As the owner of Beehive Events, a flower and décor business
she launched in 2006, Shawn Cosette is no stranger to beautiful things. But it was during a trip to Germany with her husband that she settled on her next career move, and launched a new business venture in 2019.
“We were in Munich and I just ran into this store,” Cosette says. “I think I visited three or four times, and I looked at my husband and said, ‘This is it. This is what I want to do.’”
Be Just, which recently relocated from Belmont to Ivy Road, has two main objectives: selling beautiful, durable pieces, and being part of a community. In addition to offering lasting pieces—you’ll find copper kitchen appliances, storage containers, handwoven baskets, and more on the store’s shelves—Be Just hosts classes ranging from flower arranging to mixology. Cossette also hosts the Sunday Supper Series, a monthly dinner event at her farm.
A business owner since the age of 24, Cossette doesn’t shy away from taking chances, and she speaks to the amount of work it takes to be an entrepreneur. “If you’re not physically working, you’re thinking about it all the time,” she says. “I definitely think I have that entrepreneurial spirit, and can’t imagine any other scenario.”