The Monticello American Viticultural Area won Wine Enthusiast’s Wine Region of the Year award at the end of 2023, and according to Brantley Ussery, it was not only for the area’s juice, but also for the squeeze.
“The things that Wine Enthusiast really liked about our region is the approach, our inclusivity,” says Ussery, director of marketing and public relations for the Charlottesville Albemarle Convention & Visitors Bureau. “We’re trying to dispel the myth that wine needs to be enjoyed in a certain way. There are no right or wrong ways.”
Making high-quality wine is a prerequisite for the prestigious magazine award, according to Wine Enthusiast’s published criteria. And the local AVA, which includes about 40 wineries in and around Charlottesville, impressed the publication’s judges with its range of award-winning bottles, including classic Bordeaux varieties, carbonic chenin blancs, and more obscure petite mansengs. The judges also praised the region’s “place in American wine history” and the collaborative nature of local winemakers. “We’re not as cutthroat as some other regions,” Ussery says. “They all share tips and tricks.”
To be clear, Ussery and his organization actively pursued the award, establishing a relationship with Wine Enthusiast over several years, including as a paying advertiser. But lest folks think Charlottesville had an inside track to the honors, consider the competition. Two of the five finalists, announced last December along with our area’s AVA, were Provence, France, and Lambrusco, Italy. The other two were up-and-coming South African and Australian regions.
The Monticello AVA, which encompasses Charlottesville and Albemarle County and is referred to simply as Charlottesville in Wine Enthusiast’s promotional materials, was the only North American finalist for the 2023 award. The magazine has bestowed top wine region honors since 2003, with winners in Abruzzo, Italy, Sonoma County, California, and Champagne, France.
According to Tracy Love of Blenheim Vineyards and the Monticello Wine Trail, Ussery and the CACVB deserve significant credit for elevating the Charlottesville wine region into the conversation with the other finalists. Now, the region is looking to capitalize on the award during its annual Monticello Wine Week, which runs from April 26 to May 3, and includes two rosé-focused events, one banquet each for red and white wines, a sparkling brunch, a golf tournament, and a celebration of the Wine Enthusiast award.
“It is pretty shocking that of all wine regions in the world, they chose us,” Love says. “But we believe we have the opportunity to be the most diverse wine region in the world. We don’t have a lot of laws or traditions or standards telling us what we have to do, and I think that’s really appealing to people … just being able to experiment and figure out what works.”
According to Love, Monticello wines made a splash at this year’s Virginia Governor’s Cup, where the best wines in the state compete for the podium. With Wine Enthusiast’s national recognition, it’s like the region has been “pushed off the diving board,” and Love reckons it’s an opportunity for local wineries to jump to the next level.
For one thing, they can continue to focus on adapting to climate change, another reason Wine Enthusiast named the local AVA the best in the world.
“It’s forced the wineries to adapt. Some are going to hybrids, and everyone is kind of reevaluating the vinifera,” Love says. “It’s an emerging wine region, and the wines get better year after year.”
For more information about Monticello Wine Week go to monticellowinetrail.com.