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C-BIZ

Steering the bus: JAUNT’s Brad Sheffield looks to the future

From its origins in 1975 as a public service corporation transporting elderly and disabled customers, JAUNT (that’s Jefferson Area United Transportation) has grown to cover a six-county, 2,600-square-mile service area while welcoming the general public onto its 85 vehicles. Recently, the organization has been expanding into commuter routes for areas underserved by public transit.

JAUNT’s 29 Express Shuttle, for example, travels between Hollymead, UVA, and downtown Charlottesville for $1.50 a ride (free for UVA employees and students). And in August, it will launch the Crozet Connector, with service between Crozet and UVA Grounds. We talked to CEO Brad Sheffield about how JAUNT fits in to the transit landscape, and where it’s headed.

C-BIZ: How is JAUNT growing beyond its original mission?

The core of what JAUNT was and is and will be is very focused around paratransit for disabled and elderly passengers. Once our growth in that area stabilized, we could focus resources on rural areas, where our service is open to anybody. This doesn’t outweigh our core services. It’s a new area we’re able to focus on because we’ve stabilized our core.

Can you tell us about the new Crozet Connector service?

The route will be added on as a layer to the demand-based approach [in which customers arrange rides in advance as needed]. That curb-to-curb approach works well for those who can’t walk or access a common bus stop. The Connector is looking at those who might walk or drive to a common parking lot or downtown Crozet and catch the commuter route, which gets there faster.

Looking ahead, what is the place for JAUNT in the local transportation landscape? How does it fit in with newer services like Uber and Lyft?

JAUNT’s approach and level of service are highly unique. We struggle to find a peer for ourselves across the state or even nationally. That’s largely because, in the ‘70s, the area formed JAUNT before ADA services were a federal requirement. We provide a highly efficient and robust service, and while some systems just look at operating the buses, we’re looking at who we’re transporting.

The whole Uber/Lyft dynamic has challenged the industry to think about how we can provide a service. The on-demand transit technology is out there; it’s just emerging in the public transit realm. Our customers may not have to continue to call a day ahead. We’re making sure it’s an evolution of who we are, not just an additional service.

JAUNT is a partner in Perrone Robotics’ autonomous shuttle pilot program. What’s your goal for that venture?

We were approached by Albemarle to help Perrone explore into this market. Now that the technology is making its way into transit for fixed-route services, we need to make sure it’s not creating greater inequity. We wanted to be involved to help better inform the conversations.

I don’t believe in my lifetime there will be technology that can detect someone’s disability. That level of sensitivity or understanding is what we bring to the table. Does it mean that the divide gets bigger—the fixed-route cost drops significantly and the paratransit continues to cost the same? If it shifts to where those who rely on something like JAUNT are further marginalized, that’s a problem.

How can JAUNT be part of the larger goal of reducing local carbon emissions?

Electric vehicle technology hasn’t made its way into the type of vehicles we operate, but it’s getting there. It’s cost-prohibitive for us right now, but the more localities like the city place an emphasis on the importance of it, the more the industry will invest in making that a priority. What infrastructure needs to be in place for charging and maintenance, and how can we go after the funding that could help provide those resources?

We are of significant-enough size that we should be thinking about what we can do differently.  JAUNT can lead the way, but it’s got to be a regional commitment.

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C-BIZ

Start me up: HackCville nurtures tomorrow’s entrepreneurs

Are entrepreneurs born or made? Doesn’t matter to Chip Ransler, executive director of HackCville—he’ll take someone who has an idea, or wants to make a difference, and fan that spark to flame.

Although HackCville may sound like a cyber threat, Ransler says “to us, ‘hacking’ is a positive—finding quick, efficient, low-cost ways to solve problems.” HackCville’s participants (mostly UVA students, although local residents are welcome too) learn or hone technology skills and apply them to social, economic, environmental, or health-related challenges.

Out of its community “clubhouse” on Elliewood Avenue, HackCville runs six programs: Skills (courses in software development, photography, data science, web design, videography, or graphic design); Hustle (four two- or three-week group projects in idea generation); The Pioneer (online storytelling and video production); Launch (summer internships focused on software engineering, marketing, or data science); Start-up Trips (weekend site visits); and the Elliewood Fellowship, which supports top HackCville graduates in launching their own business ventures.

While not a UVA program, HackCville does have multiple support lines from UVA—founding sponsors are the Galant Center for Entrepreneurship at the Mcintire School of Commerce, UVA’s Data Science Institute, and the Quantitative Foundation; partners include the i.Lab in Darden’s Batten Institute for Entrepreneurship and Innovation. Ransler, a UVA and Darden grad who has co-founded several start-ups, says “the way we learn here is very different,” but complements the traditional university classroom.

“There are myths about entrepreneurship,” says Ransler. “You CAN teach the skills if you put people through experiences that expose them to uncertainty and help them work through it. We create a sandbox where people can try things out and risk very little—low-cost, low-key, no grades.”

So is HackCville a tech gig or entrepreneurs’ boot camp? Both, says Ransler, and a recruiting tool as well: “We teach skills that make people technically competent, and then we put these smart people into start-up companies that can actually use their help.”

Over the last two years, Ransler says, HackCville has placed 154 participants in internships at 81 companies—and that’s just in Charlottesville. Its website reports 50 percent of those interns keep on working with their companies after the internship ends, and many are hired full-time.

HackCville has grown 10-fold in the last two and a half years, both in revenues and in number of participants, Ransler says. “We’re so invested in creating that next generation of people—both people who were students in our program and are now teaching in it (including HackCville’s Chief Operating Officer Daniel Willson, UVA ’16), as well as those who stay in the Charlottesville area and help build our start-up economy.”

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C-BIZ

The future of work: Shared spaces abound in C’ville

Throughout modern history, certain movements have changed how we work—the Industrial Revolution, the birth of the personal computer, and more recently, the arrival of social media. These transformations have also changed where we work (and even when we want to work).

Are you an anti-9-to-5-er who likes working for yourself? An entrepreneur who isn’t ready to commit to an office lease? Or maybe you’re a side hustler, freelancer, or teleworker who likes the flexibility of working wherever you want, but still craves connection and collaboration?

Then coworking has probably crossed your mind. And Charlottesville—as small of a city as it is—is replete with shared work environments and options to suit various work needs and styles.

Studio IX, co-founded in 2014 by Natalie and James Barton in a former textile factory on Second Street, was one of the first co-working spaces to hit the scene.

“In the modern digital renaissance, information technology has created new industries and new options for organizing ourselves,” James Barton says. Out were factories and corporate offices, he adds, and in were home offices and coffee shops. Then coworking spaces came along to fill in the gaps, “allowing people to share resources and, more importantly, experience connection as well as personal and professional growth through daily engagement with communities of peers.”

At Studio IX, you can grab a $30 day pass, or choose from a menu of four different memberships, including $800 to $1,500 monthly private office options. Workers gain access to such amenities as high-speed internet, soundproof booths for private calls, conference rooms available for booking, all the freshly roasted coffee you can guzzle, and a light-infused industrial work space.

Five years later, recognizing the trend was still on the rise, Barton founded his second coworking endeavor, Vault Virginia, in a former bank building on the Downtown Mall. At the multi-floor, 25,000 square foot Vault, day passes are $50, while on the high end, private office memberships run up to $700 to $2,500 per month, with various options in between.

“Studio IX and Vault Virginia are both focused on creating ideal work experiences for our members,” Barton says. “Beyond the essential furnished, open workspaces and private offices, there are shared kitchens, meeting rooms, multi-purposed gallery spaces, event spaces—and in development, functional ‘labs’ for various kinds of creative production.”

Barton says Studio IX and Vault Virginia members tend to be freelancers, entrepreneurs, and small teams, or those who work remotely for larger organizations.

While it doesn’t bill itself as a coworking space, Common House, a Downtown Mall social club and gathering space, is also a place where members can break out their laptops and work communally.

“Often freelancers and entrepreneurs [and so on] are working from home or hopping anonymously between coffee shops,” says Derek Sieg, Common House co-founder. “Membership to Common House compliments the freedom you get from a freelancing [or] self-employed job with a full slate of curated programming and social opportunities that can lead to a friendship or collaborator or some well-timed inspiration,” he says.

If you are looking for something a tad homey-er, The Farm House in the 10th and Page neighborhood offers co-working studio space to artists, entrepreneurs, and community leaders.

Next on the horizon: hedge fund CEO Jaffray Woodriff’s tech incubator, the Center of Developing Entrepreneurs, now under construction at the west end of the Downtown Mall. CODE will have co-working space on two floors of its multi-story structure. “It will have it’s own little sanctuary [and] it’s own entrance,” says Andrew Boninti, president of CSH Development, which is building CODE for Woodriff. But you’ll have to wait a bit longer to get in there—construction of CODE is estimated to be completed in spring 2021.

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C-BIZ

Book it: What local biz leaders are reading

Need insight to spark new thinking about your company, help you reach the next level of success, or give you a boost in creativity? We can all use a little inspo sometimes, and more often than not, we turn to books for answers. Whether you favor the feel-good vibes of Jen Sincero’s You Are a Badass at Making Money, the uplifting leadership lessons of Stacey Abrams’ Lead from the Outside, or the go-it-solo musings of Paul Jarvis’ Company of One: Why Staying Small Is the Next Big Thing for Business, there is an inspirational tome for everyone.—Jennifer Pullinger

We asked a few local professionals to share what’s on their bookshelf:

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink

“Dan provides the reader with applicable concepts for any stage in their career and life. The book reminds of the need to take frequent breaks, allowing us to remain productive. It provides you with scientific concepts, such as best times to make
decisions or have meetings, when to begin something—sometimes you may have to start over in order to get the desired result.
I highly recommend this book to those who are looking for more structure in their day and life.”

—Zikki Munyao, Founder, Munyao Consulting, LLC

 

Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think by Hans Rosling with Anna Rosling Rönnlund and Ola Rosling

“With so much negativity in this world, it describes our data biases that give us a bleak outlook of the world—and it shows
that things are better than you think. There is a test online and at the beginning of the book to set the tone and shed light
on these points—if you don’t have time to read the book, start with the quiz! It serves as a reminder that we all need to update
the facts and information we consume and that context is key.”

—Valeria McFarren Piper, President, Chaski Global Strategic Communications

 

Human Resource Development (sixth edition) by Jon M. Werner and Randy L. DeSimone

“I actually appreciated reading about the research and philosophy behind employee training and organizational development. Of particular interest was the chapter entitled Employee Counseling and Wellness Services. My own career was interrupted two years ago because of a mental health crisis and I had to quit my job. Had my employer and I understood how depression
and anxiety negatively impacted my sense of success at work, I may have been able to take a leave of absence instead of quitting altogether. I look forward to applying these and many other best practices in HRD as my career progresses.”

—Mary Coleman, Development Director, City of Promise (Coleman is currently enrolled in James Madison University’s online program for Human Resource Development & Management.)

(Photos Courtesy Subjects)

 

 

 

 

 

 

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C-BIZ

Squeaky clean: Car wash business expands, but keeps it local

Last April, Jeff Kamrath opened Aqua Cville Hand Car Wash on Emmet Street, and the weather promptly turned against him. In his first year in business, he says, “It rained 41 percent of the days we could have been open.”

That was far from ideal, but Aqua Cville made it to its first anniversary anyway. “We designed the business to be able to sustain an incident like that,” he says. Low startup costs and flexible employee scheduling helped the business weather the storm.

Kamrath, a former UVA baseball player who had previously worked remotely for a New York-based sports tech company, founded the car wash because he felt “the urge to be an active participant in the community. I wanted to provide a service, provide jobs, and ultimately tax revenue.” Car washes run in the family: Kamrath’s brother owns two in Texas. “It was a natural fit,” he says.

The nitty-gritty, day-to-day aspects are plenty demanding; Kamrath realized early on that his brother’s businesses would not necessarily serve as models. “The demographics, weather, and buying habits are different in Texas,” he says. “We had to learn for ourselves.”

Still, Kamrath sees his most important challenge as balancing profitability with idealistic goals. “We want to be custodians of the environment and the community,” he says. As he gears up to open a second business—this one an automated car wash, as yet unnamed, on 29 North—he’s working as much as possible within the local economy.

“Working with local businesses is a no-brainer,” he says. “Local civil engineers, architects, general contractors—those are all companies and businesses we want to support. They’re providing jobs to their employees and their taxes contribute to the economy.” He’s even been able to source much of the car wash’s specialized equipment from Charlottesville-based Washtech, which distributes regionally.

Kamrath has already publicly committed to go easy on the environment through the Better Business Challenge, run by the Charlottesville Climate Collaborative. Water use, of course, is a big issue in his industry. “Our hand wash system uses less water than washing a car at home,” he says. “We can reuse the same water for 40, 50, or 80 cars.” The automated tunnel wash system in his new location will reclaim up to 90 percent of the water it uses, and Kamrath says that’s a place where good business intersects with stewardship: “We’re always going to be looking to mitigate our impact and be smart fiscally,” he says. “People assume those things are in conflict, and they’re not.”

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Opinion The Editor's Desk

This Week, 6/4

With over 900 farms in Albemarle County alone, several well-attended farmers’ markets per week, and more than a handful of CSAs, Charlottesville has a thriving local food scene. But one thing that’s missing, says Little Hat Creek Farm’s Heather Coiner, is grain.

Coiner started the Common Grain Alliance to fill that gap in our local food system, and in our feature this week, we look at how farmers, millers, malters, brewers, and bakers are connecting to re-establish the tradition of growing and using local grains.

Also in this issue, our political columnist Molly Conger challenges the perception that City Council meetings are chaotic and dysfunctional. She should know—she’s attended almost every one of them since August, 2017, and says most “are, in fact, very mundane.” But they’re still where many of our city’s important decisions get made.

While public comment, well-mannered or not, is valuable, your best chance for affecting those decisions is in deciding who represents you on council (or, for those in the county, on the Board of Supervisors, where Jerrod Smith faces Bea LaPisto Kirtley in the Rivanna District). So don’t forget to vote in the primary this Tuesday, June 11.

I can’t comment on what else has been happening around here in the last week (for that, see Twitter). But, in an era in which the President of the United States has called the press “the enemy of the American people,” I’m grateful to all our readers, and for everyone who seeks to encourage debate rather than stifle it. 

Categories
Living

Our daily bread: A new crop of farmers, millers, and bakers is working to restore Virginia’s local grain economy

When Will Brockenbrough walks across the sloping, wide-planked floors of his grain mill in Nelson County, he’s stepping through 225 years of history. Built in 1794, the mill was then a crucial link in the local farm economy, using water power derived from the Piney River to stone-grind grain from nearby fields. On this late-spring day, big swaths of irises bloom along the millrace, giving the tall wooden building an especially picturesque air.

But Woodson’s Mill, as it’s been known since Dr. Julian B. Woodson expanded it around 1900, isn’t just a museum piece. Fresh flour dusting the floor, and Shop-Vacs for cleaning it up, attest to the fact that this mill is a going concern—and Brockenbrough is trying to restore something of its importance within the Virginia food scene.

“We’re the middleman,” he says, “between grower and baker”—or, in many cases, chef. A neighbor down the road grows Bloody Butcher corn—an heirloom variety with a distinctive red color—for Woodson’s Mill to grind into grits, popular in area restaurants. The mill sells yellow grits, whole wheat flour, and buckwheat flour, too.

Yet, despite the fact that grain forms the foundation of the average American diet, Virginia’s grain economy is mostly invisible to the consumer. Every Virginian is used to seeing cornfields in summer, but the majority of that corn is destined to become livestock feed. Meanwhile, many of us wouldn’t know a wheat or rye field if we spotted one. Most of the flour we eat—and we eat a lot of it, in everything from bread to pizza crust to croissants to birthday cake—is likely grown far to the west, in places like Kansas or Alberta. As American agriculture shifted, in the mid-20th century, from the family farm to a more industrial agriculture model, growing grain became an enterprise defined by large machinery, hybrid plant varieties, and long-distance transport.

It was during that shift—in 1963—that Woodson’s Mill shut down. With its reopening in 2012, Brockenbrough entered a local food economy focused instead on organic, artisanal, direct-to-consumer products. Think heirloom tomatoes at the farmer’s market, or goat cheese produced a dozen miles from the store where you buy it. “If it weren’t for that interest in local food, we wouldn’t be doing it,” says Brockenbrough.

Will Brockenbrough reopened the historic Woodson’s Mill in 2012, restoring a crucial link in Virginia’s grain economy. Photo: John Robinson

For all the energy of the local food revival, though, grains have been a conspicuous missing link. As part of its Buy Fresh Buy Local campaign, the Piedmont Environmental Council has printed a brochure listing local food producers since 2005; this year’s version includes vegetables, fruit, meat, dairy, eggs, and “specialty products” (including handwoven linen)—but no category for grains. “We haven’t had requests to add it and have very few producers saying they grow grains, says PEC’s Jessica Palmer. “If there is more of a demand from our producers, we would definitely look at adding that category.”

In part, the invisibility of local grains is due to the fact that grains require more processing than most crops before people can eat them. Milling is itself a multi-step process, and the old building at Woodson’s Mill houses a number of defunct machines, like a grain burnisher and a middlings purifier, that attest to the complexity of the operation. “Very few people are interested” in milling their own grains, says Pete Sisti, who grows organic wheat on his farm in Powhatan.

And while home cooks certainly use a lot of flour, they typically think of it as a staple, not something they want to pay a premium for. (Direct to the consumer, Woodson’s Mill whole wheat flour goes for $8 per two-pound bag.)

The real market, Sisti says, is bakeries. Picture Virginia growers selling grain in bulk to local mills (Sisti’s wholesale price is $35-50 per 50-pound bag), who then sell flour to local bakeries, who can tout the local origins of their artisan breads and pastries. That’s the recipe for a healthy Virginia grain economy.

Hidden in plain sight

If Heather Coiner gets her wish, that scenario might be on the verge of coming true. Coiner, whose wood-fired oven turns out sourdough loaves and many other treats at Little Hat Creek Farm in Roseland, began pulling together a group of grain growers, millers, and bakers about a year ago, calling the new organization the Common Grain Alliance.

“When I first started baking,” she says, “it was in southern Ontario and there were mills there that produced flour, so it seemed quite natural to use those flours in my bread. In Virginia I found it much more difficult to source local flour.”

She noticed, too, the absence of grains in the thriving local food culture here. “It’s very apparent that grains are not part of the conversation,” she says. “As Evrim Dogu from Sub Rosa Bakery [another CGA member, based in Richmond] put it, ‘They’re hidden in plain sight.’ Everybody talks about vegetables, meat, dairy, all those components, but who’s talking about where the staple foods come from?”

CGA is trying to enter that breach. Conceived of as a regional mid-Atlantic group and encompassing the breadth of the grain industry, its aim is to raise the profile of local grains and build the network of grain professionals. At their meetings, CGA members plan marketing strategies but, equally importantly, they sell each other sacks of grain and flour.

“Every time we meet, there are increasing pounds of grain exchanged,” says Coiner. She herself used to source much of her flour from North Carolina. “I’ve replaced all that with grain from three different sources from within my network here. This year I’m buying well over 50 percent of my flour locally.”

Heather Coiner (at left) of Little Hat Creek Farm bakes sourdough loaves and other treats using area grains. After having difficulty sourcing local flour, she founded the Common Grain Alliance to connect farmers, millers, and bakers. Photo: John Robinson

At Charlottesville’s Albemarle Baking Company, founder Gerry Newman is trying to move toward more local sourcing, too. Though he does make specialty items from Virginia wheat, the bulk of his flours come from King Arthur—milled in North Carolina, grown in the upper Midwest and Canada.

“I’d like to buy all our flours here,” he says. “We’d be supporting our local grain economy, and it has less of a carbon footprint.” Through CGA, he’s made a connection with Roanoke-based Deep Roots Milling, where sixth-generation miller Charlie Wade mills wheat from a nearby farm. “We’re shooting toward supporting that farmer and eventually making them our source,” he says.

Predictability across seasons can be a barrier to sourcing local flour, says Patrick Evans at MarieBette bakery, which is not part of CGA. “Consistency is the main thing holding us back,” he says. “I would be open to using local whenever I could.”

Care and attention

Before CGA was founded, grain professionals had to hunt far and wide to find each other. Jeff Bloem opened Murphy & Rude Malting Co. in 2017, malting grains to sell to local breweries like Random Row and South Street. He uses only Virginia-grown grain, and says that before opening his business, he spent five years driving around the state to build a network of growers who could supply the high-quality grains he needs. “It’s incredibly difficult to figure out who is farming small grains,” he says.

He met some farmers at events held by the Virginia Grain Producers Association, but that organization is mostly a lobbying group focused on the needs of high-volume commodity grain growers—often meaning those ubiquitous cornfields you see from the road. By comparison, CGA members are more oriented toward the local-food values we’ve all come to know: organic, non-GMO, heirloom, artisanal.

Because such operations are craft-based, they demand considerable investments of time and attention. It’s not just that grain professionals are scattered far and wide. It’s that the relationship between, say, farmer and baker takes time to dial in, so that both businesses can benefit.

Albemarle Baking Company’s Gerry Newman makes a country bread with flour from Grapewood Farm on the Northern Neck, and is trying to move toward more local sourcing. Photo: John Robinson

For example, Newman has been buying some flour from Grapewood Farm on the Northern Neck to make a country bread that ABC offers twice a week. “It’s a full percent weaker in gluten,” he says. “You notice a difference in strength. It took some time, and a lot of bread we didn’t sell, to get it right. There was the same commitment from the farmer—he said ‘I’ll give it to you until you get it right.’”

Local grains require a labor of love, says Coiner. “They carry all the variability and character you might expect from a single origin unblended product. That’s both good and bad,” she says. “You get taste characteristics and nutrition and flavor that you could never get from a commodified flour, but you also get unpredictability in terms of fermentation rate, or over- or underactive enzymes you have to compensate for. It’s not for a fainthearted baker.”

Bloem echoes the challenge of building farmer relationships. “Are they willing to absorb the risk of growing malting-quality small grains, which is different than growing for the mill?” he says. “I have particular specs I need the farmer to hit. Even finding a farmer that could grow [that] doesn’t mean they will.”

Fields of plenty

Pete Sisti stands outside the barn at his farm in Powhatan County. Around him ripple the 250 acres he inherited from his parents: swaths of forest between undulating fields, many of them currently covered in white clover. His parents’ old farmhouse—and their gravesites—are within sight, but right now Sisti is looking around at all the equipment he uses to grow wheat here.

Pete Sisti of Greater Richmond Grains has been growing grains since 2013, on land his parents and grandparents also farmed in Powhatan County. Photo: John Robinson

There are two tractors, a vintage 1970s-era combine, two steel silos, a conveyor, an “Agri-Vac” that moves grain from the silo into a hopper inside the barn, a powerful fan to dry wheat that’s too moist, a bush hog, a planter, large tanks of organic fish-emulsion fertilizer and rainwater, a dump truck, and a van that’s currently running so its air-conditioner can chill the 40 bags of wheat, weighing 50 pounds each—that’s one entire ton, if you’re counting—that he just took out of cold storage.

That list doesn’t even count the machinery kept inside the white barn—noisy devices that remove impurities and sort the wheat into various grades. One of these is an Italian-made grain cleaner that Sisti traveled to Germany to source. Brown paper bags, heavy with grain, are piled here and there.

Sisti has been growing grains only since 2013—an enterprise that he manages around his other career selling software. As he demonstrates machinery and inspects wheat berries, noting subtle differences in size and quality, it’s apparent that being a wheat farmer demands not only a large capital investment but a considerable knowledge base. “Having a mentor is so important,” he says.

After several years of experimenting, he’s now settled on a rotation plan in which he’ll grow winter wheat on 30 acres at a time, planting in September and harvesting in June. This year’s crop is almost ready to harvest, a soft ocean of green beginning to turn gold. On the edge of the field, Sisti bends one stalk to show how each plant will soon nod its seedhead down toward the ground, signaling that it’s time for him to come through with the combine.

This particular field occupies the front yard of a trim, new house. The home was built on one of three 10-acre parcels that Sisti sold to pay for his parents’ care as they struggled with Parkinson’s disease and dementia in the last years of their lives. Holding onto this land—which his grandparents also farmed—means a lot to him, and organic wheat farming is part of his plan to do so.

Coiner says that’s one big reason to encourage a local grain economy for human consumption—it means a lot more income for farmers than growing animal feed. “It can be a significant boost of income to keep people on their farms and maintain the rural landscape,” she says. “It’s a diversification. When you think of the crisis in the dairy industry right now, milk prices have plummeted. Dairy farmers could be growing wheat or rye on their land and selling to the food market without too much trouble, if there was end processing support and demand for it.”

Start with demand

That ton of wheat chilling inside Sisti’s van will soon be delivered to a couple of different CGA members, including miller Charlie Wade. “The majority of my business is coming from fellow members,” says Sisti, whose largest customer is Dogu’s Sub Rosa Bakery. He offers a discount on wheat to CGA businesses.

Bloem, too, is reaping the benefit of networking through the group. “Working with Deep Roots Milling, we just sprouted 150 pounds of wheat in batches, with wheat from another CGA member farmer,” he says. “I’m able to help the miller, who down the road helps me by milling a product of mine into a flour form for me to sell to my customers. It’s a scratch-each-other’s-back situation.”

Coiner says the CGA hopes, eventually, to organize cooperative infrastructure—grain processing equipment, cold storage, and so on—that could be used by multiple members. For now, though, building a market is a key goal.

From studying similar initiatives in other regions, Coiner says, “The main lesson we learned is you have to start with the demand, and the supply will follow. You’re not going to get any farmer saying ‘Sure, I’ll grow 100 acres of grain’ without knowing it’s going to be sold. We’re starting with bakers and consumers.” A nonbinding “baker’s pledge” has CGA bakers aiming to purchase at least 10 percent of their grain and flour from within the network this year. “It’s modest,” she says. “Some are already doing more, but it’s driving home the point that it’s you, bakers, who are going to make the difference.”

Of course, consumers have to be on board too, willing to pay the higher cost of small-batch local grain. Coiner says that if people are willing to ante up for high-quality local meat and eggs, they’ll do so for grain-based foods, too—and she knows because she’s already established a customer base for her breads. “People who are buying from me at the farmers market are shopping there not because it’s convenient or inexpensive,” she says. “They want to give money to local farmers, and they value community. They’re able to spend their dollars in line with their values.”

Bloem points out that besides a smaller carbon footprint and that warm-and-fuzzy community feeling, there are other benefits too: “If we can, within the boundaries of Virginia, grow what we need, it’s not sensical to me to ship the stuff in from a thousand miles away, and we can keep all of that tax revenue within the state,” he says.

Miller Steve Roberts at Woodson’s Mill. Photo: John Robinson

New growth

Back at Woodson’s Mill, black and white photos of previous owners stare out from the office walls, a reminder of its long lineage.  Brockenbrough says he knows of just two idle periods in the mill’s entire history. “Our miller has been involved for 35 years,” he says. “It’s an 18th-century mill, milling 19th-century grains.”

Coiner says that lineage isn’t lost, though it may be hard to see. In her view, the infrastructure for a grain economy is still around—just barely out of sight—throughout Virginia. “It wasn’t that long ago that small- to mid-size farms were growing grain, storing and milling it around here,” she says. “The mills, silos, that old combine sitting in somebody’s barn, are still there.”

It’s worth noting that many CGA members—and all of them quoted in this story, except Albemarle Baking Company—are businesses founded within the last decade. If they’re part of a wave of new interest in local grains, they have energy and enthusiasm on their side. Coiner knows they’ll need it.

“We talk about this a lot,” she says. “What are we doing, trying to take on the grain economy? But you have to start somewhere.”


Looking for local?

If you want to buy wheat direct from the farmer and grind it yourself, Greater Richmond Grains—Pete Sisti’s farm—has a website where you can purchase 50-pound bags: grgrains.com.

Woodson’s Mill, in Piney River, sells its products through a number of local stores like Foods Of All Nations and J.M. Stock; get a complete list at woodsonsmill.com, where you can also order online. The mill welcomes visits from the public the first Saturday of each month in summertime, 10am-4pm.

Wade’s Mill in Raphine is also open for visits, Wednesday through Sunday, 10am-5pm. You can buy products on-site, online, and at several local shops including Greenwood Gourmet Grocery.

Flour from Deep Roots Milling is available at MarieBette and at restaurants and retailers in Blacksburg, Harrisonburg, Richmond, and Roanoke.

Lots of Charlottesville-area bakeries are using local flour. Little Hat Creek Farm sells breads and pastries at Charlottesville City Market, Nelson Farmers’ Market, and several retail stores; more info at  littlehatcreek.wordpress.com.

Albemarle Baking Company’s goods may be found at a number of local stores and, of course, at its own location in the Main Street Market.

Althea Bread specializes in breads made from local and ancient grains; sample them at the City Market or at Farmers in the Park (in Meade Park on Wednesday afternoons).

Learn more about the Common Grain Alliance and its members at commongrainalliance.org.

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Arts

ARTS Pick: Twenty One Pilots

Firmly entrenched: After huge success with 2015’s thematically cryptic Blurryface, Twenty One Pilots entered into a period of “going dark” for a year, which singer Tyler Joseph says was needed to bring authenticity back to the music and battle some unspecified personal demons. When the duo released its follow-up, Trench, in 2018, its fanbase, better known as the Skeleton Clique, went on gleeful searches to decode the record’s hidden meanings. Joseph and drummer Josh Dun offered clues online and in songs that referred to earlier releases, further populating the band’s imagined universe with characters who convey stories about insecurity and the interplay between the darkness and light that fuels the pair’s artistic process.

Sunday 6/9. $39.50-79.50, 7pm. John Paul Jones Arena, 295 Massie Rd. 243-4960.

Categories
Arts

ARTS Pick: Sleep

Anything but tired: Very loud Bay Area doom metal trio Sleep attained underground legend status with a monolithic late-’90s riff monster called Dopesmoker. The long-awaited 2018 follow-up, The Sciences, brought new commercial success and a bit more sonic variation without sacrificing the band’s trademark bongwater-soaked power. Rumor has it that the oft-shirtless guitarist Matt Pike used to spend some personal time in Charlottesville. If you’ve only met him over Christmas dinner, come see why he’s been called the most metal man on earth.

Sunday 6/9. $25-28, 8pm. The Jefferson Theater, 110 E. Main St., Downtown Mall. 245-4980.

Categories
Arts

ARTS Pick: Rodrigo y Gabriela

Acoustic ascent: The 20-year career of Rodrigo y Gabriela has played out as deftly as the acoustic rock duo’s music. Meeting in Mexico as teenagers, Rodrigo Sanchez and Gabriela Quintero became a couple and formed a rock band. After growing frustrated with local opportunities, they took up residency in Dublin, Ireland, where they perfected their signature dueling guitar style—a combination of intense energy and melody. Rod and Gab ended their personal relationship in 2012, but their music remains prolific, as evidenced by the pair’s first album in five years, Mettavolution, featuring a stunning cover of Pink Floyd’s “Echoes.”

Wednesday 6/5. $38-58, 7pm. Sprint Pavilion, 700 E. Main St., Downtown Mall. (877) 272-8849.