According to a press release from the Mid-Atlantic Coca-Cola Bottling Company, Coca-Cola’s Charlottesville operations "will be consolidated into the company’s Sandston, Virginia facility on September 17."
"We take these actions seriously and will make every effort to be sensitive to the concerns of employees who may be affected during this period"—a total of 42 full-time workers, according to the release.
And what of 722 Preston Avenue, local home to the company? The building, assessed at $1.7 million, is zoned "CCH"—part of the Central City corridor, with a historic overlay, meaning it could be used as a bed-and-breakfast or microbrewery by right, but any changes to the exterior of the building must receive approval from the Board of Architectural Review. A portion of the property is included in the city’s list of 74 Individually Protected Properties.
The building at 722 Preston Avenue was built in 1939, when Coca-Cola’s advertising slogan was: "Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola."