sam Padgett

Categories
Living

Cold-brew coffee isn’t a watered down version of the original

It’s been really hot. We’re all sweaty and sluggish, and most of us could use a good jolt to get through the dog days of summer.

Enter iced coffee, which, on a steamy day, can taste like the ambrosia of the gods…as long as it’s done right.

Brew a regular cup of coffee, let it cool and drop in a few ice cubes and you’ll be left with a bland, weak, watered-down brew. It might cool you down, but it won’t taste very good. There’s an art to brewing a flavorful glass of iced coffee, and coffee shops and markets all over town are mastering it with different techniques.

None of them are necessarily better than others, it’s just “a matter of preference,” says Milli Coffee Roasters owner Nick Leichtentritt.

Here are some of the methods local coffee shops are using right now.

Cold brew

A few years ago, almost nobody was cold-brewing coffee, says Shark Mountain owner and head coffee roaster Jonny Nuckols. Now, it’s all the rage, probably because the cold-brew method yields a smooth, flavorful, non-acidic beverage ideal for adding some cream and sipping slowly, he says.

Cold-brew coffee is a distinct way of brewing. As its name implies, it never touches heat. To create a batch of Shark Mountain cold brew, Nuckols finely grinds a light-roast coffee and adds the grounds to a filter bag within a nylon bag inside a five-gallon bucket. He pours about three gallons of cool water onto the grounds and lets the mixture soak for 20 to 24 hours. Then, he pours the filtered, concentrated brew into a five-gallon keg and adds water to bring the brew to a normal, but still fairly strong, strength. It’s dispensed from the keg and poured over ice as customers order.

This method extracts good flavors from the bean while leaving out the bitterness found in hot coffees, says Nuckols. Depending on the bean used, you’ll taste more chocolate, nut and berry flavors than you might with a hot cup of coffee, but you won’t get as robust a flavor profile, because high temperature is what ultimately draws out all of those notes. But still, “cold brew is definitely a good thing for the coffee industry,” he says. You can try Shark Mountain cold brew at Studio IX or at the iLab at Darden.

Shenandoah Joe’s Brain Freeze is also a cold-brew iced coffee. Owner Dave Fafara says his shops use a blend of coffees created specifically for iced coffee. Their 16-hour, triple-strained cold brew is popular: Fafara estimates that, during the summer, Shenandoah Joe moves between 100 and 125 gallons in Charlottesville each week. And JM Stock Provisions also sells cold brew—you can take home a growler of it—which they brew in-house.

Japanese style

Over at Milli Coffee Roasters on the corner of Preston Avenue and McIntire Road, Leichtentritt uses the Japanese-style iced coffee method. The resulting brew is “a little more well-balanced,” he says. “One of the big selling points of cold-brew coffee is that people say it’s very low-acid.” But, to him, “that little bit of acid is what helps make a good, balanced cup of coffee.”

Like cold brew, the Japanese-style method begins with finely ground coffee and a filter, but this method uses hot water. “It’s essentially like brewing really strong coffee” that is immediately poured—and thus cooled and diluted—over ice, Leichtentritt says. The cooled coffee is then stored in a carafe and poured over ice once again upon serving.

Cooling the coffee right away is the key. High temperatures bring out a coffee’s flavor, but the longer a brew is exposed to air as it cools, the more those flavor-packed compounds break down. Cooling the coffee quickly, with ice, helps trap and preserve those compounds.

Other shops around town, including Atlas Coffee and Mudhouse, make their iced coffee using a similar process. It’s the easiest way to make a lot of iced coffee quickly, says one Mudhouse barista.

Nitro

Nitro coffee, one of the latest coffee trends, is more like a craft beer than a brewed coffee, says Snowing in Space Coffee Co. co-owner Paul Dierkes. Nitro isn’t served on ice, but it is cold brewed and served cold from a keg. It tastes great black, but if cream and sugar is your thing, pour ’em in.

To brew nitro, Snowing in Space cold brews coffee on a large scale, kegs it, then pumps nitrogen gas into the keg at a high pressure for a long time to essentially agitate the brew. It’s served directly from the keg’s tap. Dierkes likens the resulting brew to a Guinness (a nitrogenated beer); it’s smooth, thick and creamy, with a foamy head.

Snowing in Space sources its beans from Shenandoah Joe and offers three single-origin brews, including the straightforward, nutty Brazilian Gimme-Dat and the unusual blueberry Lil Blue, and plans on introducing more varieties, including a cocoa mole flavor, soon. “The goal is experimentation,” Dierkes says while admitting he’s not a coffee connoisseur. “Let’s get experimental with styles and flavors and get interesting coffees to people.”

You can try Snowing in Space’s nitro coffee at Paradox Pastry, Keevil & Keevil Grocery and Champion Brewery. But it isn’t the only nitro in town—Shenandoah Joe and Mudhouse offer it as well.

Categories
Living

Local cheesemongers take home wins at national invitational

Charlottesville may be known for its wine, weddings and incomparable admiration of Thomas Jefferson, but perhaps all this time we’ve been missing the city’s real gem: cheese.

This past week, two C’villians, Nadjeeb Chouaf of Flora Artisanal Cheese at Timbercreek Market and Sara Adduci at Feast!, took home first and third place respectively at the Cheesemonger Invitational, held in Long Island, New York.

“It really speaks volumes to how big food is in Charlottesville,” Adduci says. “Out of probably 50 competitors, two of the top three are from this tiny town.”

Sara Adduci at Feast! Photo by Tom McGovern
Sara Adduci at Feast! Photo by Tom McGovern

The competition, which includes events such as a blind aroma testing, cutting the exact weight of cheese by eye, speed-wrapping cheese and creating 150 perfect bites ahead of time, culminates in a final stage performance for the six finalists.

“Honestly, my first thought was ‘finally!’” says Chouaf on winning after his fourth trip to the invitational. “I like to tell people every competition has about six to 10 people who have a chance to win, and it’s just about who shows up that day. I was lucky enough to show up that day.”

Chouaf credits Ian Redshaw of Lampo for helping him create the bite of a crispy lamb mortadella cornet, stuffed with kunik, drizzled with an emulsion of pickled garlic scapes and spruce tips and topped with a pomegranate seed that helped him win the competition.

Related links: Learn what these cheesemongers’ favorites are

Go behind the counter with Sara Adduci

He compares cheese culture to the way people used to approach wine. He says customers would stay away from what they didn’t know because they felt they didn’t have the knowledge to talk about it. This is why cheesemongers, he says, are so important.

“We’re there [in the shop] to be educators and to tell the story of the cheese,” he says. “We want to help match the perfect cheese to each customer and start a conversation, to start a relationship.”

Adduci couldn’t agree more. “We want to guide you to the cheese you’ll love, that will impress your mother-in-law or your friend Joe down the way who just wants a simple cheddar. We want to help you step out of your cheese box.”

Turkish delight

Sultan Kebab has been trying to leave its location on the corner of Route 29 and Rio Road since last year, and the Route 29 construction was the final push, says co-owner Deniz Dikmen. At last, the only Turkish restaurant in Charlottesville has found its new home, a space roughly three times the size of its original location, in the Treehouse, on the corner of Garrett and Second streets.

The restaurant, which opened in 2012, continues to serve its signature Turkish dishes but with roughly 25 percent more menu items, including Turkish-style lamb chops and a larger vegetarian and vegan menu.

Tasty tidbits

Sweet summertime…It’s finally July and the fruit’s all here. The Pie Chest is transitioning to its summer menu with lots of blackberries, cherries and peaches from the Local Food Hub. Better with age…The “sugaristas” at Paradox Pastry celebrated its fourth birthday June 12, by posting a photo on Facebook of all the cookbooks that served as inspiration before the cafe opened. Last-place winner…Despite coming in dead last behind Williamsburg, Virginia Beach and Harrisonburg in a Twitter poll about where Sugar Shack Donuts’ next location should be, the franchise will be making its way to Charlottesville. The company says, “It’s a definite without a definite timeline.”