With Election Day less than a month away, political tension and stress abound both locally and nationally. Polarization is definitely a contributing factor to the anxiety, but two experts with Charlottesville ties say we may not be as divided as we think.
Now a faculty member at the University of California Santa Barbara, Tania Israel credits growing up in Charlottesville for shaping her work to bridge the political divide.
“I got into this work in Charlottesville,” she says. After organizing a discussion of pro-choice and pro-life locals in the ’90s, Israel was inspired to continue exploring ideological divides. “It didn’t change anything about how I felt about reproductive rights, but it changed so much about how I felt about people who disagreed with me.”
Rather than taking the political science approach, Israel’s examination of polarization draws on her expertise as a doctor of counseling psychology. Her last two books, Beyond Your Bubble and Facing the Fracture (published this August), have focused on understanding and approaching political polarization.
In her work, Israel has found that “we are not nearly as divided as we think we are, our views are not as far apart as we imagine them to be,” but affective polarization remains a critical issue for American democracy and interpersonal relationships.
Diversity of opinion is an important element in maintaining a healthy democracy, but increasing affective polarization—a positive association with one’s own political party and negative feelings toward the opposing party—diminishes the ability for productive dialogue and solution-making.
In a 2022 study, the PEW Research Center found “increasingly, Republicans and Democrats view not just the opposing party but also the people in that party in a negative light. Growing shares in each party now describe those in the other party as more closed-minded, dishonest, immoral and unintelligent than other Americans.” Further, the amount of respondents holding a negative opinion of both major parties has sharply risen, sitting at 27 percent at the time of the survey.
Miles Coleman, an associate editor for Sabato’s Crystal Ball at the University of Virginia Center for Politics, has also noted an increase in both partisan and affective polarization.
“There used to be … more people willing to entertain either side, give their votes to either side. That is not as much a thing anymore,” he says. “Coalitions are more firm now, there are fewer moderate to conservative Democrats or liberal Republicans, so you tend to have more people being … locked into either side.”
Split-ticket, swing, and undecided voters still exist, but misunderstandings around these voters and their positionality is rampant, according to Coleman.
“You do have some voters in the middle who are still willing to vote for either side, but that segment, I feel, is increasingly a smaller and smaller segment of the electorate,” he says. Rather than a moderate portion of the constituency evenly positioned between Democratic and Republican political platforms, numerous swing voters have varying policy positions that contrastingly align with either party.
Conversely, the key undecided group to watch this election cycle is the “double haters,” says Coleman. “These are voters who have unfavorable views of both Harris and Trump. … Those voters who maybe don’t like the high prices, the inflation that we see under Biden, but might not want to go back to the days of Donald Trump.”
Coleman attributes some of the current political climate to media ecosystems. “I blame a lot of this on asocial social media,” he says. “It’s increasingly easy for one side to get kind of their own media ecosystem, their own facts. Both sides, really, to some extent, aren’t even on the same page.”
In her work to bridge this political chasm, Israel has also argued that media and tribal politics have exaggerated and exacerbated polarization.
By design, media are created to attract and maintain engagement, frequently employing tactics to amp up consumer emotions to increase and keep interest. Social media in particular relies and thrives on algorithms, which feed users curated content based on prior activity. Consumers receive and interact with content that incites either strong positive or negative feelings, resulting in ideological “bubbles” of media echoing existing beliefs and combative presentations of opposing viewpoints.
“It’s really hard for us to even think about or want to approach people who have different views, if we have skewed perceptions about who they are,” Israel says. “Study after study for decades has shown that we exaggerate the other side’s views, thinking that they are more extreme than they are, thinking that they are hostile.”
For many Americans, having a political conversation with family and friends across the aisle can be a daunting inevitability, but there are ways to have a civil and meaningful dialogue, according to Israel.
“One of the main reasons people tell me they’re interested in having a conversation with someone who is on the other side of the political divide is because they have somebody who they’re close to, a family member or a friend who they want to stay connected with or repair a relationship with, but it’s really challenging because of the different views,” she says. “Approach with the intention to create a warm and caring connection, where your goal is to understand the other person.”
Through her work, Israel has found listening and trying to understand someone’s perspective to be a key step in holding a productive conversation.
“We think that what we should do is lay out all of the facts and figures and arguments to show the other person that we are right and that they are wrong. It turns out people don’t respond very well to that,” she says. “If we’re listening with the intention to understand, rather than the intention to respond … if we can share our stories … how we came to care about an issue, or if there was somebody or something that shifted our view about it, that’s a much more effective way to share our perspective.”
After a tumultuous budget cycle that led to the ouster of former speaker Kevin McCarthy last year, Congress is diving back into budget negotiations for Fiscal Year 2025. Draft bills passed by the U.S. Senate Appropriations Committee include more than $3 million in appropriations for local projects supporting Charlottesville and Albemarle County efforts around affordable housing, infrastructure, and youth engagement.
The largest local appropriation included in the draft legislation would support Charlottesville City Council’s work to convert a “defunct commercial building” at 501 Cherry Ave. into mixed-use affordable housing. The $1.25 million in funding falls short of the original $2.4 million requested by Virginia Sens. Tim Kaine and Mark Warner.
The redevelopment—located at the site of the former IGA grocery store—will reportedly include 71 apartments for “low- and moderate-income seniors, people with disabilities, and families,” according to language in the draft bills. Community members are invited to attend a meeting at the Jefferson School African Heritage Center auditorium on August 24 from noon to 2pm covering community input on the project and local history.
“The construction of 71 affordable apartments … will help provide workforce housing for people in Charlottesville and be a significant investment toward the goal of ensuring everyone can still afford to live in Charlottesville as our economy continues to grow,” said Charlottesville City Councilor Michael Payne in a comment via email.
Further funds have been allocated toward local affordable housing efforts, with Habitat for Humanity of Greater Charlottesville afforded $1.074 million in the draft legislation. If included in the final congressional FY25 budget, the funds will support Habitat’s construction of 11 affordable units in the Southwood community.
“This funding helps Habitat honor the nondisplacement commitment we made to the original residents … by ensuring that we are able to construct the variety of home ownership and rental options necessary to meet the needs of every family who wishes to remain in Southwood,” said Habitat Communications and Annual Giving Manager Angela Guzman via email. “We sincerely appreciate this vote of confidence in Habitat for Humanity of Greater Charlottesville’s innovative, resident-led approach to tackling the affordable housing crisis in our community.”
The draft appropriations also provide Rivanna Water & Sewer Authority with $880,000 for vital equipment improvements. “If the funding is eventually approved, we will be using it to replace the existing powder-activated carbon system at the South Rivanna Water Treatment Plant with a new, more modern slurry feed system,” said RWSA Director of Administration and Communications Betsy Nemeth via email.
The congressional funds allow RWSA to lower costs for ratepayers, according to Nemeth, while maintaining access to clean drinking water.
Other notable local appropriations in the draft spending bills include $200,000 for ReadyKids, Inc. and $61,000 for the Boys & Girls Club of Central Virginia. Both programs aim to support local youth, with draft funds slated to support mental health counseling and out-of-school programming in Charlottesville and Albemarle.
“For every child that receives trauma counseling at ReadyKids, there are two children waiting for services,” said Eileen Barber, ReadyKids’ lead communications specialist, via email. “To ensure our counseling programs are sustained, we’re pursuing new opportunities, including earmarks, to bolster these essential services.”
Funding for the Boys & Girls Club will help with “transportation … so youth can access out-of-school-time programs and field trips after school and during the summer,” according to CEO Kate Lambert. “The project presents an opportunity to alleviate the current and persisting transportation issues and give youth access to a safe, inclusive, and productive environment during times when they are most vulnerable.”
While the draft legislation is promising, the funds are by no means guaranteed. Representatives have until September 30 to either adopt a budget or pass a short-term bill to prevent a government shutdown.
Bipartisan support within the Senate Appropriations Committee is a positive indicator for the budget legislation, but the bills must pass by the Senate at large and the Republican-controlled House of Representatives. In a joint statement announcing more than $125 million in funding allocations for various Virginia projects and organizations, Sens. Kaine and Warner celebrated the passage of the draft legislation and acknowledged the work still to come.
“We’re thrilled to see the Senate move forward on government funding legislation that includes essential funding to support our servicemembers and military families, implement our seismic investments in infrastructure and manufacturing, promote public safety, invest in affordable housing, curb fentanyl trafficking, improve customer service at the IRS, and much more,” said the Virginia senators. “We are looking forward to advocating for these priorities and working with the House of Representatives to provide robust funding bills that address the needs of Virginia and the country.”
Since August 11 and 12, 2017, Charlottesville has become a national political talking point. With the seven-year anniversary of A12 just around the corner, discussion of Charlottesville continues to be deployed by both national media and political campaigns, especially in the 2024 presidential election.
“We are living through a battle for the soul of this nation,” wrote President Joe Biden in an op ed for The Atlantic on August 27, 2017. This statement would go on to define Biden’s 2020 presidential campaign, which centered on defending democracy by defeating then-President Donald Trump’s bid for reelection.
“Aside from January 6, Charlottesville 2017 may be the most concrete image the Democrats have in illustrating the idea of ‘threats to democracy,’” said Sabato’s Crystal Ball Associate Editor Miles Coleman in a comment via email.
During the June 27, 2024, presidential debate, Biden once again mentioned Charlottesville as his impetus for running and condemned comments made by Trump after A12.
While Trump disputed media interpretations of the comment, he did say there were “very fine people on both sides” but went on to clarify he condemned neo-Nazis and white nationalists “totally” during the infamous August 15, 2017, press conference. He drew comparisons between right-wing extremists and counterprotesters and has more recently called the events of A12 a “peanut” in comparison to “anti-Israel protests” in April.
Biden has since dropped his bid for reelection, but upholding democracy continues to be a central theme for Democratic presidential nominee Kamala Harris.
The vice president has not directly discussed the events of A12 during her current campaign, but she has emphasized the importance of opposing anti-democratic policies like those proposed in Project 2025—a more than 900-page-long conservative agenda that includes policy proposals that massively increase the powers of the presidency and reduce checks and balances. (Trump has said he does not support Project 2025, but a significant number of officials from his former administration was involved in the creation of the policy plan.)
“At this moment, we face a choice between two visions for our nation: one focused on the future and the other on the past,” shared Harris on X/Twitter on August 2. “With your support, I am fighting for our nation’s future.”
Beyond Harris, the National Democratic Party has made the protection of democracy a major part of its platform and will likely continue to use “Charlottesville” as a shorthand for A12 in the coming months.
“As long as the Republican Party is dominated by Trumpism—which seems likely to be the case until the man literally drops dead, and probably afterwards too—pro-Democratic groups will probably suggest that Trump’s sympathy, or at least his indifference, towards the white supremacists is evidence of a growing illiberal trend within the GOP,” said Coleman.
On the Republican side, discussion of Charlottesville has focused on assertions that Trump’s “both sides” comment was not accurately reported and that left-leaning media have intentionally misrepresented the former president and his allies. A recent op ed shared in The Washington Times highlights how right-leaning media use Charlottesville as an example of media manipulation.a
“Newly minted vice presidential nominee J.D. Vance just had his Charlottesville moment and again the public is getting played,” said Newsmax host Tom Basile in the August 3 article. “We must appreciate [that] those telling us marriage and family don’t really matter are the same ones who told us Donald Trump is Hitler, President Biden was fit to serve, Ms. Harris had nothing to do with the open border, having boys in girls’ locker rooms is just fine, and J.D. Vance is weird.”
In an unprecedented move, President Joe Biden announced on July 21 that he is ending his bid for reelection. The president has endorsed his former running mate and current Vice President Kamala Harris for the nomination, but much is still up in the air ahead of the Democratic National Convention next month.
Since entering the Senate more than 50 years ago, Biden’s political and personal careers have been defined by his perseverance.
“I thought that his mentality was, ‘Okay. I could get through this just like I got through everything else in the last 50 years,’” says Miles Coleman, associate editor of Sabato’s Crystal Ball at the University of Virginia. “He was obviously talked out of that.”
While doubts about Biden’s candidacy have plagued the entirety of his 2024 bid for reelection, it was the June 27 debate against Donald Trump that likely shifted the Democratic Party’s calculations, according to Coleman.
“You could very plausibly argue that that is the most consequential presidential debate in our history,” he says. “The coalition of voters he had, I would argue, wasn’t as much of a pro-Biden coalition as it was anti-Trump. I think that was part of it. He was thinking, ‘Okay, well, am I the one who can best beat Trump?’ … I think one of the big favors he did was right off the bat he endorsed Harris.”
A recent article from Sabato’s Crystal Ball—published on July 18, three days before Biden’s announcement—details the president’s declining polling numbers and increasingly “grim electoral future for Democrats.”
In the article, Coleman and Crystal Ball managing editor Kyle Kondik assert that increasingly shaky polling around Biden, especially in crucial swing states Minnesota, Wisconsin, Michigan, Pennsylvania, Georgia, Nevada, and Arizona, makes the gamble of switching to Harris more attractive.
“Harris, to me, is a little untested in terms of being on the national stage and having to actually win votes,” says Coleman. “I’m really not sure if she is going to play in the Midwest, which, in my mind, that’s probably going to be the region that’s going to decide the election.”
Existing polling on Harris shows the vice president slightly outperforming Biden with Democratic core groups, specifically women and minorities. Her numbers are slightly lower with men, but the aforementioned core groups have the real potential to make or break Democrats’ bid for the presidency, according to Coleman.
While another member of the party could mount a rapid campaign against her for the position, the vast majority of the Democratic establishment has quickly gotten behind Harris.
A number of state and local Charlottesville Democrats have expressed their support for Harris and respect for Biden, including Sen. Tim Kaine, Sen. Mark Warner, Rep. Abigail Spanberger, state Sen. Creigh Deeds, and Del. Amy Laufer.
“As I have been saying for weeks, President Biden is a patriotic American who has always put the needs of our country ahead of himself. … His decision today reflects the same patriotism that George Washington and Teddy Roosevelt demonstrated when they selflessly put their country above their own political ambitions,” shared Kaine in an official statement shortly after Biden’s announcement. “I’m looking forward to working with my friend Kamala Harris and a great ticket mate to keep Virginia blue so that we can continue to build on our progress.”
With Harris now the presumptive Democratic nominee for president, the question of her running mate remains. At press time, a formal selection for the Vice President spot on the ticket has not been made, but a few names and trends have emerged.
“Something that we talk about often when it comes to picking the vice president is the idea of balance,” says Coleman. “At this point, I think it would be a big shock if [Harris] doesn’t end up picking another white male to replace Biden.”
Among the most likely contenders for the job are North Carolina Gov. Roy Cooper, Kentucky Gov. Andy Beshear, Pennsylvania Gov. Josh Shapiro, and Arizona Sen. Mark Kelly. All four are white men with good electoral track records in politically purple states.
Cooper has quickly emerged as a potential frontrunner for the VP pick, having won twice in a state that went for Trump in 2016 and 2020. The governor is also at the end of his eligibility, presently serving his second consecutive term in office, which removes pressure to keep him in his current role to oppose state-level Republican efforts.
Moving to Kentucky, Beshear stands out as a younger contender for the running mate position. The 46-year-old won his bid for reelection to the governorship last year, winning 52.5 percent of the vote against Republican challenger Daniel Cameron.
Beshear also has local ties, having earned his law degree from UVA in 2003.
In Pennsylvania, Shapiro recently came into the national spotlight in the wake of the failed assassination attempt on Donald Trump at an outdoor rally. “He won some bipartisan praise about how he handled the assassination attempt on Trump last week, at least how he set the tone for the aftermath of the assassination attempt,” says Coleman.
Republicans and Democrats praised Shapiro for his quick response, intentional and prompt release of information, conversations with state representatives, and call to the family of Corey Comperatore in the aftermath of the assassination attempt. Comperatore was killed in the shooting, sitting in the section immediately behind Trump.
Cooper, Beshear, and Shapiro have all served as state attorney general at some point in their careers, something the three share with Harris. Coleman highlighted that Democrats could potentially use a ticket with two former attorneys general on it to push back against Republican law and order appeals.
Kelly is also a potential contender for the VP spot but a less likely pick compared to the aforementioned governors. While he could help turn out voters given his popularity in his home state, Kelly is also only in his first term as a senator.
Looking more locally, Coleman says it’s unlikely either Virginia senator will be named as Harris’ running mate. “The biggest strike against Kaine (or Warner) is that Youngkin would appoint a replacement,” he says. “A Virginia pick is just a lot less attractive to Democrats this time around compared to 2016.”
Regardless of who ends up as Harris’ running mate, Coleman speculates that the election is still going to be close. “To me at least, in terms of the electoral map, the Democrats are going to have to win those three midwestern states (Minnesota, Michigan, Wisconsin).”
Though switching to Harris might be a gamble this late in the election cycle, the move and its timing have several potential upsides for Democrats.
“For much of this year, the Trump campaign had been preparing to run against Biden, and now that’s kind of shuffled up,” says Coleman. “Had Biden announced this time last year that he wasn’t running, then this whole last year the Republicans would have turned their fire on Harris. I’m sure they are going to still very much be going after her now, but they only have four months.”
“One of the biggest criticisms of Biden, not just from Republicans, but from Democrats as well, is his age,” says Coleman. “Now the oldest person to ever run in a presidential general election is going to be Donald Trump because he’s older right now than Biden was in 2020.”
Trump’s recently announced running mate J.D. Vance was also selected with a Biden ticket in mind. Rather than choosing a more moderate VP candidate or someone with different potential selling points, Trump “doubled down and went for Vance.”
Looking ahead, the next month will be especially crucial for Democrats. A divided Democratic Party come August would spell disaster, says Coleman, but that seems increasingly unlikely. “At least theoretically, [Harris’] biggest contenders for the nomination would have been people like Gavin Newsom and Gretchen Whitmer; they’ve kind of ruled that out,” he says.
“In terms of getting names on ballots … the point of no [return] is going to be more like late August, early September,” says Coleman. “That’s when the first few states start to print their ballots. There are some states, like Virginia, that give people 40 plus days to go vote early.”
Early voting for the November general election starts on September 20, 2024.
Beyond the literal heat wave sweeping the United States, a swath of hot-button Supreme Court decisions has sent an already tumultuous political landscape into overdrive. To bring this national news to the local level, here are some of the Charlottesville-area implications of recent SCOTUS rulings on abortion access, federal regulations, homelessness, and presidential immunity:
Food and Drug Administration v. Alliance for Hippocratic Medicine
On June 13, the Supreme Court ruled that access to the abortion medication mifepristone will remain unchanged. While the decision upholds current access to the prescription used in a majority of medication abortions in the United States, it does not offer any significant future protection against other efforts by anti-abortion groups to get mifepristone off the market.
Locally, Whole Woman’s Health Alliance and Amy Hagstrom Miller have been working to extend protections surrounding abortion access in Virginia and nationwide. For more information about WWHA and mifepristone access, read last week’s story, “Choice care.”
Loper Bright Enterprises v. Raimondo
More than four decades of precedent were overturned by SCOTUS, with the potential to majorly restrict the regulatory powers of federal agencies.
In the June 28 decision, the Court held that “The Administrative Procedure Act requires courts to exercise their independent judgment in deciding whether an agency has acted within its statutory authority, and courts may not defer to an agency interpretation of the law simply because a statute is ambiguous; Chevron is overruled.”
Since SCOTUS’ ruling in Chevron U.S.A. Inc. v. Natural Resources Defense Council, Inc. in 1984, the decision has been cited countless times to uphold the powers of federal agencies to create regulations around ambiguities in legislation. Specifically, Chevron has been a key case for upholding and enforcing regulations created by the Environmental Protection Agency.
With its leafy, mountainous landscape and abundant waterways, the Charlottesville area majorly benefits from EPA regulations and programs. The overturn of Chevron doesn’t undo those regulations, but it may enable future attempts at deregulation.
Based in Charlottesville, the Southern Environmental Law Center has expressed concern about the potential impacts of overturning Chevron. In a statement released promptly after the decision, SELC Litigation Director Kym Meyer said the “ruling sidelines the role of agency expertise, and instead shifts power to judges who do not have the expertise of agency staff who live and breathe the science, financial principles, and safety concerns that federal agencies specialize in.”
City of Grants Pass v. Jackson
Also on June 28, the Supreme Court made a major ruling on laws primarily pertaining to the unhoused. “The enforcement of generally applicable laws regulating camping on public property does not constitute ‘cruel and unusual punishment’ prohibited by the Eighth Amendment,” held the Court.
The aforementioned laws prohibit the use of blankets, pillows, or boxes for shelter while sleeping within city limits.
With this decision, SCOTUS has upended national understandings of protections for the unhoused. In a presentation to Charlottesville City Council on June 17, several key players in the local housing scene and involved in the continuum of care for local unhoused people indicated that there is a continued and growing need for resources and shelter.
No local legislators have indicated support for laws similar to the ordinances passed by Grants Pass, but the SCOTUS decision may lay the groundwork for potential challenges to Charlottesville protections for the unhoused.
Last year, the lack of a year-round, low-barrier shelter was a key element in City Manager Sam Sanders’ decision to lift the curfew at Market Street Park amid allegations of police misconduct against unhoused people.
“I think we as a community at large know that we should prioritize individuals experiencing homelessness and do everything we can to reduce the impacts of that and how that plays out,” Sanders told C-VILLE in an interview last October. “The challenge of it is that we’re not all on the same page, we’re not all more or less willing to adapt to one agenda so that we can really accomplish what we probably could accomplish.”
Trump v. United States
Amid a series of legal difficulties for Donald Trump, the former president received a key victory that drastically changes the limits of presidential power.
“Under our constitutional structure of separated powers, the nature of Presidential power entitles a former President to absolute immunity from criminal prosecution for actions within his conclusive and preclusive constitutional authority,” held the Court on July 1. “And he is entitled to at least presumptive immunity from prosecution for all his official acts. There is no immunity for unofficial acts.”
The decision extends massive powers to the president, with the limits on the definition of “official acts” up for interpretation.
Charlottesville is not directly mentioned in the decision, but the city has been a topic of frequent discussion in the presidential race between President Joe Biden and Trump. Local legal and political experts have also weighed in on the ruling.
“If not a deathblow [for American democracy] then a very damaging blow,” said University of Virginia Center for Politics Director Larry Sabato about the SCOTUS decision in an interview on CNN. “They [Trump allies] talk openly about a post-Constitutional presidency.”
As the Republican primary in Virginia’s 5th district reaches a conclusion on June 18, a poll released by the Virginia Faith & Freedom Coalition shows Virginia Senator John McGuire (R-Goochland) with a 10 percent lead over his opponent, incumbent Rep. Bob Good (R-VA).
Despite Good’s position as the head of the ultra-conservative House Freedom Caucus and his professed loyalty to the GOP shot-caller, former President and recently convicted felon Donald Trump, his endorsement of presidential candidate and Florida Governor Ron DeSantis in early May seems to have been what soured the Trump loyalists against his campaign. McGuire received the former president’s seal of approval on May 28, quickly capitalizing on Trump’s popularity in the deeply red 5th district as the former president’s account on his Truth Social platform accused Good of being “BAD for Virginia” and saying he had “turned his back on our incredible movement.”
A little over 48 hours after this endorsement of his opponent, Good’s problems appeared to only get worse, as Trump’s lawyers sent the Congressman a cease-and-desist letter over campaign signage featuring both Good’s and Trump’s names, accusing Good of being “a fraud.”
“It has come to our attention that your campaign is producing yard signs purporting to indicate President Trump’s endorsement of your candidacy,” the letter from attorney David Warrington read. “You know that is false. In fact, President Trump has endorsed your opponent, John McGuire.”
Many residents of the 5th district will likely know that the signs in question predate the endorsement of McGuire and are reportedly from the 2022 campaign, in which Bob Good had the endorsement of the former president; nevertheless, there are unconfirmed reports that the signs bearing both names are still being distributed at campaign events in the area.
As the primary entered its final weeks, it appeared to be smooth sailing for McGuire, who has run in successive elections in recent years at both the federal and state levels. Then, on June 6, an open letter was released from the 5th District Republican Committee to Trump bearing the signatures of prominent local Republicans, urging the former president to reconsider his endorsement.
“[McGuire] has a history of lying to the voters and only representing his own ambitions rather than the needs of his constituents. In 2023, he repeatedly told voters that he would not run against Congressman Bob Good only to file to run for Congress less than 2 weeks after he was elected to the Virginia Senate and before he was even sworn into office,” the letter read.
McGuire was elected first in 2017, running a successful campaign for the 56th district of the House of Delegates against Democrat Melissa Dart. Then, in 2019, he ran for reelection successfully against Democrat Juanita Jo Matkins and again in 2021. In 2020 and 2022, he launched unsuccessful bids for U.S. Congress in the 7th district, losing to Nick Freitas and Yesli Vega, respectively, both of whom would go on to lose the general election to Rep. Abigail Spanberger. In 2023, he ran for State Senate unopposed in District 10, and while his promises of not running against Good are unconfirmed, he did announce one week after winning his seat—and prior to taking his oath of office—that he was running for the 5th District of Virginia in the United States Congress.
McGuire, a veteran and owner of a personal training company called Seal Team Physical Training, wouldn’t be the first primary challenger to make headlines by upsetting a powerful congressional Republican. In 2014, House Majority Leader Eric Cantor was upset by Republican and Randolph-Macon Professor Dave Brat. That election made national headlines and was described by the LA Times as “one of the greatest political upsets in modern times,” with Cantor out-spending Brat 40-to-1.
According to VPAP, as of March 31, Good had raised $855,792 to McGuire’s $496,447. Their expenditure data was not yet available at press time, but independent expenditures—money that third party groups had spent to run ads for or against one of the candidates—totaled to almost $8.5 million. Pro-McGuire and anti-Good ads totaled to just over $5 million, and pro-Good/anti-McGuire ads accounted for the other $3.5.
Andre Henline, a Louisa County business owner and long-time Republican, said that he was “team McGuire.” When asked if he could articulate why, he said that it was a combination of McGuire’s personal touch and Good’s incessant attack ads.
“I’ve met [McGuire] a handful of times in Mineral,” he said. “[Good’s] campaign is bugging the shit out of me. His campaign smearing [the opponent] really turns me off.”
Neither candidate is without controversy. McGuire’s presence at the January 6 riot at the capitol—though he says he never entered the capitol building—has been a frequent point of contention for his detractors. Good, however, is a proud member of what is informally called the “Sedition Caucus,” a disparaging nickname for the members of the house and senate who voted not to certify the election of Joe Biden. Former Capitol Police Officer Michael Fanone recently said publicly that both Good and McGuire should be barred from holding public office because of their support of the former president’s actions in 2020.
The winner of the Republican primary will face off against one of the three Democrats—Paul Riley, Gary Terry, and Gloria Tinsley Witt—running in the Democratic primary, which also ends June 18.
Neither Republican candidate returned repeated messages seeking comment in time for publication.
Georgia Congresswoman Marjorie Taylor Greene, widely labeled as a Donald Trump fangirl who approaches topics like alleged space lasers and fringe internet theories with bizarre confidence, made an appearance at the Albemarle County Office Building on Wednesday, June 5.
She and a posse of supporters pulled up in a bus with a large portrait of Trump on its side. They had a message for the people of Charlottesville. The only problem? No one could hear it over the hordes of protestors.
“Make Authoritarianism Go Away,” “Try being nice, Margie,” and “Y’all means all” drowned out the congresswoman’s megaphone speech.
Greene is allegedly on the campaign trail for John McGuire, the candidate challenging Congressman Bob Good for the 5th District representative seat in the upcoming GOP primary. She publicly called Good a “backstabbing traitor” for endorsing Ron DeSantis for president rather than Trump.
Three minutes passed from the time Greene entered and exited the rally, marketed as an opportunity to “stand up for MAGA” and vote early. The crowd cheered as Greene and her train of Trump devotees got back on their red, white, and blue bus and exited the “belly of the beast,” as McGuire later dubbed it on Facebook.
“We can’t afford backstabbers when the USA is at stake,” he wrote. “Trump needs loyal fighters by his side. Thank you to MTG and to my bad ass supporters for standing up to that mob.”
‘Hoos on first
The UVA Cavaliers baseball team is headed back to the Men’s College World Series for the third time in four seasons and their seventh overall appearance in program history. Facing Kansas State in the first ever meeting between the two teams, the No. 12 Hoos beat the Wildcats 7-4 on Friday, June 7, and 10-4 Saturday, June 8, to sweep the best-of-three series in front of two sold-out crowds at Disharoon Park.
Clutch hitting was the story of the series, with 15 of the 17 runs UVA scored in the Super Regional coming with two outs. After leading just 5-4 in the bottom of the eighth inning of Game 2, the Cavalier bats came up big in the top of the ninth, driving in five more runs before shutting the door on K-State with a 1-2-3 out bottom of the ninth. The Wahoos now head to Omaha, Nebraska, where they will try to win their second MCWS, having won it all in 2015. As of press time, the match-ups for the first round series have yet to be determined.
School’s out
Charlottesville City and Albemarle County Public Schools are officially out for the summer. Final exercises began May 31 with Western Albemarle’s ceremony, and finished with Charlottesville High School’s on June 6, putting a cap on graduation season. Rising K-12 students wrapped up classes on Friday, June 7. Congratulations to the class(es) of 2024!
Inside addition
In other education news, construction crews have started work on the interior of the new Charlottesville Middle School building. To commemorate the milestone, on June 7, Buford Middle School students and staff signed a steel beam set to become part of the new gymnasium. The four-story academic building is on track to open before the start of the 2025-2026 school year, though only seventh and eighth grade students will move to the new facility at that time.
Fatal fire investigation
The Albemarle County Fire Marshal’s Office is investigating a fatal residential fire that occurred over the weekend. Albemarle County Fire Rescue responded to a reported residential fire in the 6000 block of Monacan Trail Road at approximately 5:10pm on June 8. One person was home at the time of the fire and died as a result of their injuries. At press time, the identity of the deceased has not been released, and the cause of the fire does not appear suspicious.
You stare at the names on the ballot, none of which you recognize, and appeal to a friend: “Just tell me who to vote for.”
If you’ve ever felt uninformed in local elections, you’re not alone. One could point to any number of theories for this lack of information: social media distractions, internet misinformation (and disinformation), breakdowns of trust in democratic institutions. In 2024, election information is scattered, disorganized, and sometimes downright toxic. Compared to venture-backed technology on your smartphone, election information is inaccessible and uninteresting. But the same technology that monetizes our collected attention could instead be used to build civic attention—a collective focus on our rights and duties as citizens.
Rapid advancements in information technologies have changed the media and how we access information. Though it began as potential for a better information-sharing medium, the internet has devolved into a clickbaity, sharing-obsessed, often toxic attention economy. Under the guise of saving the world, the biggest tech companies design apps to capture attention, harvest data, and sell advertising.
“There is a tech gap that has been growing over the past 20 years,” says Jonathan Kropko, a UVA data science professor who leads Code for Charlottesville. “The gap between what a well-financed large organization can do with technology and what a cash-strapped, small organization can do with technology. Right now that gap is bigger than ever.”
While the tech gap grows, there are glimmers of hope. Nonprofit civic tech organizations like Code for America aim to “transform government systems.” Since the organization’s inception in 2009, civic technology has changed government services for the better—how veterans access their benefits, how criminal records are processed, and how we do our taxes. Take, for example, the U.S. Digital Service. Established in 2014, the technology unit (housed in the Executive Office of the President), focuses on improving federal websites, making them simpler and more accessible.
When it comes to election information, however, the government is not going to solve the problem—and both sides know it. Three retiring members of Congress who spoke to the New York Times in late April—Larry Bucshon (R—Ind.), Anna Eshoo (D–Calif.), and Doug Lamborn (R–Colo.)—all responded similarly when asked about our broken government: The American people need to fix it. The subtext? Government can’t/won’t.
If the government won’t fix our politics, civic tech could help. It could make election information accessible, informative, and interesting. This space is ripe for disruption. Every year, millions of Americans search Google for election information. Ballot research is time- and labor-intensive and the current landscape is unnecessarily convoluted, putting an undue burden on American voters.
Election and civic information should be intuitive, engaging, and among the easiest things to find on the internet.
“Data is power in many ways,” says Kropko. “If you have the capacity to collect and organize and utilize massive amounts of data it gives you a lot of power. The only missing piece is the organizational one.”
Accessible information could transform elections, government, and civic engagement. Let’s give Americans the critical information they’re looking for and hand such power to a bipartisan, socially equitable, mission-driven organization whose interest is the public good. With appropriate strategy, funding, and state-of-the-art technology, we can rejuvenate our democracy.
If we don’t prioritize civic technology, it will continue to get drowned out by big tech and for-profit inertia.
Toshy Penton is a digital marketer with a passion for politics. His website, Local Candidates, aims to simplify civic engagement with accessible information on Virginia elections and government.
Former president Donald Trump weighed in on the heated primary between Rep. Bob Good and state Sen. John McGuire, formally endorsing McGuire in a Truth Social post on May 28.
“Bob Good is BAD FOR VIRGINIA, AND BAD FOR THE USA. He turned his back on our incredible movement, and was constantly attacking and fighting me until recently,” posted Trump. “John McGuire has my Complete and Total Endorsement!”
The race between Good and McGuire for the Republican primary nomination for Virginia’s fifth district kicked off in November 2023, shortly after McGuire was elected to the state Senate. While Good is the chair of the ultra-conservative House Freedom Caucus, McGuire and other Trump loyalists have slammed the representative for his previous endorsement of Ron DeSantis in the presidential primary and have accused Good of being a “RINO” (Republican In Name Only) and “never Trumper.”
Trump’s endorsement of McGuire has sent an already hotly contested primary into overdrive. Both candidates have received hundreds of thousands of dollars in campaign contributions, and more than $6 million in independent expenditures—either in support of or against the candidates—has been spent so far, according to the Virginia Public Access Project.
Early voting for the Republican and Democratic primaries in VA-5 is already underway and runs until June 15. For more information on local early voting hours and locations, visit your local registrar’s website.
Primary election day is June 18, with polls open from 6am to 7pm statewide.
Play ball
The University of Virginia has been selected as one of 16 teams to host a regional for the NCAA Division I Baseball Championship. Players from Mississippi State, St. John’s, and the University of Pennsylvania will join the Cavaliers at Ted Davenport Field at Disharoon Park for the Charlottesville regional, which runs from May 31 to June 3.
The Cavs will face Penn’s Quakers in the opening game at noon on May 31, with St. John’s and Mississippi playing ball later that night at 7pm. The teams will then go into a doubleheader on Saturday, June 1.
This year’s event marks the 11th time the Hoos have hosted NCAA Regionals and the 21st time UVA has competed in the playoffs.
“Certainly, you have to perform on the field, and your team each and every year has to earn that opportunity,” Head Coach Brian O’Connor told VirginiaSports.com. “But you also have to have a facility and a fan base to drive that, to put in a bid that’s competitive … Our fans come out for the games, even the games that we’re not playing in, and it’s just a great atmosphere for college baseball.”
Access denied
Community organizers are calling on the University of Virginia to drop its no trespass order against Mustafa Abdelhamid, who was one of 27 people arrested at the pro-Palestine encampment at UVA on May 4. The order has led to the rescinding of Abdelhamid’s externship at UVA Medical Center, and it has jeopardized the Piedmont Virginia Community College student’s anticipated graduation. The nursing student alleges he was in the area delivering an order for DoorDash and that he was not aware of the declaration of an unlawful assembly.
Missing teen
The Charlottesville Police Department is seeking information about Portillo Abreago, a missing child from Washington, D.C., most recently seen in the 500 block of Park Street on May 24. Abreago is 14 years old, 4’5,” with brown hair and eyes. Anyone with information can contact CPD at 910-3280.
Good food
The Blue Ridge Area Food Bank announced the results of its annual Stamp Out Hunger Food Drive on May 23, bringing in a whopping 90,967 pounds of food. The donations will reportedly produce 76,006 meals for local people experiencing food insecurity. “Together, we are making a difference and helping to ensure that no one in our community goes without healthy, nutritious food,” shared the group on Facebook.
It was warm for February, warm enough to make me worry about the Antarctic penguins and the bills I’ll get from Dominion Energy this summer, when I met with Jason Amatucci at the Virginia headquarters of the Robert F. Kennedy Jr. presidential campaign. Amatucci, a Charlottesville native, is the campaign’s Virginia field director, and when I emailed him to ask for an interview, he replied in seven minutes: “We can do it at HQ which is the old cville weekly office lol.”
If you’ve strolled the Downtown Mall recently, maybe you’ve peeked inside the cavernous brick-lined room where the Kennedy campaign has set up shop and which generally appears empty. But when I arrived that Thursday evening, Amatucci was visible through the windows, sitting in an armchair next to a plush couch on a small area rug—a little DIY talk show set—and when I entered, I walked directly underneath the C-VILLE sign, still mounted on the building’s façade like an effigy.
The Robert F. Kennedy Jr. origin story goes like this: Born an American blue blood, he transcended a chaotic upbringing that included the assassination of his uncle, President John F. Kennedy, when he was 9, the assassination of his father, Senator Robert F. Kennedy, when he was 14, multiple expulsions from various boarding schools, a cannabis possession charge, a heroin possession charge, an undergraduate degree from Harvard, and a law degree from the University of Virginia before making a name for himself as an environmental litigator who sued prominent corporate polluters (Monsanto, DuPont) and won.
Over the decades, however, Kennedy’s focus has drifted from pollutants in our environment to so-called toxins in our vaccines, and his environmentalist credentials have, for many, become overshadowed by the anti-vaccine conspiracy theories he continues to espouse. Now he’s running for president as an independent because the Democratic National Committee refused to hold a primary that would pit President Joe Biden against anyone else.
But that’s another story.
“C-VILLE Weekly?” said Amatucci as I sat down across from him. Before I could start recording our conversation, he was off, galloping through a long list of Kennedy’s campaign priorities as if he was afraid that I was going to interrupt him: “Clean water, clean air, keeping corporations in check, whether they be big ag or big pharma … reduce the poisons that are in the agriculture, in the rivers … and vaccines as well.”
“That was quick,” I thought. My pre-interview impression had been that the Kennedy campaign was trying to minimize Kennedy’s anti-vaccine rhetoric in an attempt to appeal to a wider population. It’s a strategy that could be highly effective, according to Professor T. Kenny Fountain, who teaches rhetoric and writing at UVA, and studies how the media we consume affects our beliefs. “Belief in a conspiracy theory is not an all or nothing proposition,” he says.
“Someone doesn’t necessarily go from 100 percent believing in vaccines to 100 percent not believing in them,” adds Fountain. “There’s a gradual process of having your ideas shaped and then eventually changed. You have to encounter messaging that slowly erodes your belief.”
For instance, says Fountain, it’s “very easy to hate on big pharma,” so anti-vaccine rhetoric might veil itself with critique of the pharmaceutical industry, because connecting to a larger concern can form a “bridge that gets people to move closer and closer to that belief.”
With this strategy in mind, I asked Amatucci if he felt like the campaign is intentionally trying to connect environmental pollution to vaccine additives for people. Sure enough, he immediately denied that the campaign wanted to draw that connection. But at the same time, he seemed to encourage me to make the connection for myself.
“It’s not anti-vax. It’s vaccine safety,” Amatucci said, and added an anecdote about Kennedy not being called anti-fish because he was trying to get mercury out of fish so that people could eat fish safely.
I wanted to say that while a healthy choice, eating fish cannot curb a pandemic or spare children from dying of measles, but I didn’t.
Writing about conspiracy theories requires a delicate balance of respect and respectful incredulity. In my effort to do it well and not get canceled or doxxed, I found myself reading The Debunking Handbook 2020, a resource written by a long list of academics and made publicly available online in an effort to combat the spread of misinformation.
Here’s a summary: Responsible journalists don’t repeat misinformation because it tends to stick. Even if you’re saying it so you can point out what’s wrong with it, you might end up unintentionally legitimizing it for people. If you absolutely have to acknowledge misinformation, cautious journalists can do it using a “truth sandwich,” where writers surround the misinformation with facts to debunk it before it can take root.
For example: Modern vaccines save lives and are safe for the vast majority of people. Some people find the idea of vaccines disturbing and overemphasize the dangers associated with them. While vaccines, like anything we put into our bodies, can occasionally have side effects, they are almost always mild and temporary. Vaccines are one of the most powerful tools we have to keep ourselves and our communities healthy, and their safety has been demonstrated over decades of research and use.
But while truth sandwiches can provide crucial context, they can also distance us from the reality of an encounter with misinformation.
Talking to Amatucci was a profoundly disorienting experience. He’d say a couple things that I honestly agreed with, such as, “Pharmaceutical companies don’t always tell us the truth.” Or “They’ve made tons of money from the COVID-19 vaccine.” Or “If you’re polluting a river, you need to be held responsible.” And then, just as I began to feel at ease, he’d hit me with a piece of misinformation, like an allusion to the well-disproven theory that vaccines can cause autism in children, and before I had a chance to fully register what he said, Amatucci would have pivoted away from the misinformation and back to things like how Kennedy wants to legalize psilocybin and cannabis. You know, things that young(ish) people like me want to hear. It felt like the misinformation was being packaged in such a way to allow it to sneak into the conversation as surreptitiously as possible, like Amatucci was making his own version of a truth sandwich.
Misinformation “doesn’t need to be masked, but that doesn’t mean it isn’t,” says Fountain. When masked, the message serves as a kind of gateway, an invitation to dive further down the so-called rabbit hole. Indeed, when I asked Amatucci if it would be possible for me to get a quote from Kennedy for this piece, he said no—instead, he recommended that I listen to Kennedy’s interview on Joe Rogan’s podcast, “The Joe Rogan Experience,” which has become notorious in recent years for allegedly spreading COVID-19 conspiracy theories and misinformation.
By the end of the interview, I worried I’d fallen for something just by being there. I felt tormented by the possibility that by not screaming at Amatucci when he said he doesn’t “dismiss immediately” the idea that Jewish people are somehow more immune to COVID-19, echoing similar comments made by Kennedy, I’d somehow absorbed some of that worldview and become complicit.
This is cognitive dissonance in action, according to Matt Motyl, a data scientist and media researcher who has a Ph.D. in social psychology from UVA.
“We want to believe that the people we surround ourselves with are smart,” says Motyl, and so “when those people start doing things that don’t fit with the expectation of what smart or good is, then we have to wrestle with it.” Usually the easiest response is to accept their opinion and integrate it into your own.
Is there a middle ground? A position between accepting someone’s bigoted views and refusing to listen to anything they have to say? I honestly don’t know. It’s a bit like trying to separate the art from the artist. When I asked Alexander Szarka and Cameron Mayhew, students at the University of Virginia School of Law who organized an on-Grounds fireside chat with Kennedy in late January, if they thought it was possible to separate the misinformation from the candidate, they said it was.
“It’s not that we fully agree with [Kennedy’s] views,” Mayhew says, but that they thought it would be “cool” to hear from “UVA Law’s most high-profile alum.”
The idea that we can appreciate Kennedy’s environmental advocacy or the titillating stories he can tell about his family without absorbing his misinformation is tempting. But according to Fountain, it doesn’t really matter whether we actually believe Kennedy’s claims about vaccines—when it comes to conspiracy theories, it’s the repetition, normalization, and connection to pre-existing beliefs that’s key.
When I asked Mayhew and Szarka if they were concerned about platforming Kennedy’s anti-vaccine rhetoric, Szarka says they are studying law, not medicine. (Both are fully vaccinated, and not overly concerned about the health risks associated with vaccines.) According to Szarka, the only palpably uncomfortable moment was when Kennedy voiced his support for Israel’s continued assault on Gaza. (The Daily Progress quoted Kennedy as saying, “All this stuff about [Israel] being an apartheid state is propaganda.”)
Instead of spotlighting Kennedy’s shortcomings, Mayhew and Szarka prefer to focus on what they feel is Kennedy’s strength—his understanding of the issues that most concern a younger, more disillusioned group of voters.
“Young people are frustrated with the lack of opportunities compared to their parents’ generations,” says Szarka. Mayhew adds that they were “pleasantly surprised” by the “overwhelming positive response” from the approximately 400 attendees to Kennedy’s fireside chat.
“We, as social beings, are motivated to believe stuff that we see that supports our preferred beliefs and attitudes,” says Motyl. “For the most part, people aren’t motivated to find the truth. It’s not because people don’t want correct information. It’s because most things in life are really complicated. … Very few people can be an expert in even one area, let alone all of them.”
I want to believe that what Motyl said doesn’t apply to me, or to anyone who considers themself an advocate for truth. So when I spoke to Kirk Bowers, a long-time Charlottesville resident, environmental activist, and former chair of the 5th District Democratic party, I felt heartened at first when Bowers immediately declared “it would be a waste of a vote to vote for Kennedy.”
But he continued, “I’m concerned that his campaign could draw votes away from Biden at a critical time in our nation’s history when we need everyone on board to protect and preserve our democracy. He could be a spoiler, and that’s what I fear more than anything.”
While Bowers maintained that Kennedy has “a lot of disadvantages,” he also says there are groups in Charlottesville that support some of Kennedy’s environmental policies—and he agrees with some of those policies himself.
According to a January Economist/YouGov poll, 45 percent of American adults have a favorable or very favorable opinion of Kennedy (although only 1 percent said they’d vote for Kennedy in an election that included Biden and Donald Trump). It seems that Kennedy still has some cultural clout, regardless of whether his opinions are based in fact—although whether this clout will translate into votes is still unclear.
But my concern isn’t that Kennedy’s going to win the presidency. It’s that he’s proving in real time that for all we liberals talk about caring about the facts, we refuse to completely disregard someone who is willing to promote misinformation if they are supposedly on our team.
And this makes sense, because Americans have “less trust in government and media and pretty much all institutions now,” says Motyl. This distrust has created an environment where people are “more likely to be searching for meaning.”
“It isn’t necessarily that we excuse certain kinds of conspiracy theories, though sometimes we do,” says Fountain, because “people understand that conspiracy theories exist along a spectrum.”
“There is no easy litmus test to know when something is a conspiracy theory or actual conspiratorial politics,” Fountain adds, citing the Iran-Contra affair and Watergate as examples of things that “sound made up, but actually happened.” (Although Fountain did provide one helpful test that he will sometimes use: “If you’re blaming a powerful group of Jews, you’re probably in a conspiracy theory.”)
We are especially susceptible to believing misinformation, Motyl says, when there’s a major existential threat, such as a global pandemic, or the perceived “death of American values,” or climate change.
Here’s an uncomfortable truth: Despite being a scientist who wholeheartedly believes that science has done an immeasurable amount of good for society, I can still feel the pull of Kennedy’s skeptical rhetoric. It’s appealing because he seems to not only think things are truly awful, but he goes even further than I am willing to go—and it sucks to admit it, but there’s a comfort in that. Because even though my rational scientist brain knows that Kennedy’s claims are without evidence, often bigoted, and threaten to undermine the very field that I myself work in, my angry, sad, terrified lizard brain thinks that maybe if Kennedy really thinks things are that bad, he will actually change them.
When I admit this to Fountain, he says this feeling can be intentionally induced. While the term conspiracy theorist is generally considered stigmatizing, it can be reclaimed as a “badge of honor” when people feel like being a skeptic puts them in touch with “the kind of knowledge that the normal person doesn’t have … if they feel it connects them to maybe being a ‘seeker,’ being particularly smart, being inquisitive, or having a questioning mind.”
Call me a conspiracy theory apologist if you want, but I don’t think it makes you a bad person if you are willing to question the decisions made by the U.S. government about public health. For instance, on March 1, the CDC dropped its recommendation that people isolate themselves when they contract COVID-19. Wondering if capitalist interests played a role in that decision doesn’t make me a conspiracy theorist; it makes me angry.
But anger is fuel for power, and unacknowledged anger becomes misdirected anger. “Every woman has a well-stocked arsenal of anger potentially useful against those oppressions, personal and institutional, which brought that anger into being. Focused with precision it can become a powerful source of energy serving progress and change,” said Audre Lorde, in her 1981 speech, The Uses of Anger. Lorde continued, “and when I speak of change, I do not mean a simple switch of positions or a temporary lessening of tensions, nor the ability to smile or feel good. I am speaking of a basic and radical alteration in those assumptions underlining our lives.”
If one person’s anger, used intentionally and well, can do that, what can our anger do when gathered like bundles of wheat by someone who sees it lying in the dirt, unharvested?
Bowers took the long way on his journey to becoming an environmental activist: After serving in the army during the Vietnam War, he had a successful career as a civil engineer working on infrastructure and development projects—not unlike the very projects that Bowers later protested with environmental conservation groups.
So what changed? “I evolved,” says Bowers, “and I saw a lot of things in my career that weren’t right.” These things energized his activism and influenced his views, and after getting laid off during the recession in the mid-2000s, he started working for the Sierra Club. He eventually co-founded Mountain Valley Watch, and used his engineering training to review the construction plans for the Mountain Valley Pipeline in an effort to mitigate its environmental impact.
“I found the plans really bad,” Bowers says, then proudly adds that he was right: The pipeline’s constructors were eventually fined $2.2 million for environmental violations, the largest fine in the state’s history.
I asked Bowers if he felt like Charlottesville is the type of place where you can feel supported to change your views, and he said he did, because the caliber of activism in Charlottesville is particularly high—lots of nice, energetic, organized people to “work with, and share ideas, and reinforce each other.”
Bowers’ decades-long evolution from infrastructure engineer to environmental watchdog sounds almost utopic; an unattainable luxury in today’s frenzied media environment. I can’t help but wonder if there’s a civil engineer out there right now who’s about to embark on a similar journey of their own, but with a very different result.
In early February, I, like many other Taylor Swift fans, did something I’d never done before: watched the Super Bowl. So when a retro-styled campaign ad with a catchy “Kennedy Kennedy Kennedy” jingle came on, I saw it live.
If I could go back and see that Super Bowl ad for the first time, knowing what I know now about how our anger and fear gets exploited, and how misinformation gets repackaged for mass consumption, I’d be able to see the ad for what it was. I’d call it an obvious attempt to not only connect Kennedy to his family’s political legacy for older voters, but to also appeal to a younger demographic that fetishizes a certain “vintage” aesthetic, nostalgic for something we never had.
We get you, the ad seemed to be trying to say. We alone understand how much you want something that seems hopelessly out of reach.
It looks silly to me now, and if I could go back, my response to the ad would be to laugh and say, look how blatantly they are trying to ensnare us. That kind of obvious pandering could never work on me.
But I didn’t know any of that at the time. So when the ad ended, I just thought “cute song,” and went back to scrolling through Twitter while waiting for Taylor to appear, my defenses just a little bit lower than they were before.