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Downtown Mall's storefront vacancies triple in under two years [with video!]

VIDEO BY LANCE WARREN

“People come in here and ask, ‘Why are there so many vacancies?’ It gives them the impression that the Mall is going under,” says George Benford, owner of Siips Wine Bar and board member of the Downtown Business Association of Charlottesville (DBAC). Benford explains that increasing vacancies on the Downtown Mall are fueling a vicious cycle: Empty storefronts weaken the Mall’s image and hurt sales, which in turn causes more stores to go out of business, leaving more vacancies.

Recognizing the growing number of empty spaces on the Downtown Mall, the city’s Office of Economic Development began conducting a semi-annual “vacancy report” in July 2008, when the Mall faced a 3 percent storefront vacancy rate. By July 2009, the rate had jumped, and 9 percent of the Mall’s 193 storefronts were vacant.

According to Chris Engel, the city’s Assistant Director of the Office of Economic Development, January 2010’s numbers are right around that 9 percent mark, which represents 18 empty storefronts of the 193 total. While that percentage might not sound like much, the sight of bare windows and consecutive “For Lease” banners along the Mall makes the increase in Downtown Mall vacancies since 2008 far more apparent. Throw in the Charlottesville Ice Park, which recently went on the market for $4.1 million, and the threat of empty space looms a bit larger.

Though the economic downturn is a key factor, it is not solely to blame for slower business, says Benford. This winter’s record snowfall and the structure of the 2009 calendar year also played a part. The December snowstorm, which occurred the week before Christmas, kept many consumers from trekking to the Downtown Mall. Also, with Christmas, New Year’s Eve and Valentine’s Day falling on weekends, mid-week sales did not enjoy the boost that holiday shopping typically provides. 

A recent study by Charlottesville’s Office of Economic Development identifies 18 vacant storefronts among the Downtown Mall’s 193 total, roughly consistent with a July 2009 count.

“We’re struggling to get to April. I’m hearing it from so many businesses,” says Benford.

Local realtors, on the other hand, largely see the vacancies as a product of the nationwide economic slump. “Those spaces will fill up when demand returns, and the tenants and landlords find the level of pricing that works for both parties,” says Bob Kahn, of Bob Kahn Realty and Investment. In fact, city spokesman Rick Barrick says a few businesses have already seized some empty spaces. 

“We are aware of three new businesses coming to the Mall area in the next two months,” wrote Barrick in an e-mail. “In the old Order from Horder space, a popcorn retailer and an iron works art gallery, and in the 500 block of East Main a toy store will arrive next to the Hallmark store.” 

Also, many realtors are advertising reduced rents on their online listings as a way to adjust pricing to meet demand. For example, commercial realtors Kabbash, Fox & Gentry recently reduced their 422 East Main Street property to $10 per square foot from $14 per square foot.

However, price reduction is an option dependent upon the specific space, says Kahn, referencing his agency’s listing at 104 East Main Street, which has received “quite a number of inquiries” without reducing the price from $17 per square foot. 

Benford still sees the general increase in vacancies as a concern that deserves attention from the city. He cites tax credits, low-interest loans, and hiring a full-time business developer (the DBAC is run on a volunteer basis) as ways other cities have actively worked to improve business. 

Currently, the Office of Economic Development serves more as a liaison between property owners and potential tenants; its mission is “to serve as a catalyst for public and private initiatives.” According to Engel, budget constraints limit the city in providing more direct assistance to local businesses. “I’m sure we could do more with additional resources,” he says. “With this level of sustained vacancies, it might become more of a priority.” 

C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.

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News

Friends of the Wilderness battlefield are foes of Wal-Mart

On February 3, Judge Daniel Bouton of the Orange County circuit court heard arguments from attorneys concerning the proposed Wal-Mart to be built on Route 3 near Fredericksburg, on the hillside that overlooks the Wilderness Battlefield, where 29,000 casualties were sustained during the Civil War.

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Battling again

History repeats itself as Wal-Mart eyes the Wilderness Battlefield

“We as preservationists can’t move the Battlefield,” argues Zann Nelson, spokesperson for the Friends of the Wilderness Battlefield (FOWB). “They can re-locate a building that hasn’t even broken ground yet.”

The special-use permit was approved by the Orange County Board of Supervisors 4-1 in August, after which time the FOWB, the National Trust for Historic Preservation and six Locust Grove residents filed suit against the Board, claiming that its decision to grant permits was arbitrary, lacked valid recommendation from the planning commission and that the zoning fails to comply with state code.

Sharon Pandak, an attorney representing Orange County, argued that the plaintiffs had no standing to bring suit against the Board, and what their case ultimately boiled down to was that “the board didn’t listen to ‘them.’” Robert Rosenbaum, attorney for the plaintiffs, argued that the Board failed to consider dozens of recommendations from planners and experts, as well as the Governor and the House of Delegates.

Is a 19th century Civil War site an ideal spot for a 21st century retailer? An 1864 map of the Wilderness Battlefield shows the land that saw 29,000 casualties, and may see a Wal-Mart.

“This is about traffic, noise and pollution,” Rosenbaum told reporters on February 3. “Real concerns for someone near the project and cause for study.”

“Even if you take their complaint at its very best,” says Pandak, “all it shows is another school of thought for that piece of property.”

But preservationists aren’t giving up that easily. “We have no axe to grind with Orange County, the Board of Supervisors or even Wal-Mart,” says Nelson. “We are opposed to any super-structure of this profile on this location.”

Established by an Act of Congress in 1927, the Wilderness Battlefield is part of the Fredericksburg and Spotsylvania National Military Park (FRSP). The park-owned portion of the Battlefield comprises 2,774 acres, and offers visitors driving tours, walking trails, and tours of the Ellwood Manor, its lone remaining structure on Wilderness.

“If you ask residents if they want a Wal-Mart,” says Nelson, “the answer will be a resounding ‘yes’. But ask them if they’d rather have a Wal-Mart closer to the town of Orange or at the Wilderness Battlefield, and you might get a different answer.”

Judge Bouton must first rule on whether the plaintiffs have standing to even bring this case to trial. Pandak’s first move was to file a demurrer calling for dismissal. She argues that even if what the plaintiffs say is true, the Board of Supervisors was well within its rights to grant Wal-Mart its permits, and that there are no legal grounds for the case.

“As far as the matter of standing goes,” argues Nelson, “one of the elements of Virginia code is that you have a monetary investment in the outcome. Well, for 15 years the FOWB has had a formal agreement with the National Park Services to manage the Ellwood Manor. We have an investment of almost $600,000 raised, which we are responsible for, and which we’ve put back into that house to allow it to be offered to the public as a place of history.”

After hearing arguments from both attorneys for more than three hours, Judge Bouton handed down no opinion on the matter, admitting that it could take several weeks until a final decision is made. 

C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.

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News

County budget: $10 million less?

After Albemarle County executive Bob Tucker finished his hour-long budget presentation for Fiscal Year 2010-2011—the proposed grand total is $293.85 million, for you eager readers—he asked members of the Board of Supervisors if they had any “general questions.” Board chairman Ann Mallek responded first: “Sobering news.”

Likely, plenty of tax payers will pore over Tucker’s 240-page budget recommendations to sober up for the first public hearing on the recommended county budget, scheduled for March 3. The budget—available in its entirety online at albemarle. org/budget and covered on c-ville.com last week—arrives at $10.3 million less than last year’s adopted budget. And while a drop in real estate assessments and a tax rate of 74.2 cents per $100 will likely lower taxes for a majority of county residents, the recommended budget also includes those other, less pleasant types of reductions. 

While county schools are slated to receive 61 percent of expenditures, the state is still considering changes to the composite index that determines school funding. 

“Remember, state funding is a moving target,” says Peter Wurzer, director of research for the Albemarle Truth in Taxation Alliance, about education funds. “Every time you turn around, it’s going down.”

Twenty-three additional government staff positions will be eliminated, frozen or offset, making for a total of 78 positions suspended in some form or another since 2007—a return to 2002 staffing levels. Five police officer positions remain frozen. Both the Scottsville and Crozet libraries would see 5 percent cuts, county beaches would see reductions in operating hours, and Albemarle’s Capital Improvements Program would stick solely to maintaining infrastructure.

Wurzer says that concern over the county budget is “something that really has to bring us back to virtually questioning every assumption that we make when it comes to spending.”

“If you’re going to ask me the obvious question of what I think the tax rate should be, frankly I don’t know,” he adds. “That’s what this budget process is all about.” 

C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.

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News

Suit against Patricia Kluge's Vineyard Estates heads to trial

It’s been a tough couple of weeks for Patricia Kluge and husband William Moses. To wit: The couple is involved in a lawsuit and a foreclosure sale, and the price of their Georgian-style estate has been slashed in half.

On Monday, a foreclosure auction was held for Lot 5 of Meadows Estates, assessed at $2.7 million and developed by Vineyard Estates, LLC—Bill Moses and Patricia Kluge. The couple ultimately bought back the lot for $3.6 million.

Let’s start with the lawsuit. Last Friday, Albemarle County Circuit Court Judge Thomas H. Wood decided that a $1.9 million breach-of-contract lawsuit brought by real estate agency Frank Hardy, Inc. against Vineyard Estates, LLC—a concern of Kluge’s and Moses’—would advance to an April 2 trial date.* Hardy filed the suit in February 2009 after Vineyard Estates contracted another real estate firm, Sotheby’s, on two listing agreements inked by Hardy and Vineyard Estates in 2007.

Attorneys for Vineyard Estates say that a series of e-mails in April 2008 acted as a termination agreement that would release Hardy from his role in exchange for $25,000. 

“When they dismissed Frank Hardy, there was some discussion about a settlement and they claimed that that discussion can constitute a legal settlement in the case,” says D. Brock Green, Hardy’s attorney. “And we claim it does not, that there was never any kind of meeting of the minds that they would pay a certain amount of money by a certain time and that Frank Hardy would therefore release his rights under both of the contracts.”

Ronald Tweel, attorney for Vineyard Estates, disagrees. After the hearing, Tweel said that his client would be “open to all possibilities,” as far as out-of-court settlement goes. In the event the case goes to trial, Green says he will bring “many witnesses” to testify. Both sides agree that no money—neither a $25,000 termination fee nor the $1.9 million that Hardy now seeks—exchanged hands.

The recent Kluge-Moses financial woes don’t end there. A foreclosure sale for Lot 5 of the Meadows Estates was held on Monday in front of the Albemarle County Circuit Court. The property is assessed at $2.7 million, and the auction required a deposit of $360,000 from interested bidders. (For a recap of the foreclosure sale, read the This Just In blog at c-ville.com.)

In a prepared statement, Kluge Estate Winery and Vineyard spokeswoman Kristin Moses Murray says the sale “is on only one of the 24 lots and will reduce the debt overhang for purposes of reconfiguring and restructuring the full project for Kluge’s future development interests.

“Like most real estate projects, it was developed with partners,” continues Murray’s statement. “As a result of the collapse in the real estate market, some of those other partners went bankrupt, and many of the remaining investors abandoned their continuing obligations. In short, they have gone under and we have not.” 

Anyone looking for signs of collapse on the real estate market need look no further than Patricia Kluge’s local estate, Albemarle House. In October, the estate was put on the market for a nearly record-breaking $100 million. The 300-acre estate—complete with barn, a guest house, eight bedrooms and 13 bathrooms—is now listed by Sotheby’s International Realty at $48 million, a price reduction of more than 50 percent.—with additional reporting by Cathy Harding

C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.

*Clarification: A previous version of this story read "…Vineard Estates—Kluge and Moses…"

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News

UVA's Board of Visitors accelerates student housing project, aims to cut emissions

While both the city and county continue to grapple with unprecedented budget cuts—especially within their school systems—University of Virginia administrators are trying to capitalize on the positive outcome of the recession: competitive construction prices.

Cheryl Gomez, UVA’s director of energy and utilities, calls lowering annual carbon emissions at the school “a 152,000 ton challenge.”

In fact, during last Thursday’s Board of Visitors (BOV) meeting, the BOV finance committee approved a plan to accelerate the construction of Phase IV of the Alderman Road Housing Project—a fifth dorm building, expected to open in the fall of 2014, priced at $30 million. The first phase of the project, Kellogg House, was approved by the board in 2005 and opened to students in the fall of 2008. Phase II buildings are expected to open in May 2011, followed by Phase III in 2013. 

The finance committee also approved the renovation and expansion of Newcomb Hall Dining. The project, estimated between $16 million and $18 million, is designed to add 45 percent more seating capacity, about 500 additional seats, to the second floor dining area. On the first floor, the plan calls for additional retail spaces and the renovation of existing ones. 

“We are going to take advantage of the opportunity to make it a more efficient space, make it a little bit more inviting for people,” said Colette Sheehy, UVA vice president for Management and Budget. 

University Architect David Neuman told the board that the Newcomb Hall landscape will also be improved, and the terrace area will have a green roof with access via the Newcomb ballroom. Another $15 million renovation of student spaces in Newcomb Hall is planned, “so there is a good opportunity to coordinate these two projects together and have them maximize the benefit for the student spaces,” said Sheehy. 

Competitive pricing aside, UVA’s present and future construction plans have contributed to a rise in energy consumption. Cheryl Gomez, director of energy and utilities, told the board that UVA’s carbon emissions currently stand at 325,000 tons annually. Projected emissions for 2020 total 412,000 tons. 

“We would like to go down and stay at about 260,000”—20 percent lower than the 2008 levels, according to Gomez. “We have a 152,000 ton challenge in front of us.”

C-VILLE welcomes news tips from readers. Send them to news@c-ville.com.

Categories
Living

Sarah White's hard-hitting new band plans to "hit it hard"

Sarah White has served as a sort of de facto first lady of Charlottesville rock & roll since her first record, 1997’s All My Skies Are Blue. It sometimes feels like there’s not much around town that doesn’t in some way, shape or form, draw on White’s contributions since. But over the past few years White’s local appearances have slowed to a trickle. The rare sighting of White onstage came in the form of the (All New) Acorn Sisters, a duo she formed with Sian Richards, a local actress and founding member of the Performers Exchange Project. 

Sarah White and Michael Bishop’s respective musical backgrounds make them an unlikely pair, but White’s new band is headed in a direction her earlier stuff only hints at: punk.

Through 2008’s Sweetheart EP, White has waited for perfection while being the first to admit that it’s the imperfections—the rasp to her voice, the punk gallop beneath her songs—that make her music so…perfect. 

It begs the question: What is Sarah White waiting for?

The answer, as it turns out, may have something to do with GWAR. Or, rather, Michael Bishop, who spent six years playing bass as Beefcake the Mighty in the Richmond-based band, and another half-decade in Kepone. The unlikely duo joined forces last summer, along with a whole new cast (more on that later), when “I loaned you my nail clippers,” White said to Bishop when we met last week.

“That’s right,” says Bishop, straight-faced.

“And we started hitting it off, chatting and stuff. That’s how it started really.”

As it was with GWAR, you have to fight to get the real story: White picked up Bishop and new drummer Stuart Gunter (also of Richmond’s Wrinkle-Neck Mules) as a sort of package deal. The pair played together in Tom Peloso’s band the Virginia Sheiks, who shared a stage with the Pearls on a few occasions. But The Sheiks isn’t an all-or-nothing deal—Peloso is busy playing guitar for Modest Mouse—so White invited Bishop and Gunter to join her band. 

Bishop agreed, saying, “I liked her stuff a lot.”

“My aura,” White corrects him.

The occasion? Peter Agalesto, founder of Nelson County’s Monkeyclaus music hub, and bride-to-be Sarah Pope invited the Pearls to play at their wedding party. White’s recent guitarist Ted Pitney was out of town, so she asked Swiss Butler (also of Vevlo Eel) to fill in. There was some magic. “I never really thought of the Pearls as wedding party music,” she says. “But they loved it. From 9-year-old girls to 90-year-old women, they were all screaming ‘Fightin’ Words,’” a song from 2006’s White Light. “I was in heaven.” 

When Pitney came back, Butler already knew the songs. There was no reason not to have two guitarists, so the new Pearls started the long process of honing their three-guitar attack, which is the hallmark of the new lineup; Bishop says the electric guitar overkill helps to foreground Sarah’s punk influence. That punk influence belied the formal attire the full band wore at its first proper gig, at Birdlips’ farewell show at The Southern last month. Sources say that Bishop looked as nice in a suit as he did in the colossal legionnaire costume he wore in GWAR. With two electric guitars to contend with, Gunter, at the drums, hammers out the soft strokes that characterized the Pearls of the past.

Encouraged, they packed up a couple days later and brought their act to Richmond, the second with a full lineup. It was “a tough gig.” “Partly because we are who we are now,” Bishop says, talking about feeling old—not having been in a famous band. “It’s a little bit hard to go do shows where you provide the P.A., and you’re playing at a restaurant,” he says. 

White agrees. “I hope we make a record and we hit it, but I’m not going to do it in a stinky, disgusting way.”

“We’re kind of—I don’t know if I would use the word ‘spoiled,’” says Bishop. “Let me put it like this. If we do it, we’re going to have some style, and we’re going to be comfortable.”

So that’s in a sense what we’ve been waiting for. “We’re just trying to get our mechanisms in place, for one thing,” says Bishop. “First you have to kind of articulate what you are.” White and Bishop both seem reinvigorated by the process of polishing the new Pearls. “Everyone’s caught up on all the old songs, and we’ve got some new ones in the hopper,” White says. “Which is exciting, and a long time coming.” They’ve also been recording. Bishop points his finger at an electrical outlet and says the early stages have been like “taking your finger out of the plug.”

While White’s songs don’t at first listen have much to do with the kind of music Bishop made with GWAR and Kepone, he says that he’s got plenty of space to “stretch out his legs” in the Pearls. “This is the first thing I’ve done in six years with any momentum, where I feel like I’m putting my foot back into this pool that involves talking to people, and conceiving of myself as a musician.” 

Whatever the finished product sounds like, there’s fresh confidence in White’s voice. “I change from record to record, and it might be some quiet, creepy solo stuff, or it might be some total pop jewel nuggets with this great band,” White says. “I think that when people are fans they like it all. Maybe because of the heart it’s coming from.”

 

City Council votes to enact 65-decibel limit for Belmont and Fontaine

The battle is finally over. Last night, Charlottesville City Council voted to amend the city’s noise ordinance for the Neighborhood Commercial Corridors, Belmont and Fontaine. The new ordinance, approved unanimously, requires restaurants in these neighborhoods to restrict sound to 65 decibels between 11pm and 6am. Council also voted to hear reports about noise in three-month increments.

The original noise ordinance called for 75 decibels between 11pm and 6am, but was deemed too loud by Belmont residents and city staff. The first amendment in front of City Council called for a decrease in decibel level to 55, but Councilor David Brown proposed in February that 60 decibels be the new limit in both Belmont and Fontaine, and was seconded by Councilor Satyendra Huja.

The noise debate in Belmont largely stems from music and bass noise coming from one place: Bel Rio. During last night’s council meeting, members of the city Police Department presented Council with noise complaints filed since January. Of the six reported, all of them came from Bel Rio.

Last night, Councilor Brown proposed to up the decibel limit to 65 and said that he was “concerned” that 60 decibels was too low a standard, one that could result in the closing of restaurants in the neighborhoods. Councilors Brown, Holly Edwards and Mayor Dave Norris supported the increase, while Councilors Kristin Szakos and Satyendra Huja did not.

“Sixty-five makes sense,” Norris told Council, adding that the new level allows “Bel Rio to be Bel Rio.”

 
 

Charlottesville City Market to accept debit, SNAP cards as of April 3 reopening

Oh SNAP! That is, the Supplemental Nutrition Assistance Programformerly the Food Stamp Program, and recently the newest way to buy fresh and local from the Charlottesville City Market. When the Market reopens on April 3, patrons will be able to make purchases using debit and SNAP cards.

What’s more, a $7,000 grant from Wholesome Wave Foundation will help double the produce takeaway for SNAP card users. For every $5 used through SNAP, customers will receive a $5 voucher for more purchases, with a limit of $10 in vouchers per customer. Read more after the slideshow.

"We knew from our research that local low-income residents were interested in shopping the market, and that farmers were eager to sell to them, but there was no system in place to allow farmers to accept the SNAP cards," said Gordon Walker, CEO of the Jefferson Area Board for Aging (JABA).

For those of you scratching your heads—"Huh? JABA and the market?"—the local organization is serving as a sort of ambassador to the USDA on behalf of vendors. Judy Berger, JABA’s Community Nutrition Manager, tells C-VILLE that USDA supplements multiple JABA programs, and the group was happy to play "go-between."

"We’ve been wanting our folks to be able to have access to better food for quite a while, which is why we’ve been urging the city to do this," says Berger. When customers swipe SNAP or debit cards, they’ll receive different tokens to be used like cash at vendors’ booths; vendors will turn in tokens to JABA, which will issue checks to the vendors and report on card use to the USDA, which oversees SNAP.

According to Berger, the City of Charlottesville and JABA combined to distribute roughly $1,700 in funds among low-income residents to encourage use of the City Market, a system similar to the Wholesome Wave vouchers. When the $7,000 from Wholesome Wave expires, Berger says JABA hopes to follow up with funding from other local organizations.

"You wouldn’t necessarily go there if you don’t go there normally anyways," says Berger, who said vouchers and the SNAP/debit card system will help to educate more people about using the market. "This incentive breaks down barriers of the unknown."

Virginia and Boston College Wed 9 p.m. Chestnut Hill, MA

The University of Virginia’s men’s basketball team is reeling. Gone is the sweet, new car smell of Tony Bennett’s first season in Charlottesville. Left over is the odor of a bunch of smelly, fraternity guys living together on 14th Street near the Corner. Things are not getting better, they are getting worse.

The Hoos have lost seven straight ACC games and are in serious danger of finishing the season with 10 straight losses. Things have gotten so bad that I actually went to my first women’s game ever last week. And guess what? The UVA women’s team lost that game to Florida State. I have to say, I did enjoy the game and watching Monica Wright score 23 in the loss.

Well, what’s the matter with the Hoos? Are they really that bad? Is there anything positive out there on the horizon for my beloved Wahoos other than the five guys coming in to play for Bennett next season? One thing I do like is the emergence of Jerome Meyinsse’s offensive ability. It reminds me a little bit of former Hoo Jason Rogers last couple of games in college. Remember in 2003 when he sat the pine for four years and then had that huge effort against Maryland in the regular season finale? Jerome has been a starter for most of the year, so it’s a little different, but man, where has THIS Jerome been? Last time out Jerome had a career-high 21 points against a very talented #5 Duke squad. He looked great on defense, too. Blocked a shot, filled up the lane well, and rebounded like a beast.

I also (very recently) like the effort of Assane Sene on defense. He’s getting a little more comfortable out there with his footwork. It’s almost like a light has come on for him in the last week. The Hoos could really use 5 defensive blocks and 8-10 points for the number five position as they finish up their season and attempt to get back to Madison Square Garden for the NIT Final Four. Since we are not certain if Sylven Landesberg (deep thigh bruise) will play Wednesday in Chestnut Hill, the Hoos could really use an offensive injection. Paging Sammy Zeglinski? Jeff Jones? Will Sherrill? Hello? Anyone?

So, the Hoos travel to Boston to play BC Wednesday evening. Virginia lost to the Eagles last season in their only meeting 70-80. In that game (which seems like five years ago) Sylven scored 32 points in the loss. BC looks very similar to the Hoos on paper. BC is 5-9 in the ACC and 14-14 overall. Virginia is 5-9 and is 14-13 overall. BC is 4-6 in their last 10 games and as we painfully know here in Charlottesville, Virginia is 2-8 in the last 10 with two of those losses coming in overtime.

Boston College does not have a superstar on their roster, but has four guys that average in double-figures. Their leading scorer is Joe Trapani who averages about 15 a game and is also (by far) their leading rebounder. Reggie Jackson adds 13 a game and Corey Raji can occasionally have a big-game as well. BC scores outscores their opponents 978-862 in the first-half of play and then gets outscored in the second half 997-983.

Virginia is averaging 66.4 ppg. and is allowing their opponents to average 63.3 ppg. It could get ugly early up at BC. The Hoos have not been starting out the first half on fire recently, have they?

I think Virginia can win this game, but won’t. Hoos 60 BC 74. Virginia’s next game will be Senior Day at the JPJ against Maryland Saturday March 6. Go Hoos!

North Garden freestyle rapper advances on BET’s “106 & Park”

Just spoke with Trent Manwill, aka T-G’sus, a local rapper who’s been steadily advancing through the March Mayhem freestyle competition on BET’s “106 & Park.” Manwill, who lives in North Garden, traveled to New York in August where he says he auditioned by battling 250 contestants. He got a call back over the summer, found out he’d been accepted to compete on the show. After his first successful appearance on Friday, he’s advanced to the “wild card” phase on March 12, where he’ll have to battle another two contestants—all in his quest to win $500,000 and a recording contract, he says.

Unfortunately, I can’t embed the video, but it’s definitely worth watching. For my money, Round One was over when he told his opponent that he was going to, “tie you to the back of the bike from Purple Rain.” Round two ended when he said, “I’m a nice guy, I’ll pay for your funeral.”

Manwill says he honed his skills traveling to different towns, and battling "the so-called best" freestyler in town. But since he moved to the area a year and a half ago, he hasn’t had the chance to practice. "It’s kind of difficult to host battles anywhere, since it’s got a bad stigma around it. I’ve seen the same thing around college towns everywhere," like Murfreesboro, in his native Tennessee.

“But we’re trying to have some drama-free battles going on.”

Whatever happens (the eight-seat competition will end on April 3) Manwill says, it’s worth the trip, “getting a chance to get on TV, getting the face time, getting the chance to make connections.”

“Win or lose, I’m going to keep doing my thing. But I’m definitely coming to win.”