Categories
Living

Kluge, Sweely: Putting a cork in it

Governor Bob McDonnell was among friends when, on October 22, joined by his wife Maureen and the state’s Secretary of Agriculture Todd Haymore, McDonnell visited King Family Vineyards for the ceremonial signing of legislation that repurposed state wine tax revenue towards marketing and promotion. McDonnell is an enthusiastic wine advocate, and he reminded all who were on hand that Virginia now boasts a $1.3 million budget to promote local wines. Not only that, statewide sales of Virginia wine increased by 13 percent in the past year. 

But as with any growing industry, it’s not blue skies for everyone. At least two of this region’s largest wine operations are in foreclosure. 

Sweely Estate Winery, a sprawling operation in Madison County, is in foreclosure only six years after Jess and Sharon Sweely purchased the property known as Weaver Farm. The 295-acre property now set for the auction block on November 18 at 11 a.m. on the steps of the Madison County Circuit Court, includes a 17,904 square-foot hospitality center, state-of-the-art winery, and an “older home,” according to auction company Tranzon Fox. Nearly 40 acres are under vine. The Sweely family always had grand aspirations for their business, upgrading their winery (in excess of 27,000 square feet) to enable production of 25,000 to 30,000 cases. Most wineries in this region produce between 1,000 and 10,000 cases, by comparison. But Sweely was plagued by distribution issues, leaving winemaker Frantz Ventre to forego producing a 2010 vintage, instead selling his grapes to other winemakers. 

Tranzon Vice President Jeff Stein said “the response to this sale has been very strong. …We’ve done nationwide marketing and have had interest from across the country.”

Neither Ventre nor Sweely General Manager Marcie Siegal returned calls.

Over at Kluge Estate Winery and Vineyard, where owner Patricia Kluge has long espoused a worldwide vision for her product (often distancing herself from the Virginia industry), lenders are moving swiftly after years of rumored financial collapse to redeem a $34.8 million loan. Farm Credit of the Virginias took control of operations and fired staff (Farm Credit also has a second lien on Albemarle House, until recently the personal home of Kluge and Bill Moses. The primary lien of $22.8 million is held by Bank of America). At the end of September, Trevor Gibson, Kluge Winery’s chief financial officer, left after five years. And late on Friday, October 29, Farm Credit also filed a personal lawsuit against Moses and Kluge as guarantors of the winery loan, which was originated in 2007. Moses followed with an unusual statement. Blaming a “perfect storm” of economic collapse that has also hit the wine industry, he said Kluge’s pace of growth “was not sufficient to satisfy the company’s banking consortium.”

“We have been, and are continuing intense discussions with various potential partners, and have kept our Bank apprised of these positive developments. From our perspective, it is disappointing that at the very moment when these talks appear to be most productive, they have chosen to take the initial steps towards dismantling the winery as an operating business as well as an auction of the property,” he wrote.

Bill Shmidheiser, an attorney representing Farm Credit, confirmed the auction of the winery and equipment will be held on the property on December 8. 

Kluge, once dubbed “the richest Brit in Virginia” by the U.K. tabloids after her divorce from billionaire John Kluge, has long been subject to rumors about financial and managerial instability. They resurfaced in the past couple of years as the company ran through numerous winemakers and in 2009 when Kluge and Moses put Albemarle House, their 45-room English style manor, on the market, initially for $100 million. At that time, she was pressed to say the move had no implications for winery operations, a sentiment she repeated when, earlier this year, she brought most of the contents of the house to auction. Asked if proceeds from those sales were used to satisfy any of the Farm Credit debt, which originally totaled $38 million, Shmidheiser said, “No comment.”

This is not the first of Patricia Kluge’s businesses to hit the skids. Fuel, a gas station/restaurant concept that she predicted would go national, abruptly closed in June, 2007. Vineyard Estates, a proposed development of turnkey mansions that she promoted in the Robb Report and the New Yorker, did no better; the sole property went into foreclosure earlier this year. Sonabank has the lien on that project. Kluge and Moses covered the debt to the tune of $3.7 million at that time. Also related to that project, realtor Frank Hardy sued the couple for $1.9 million in February for breach of contract; that case was settled out of court.

Albemarle County’s largest wine operation has 220 acres under vine. One former employee, speaking off the record, described Kluge’s chaotic environment. “It’s like a reality TV show,” the former employee said. “I always said if they really wanted to make money, that’s what they should do.” 


Update, November 8, 2010, 11 a.m.
 
Through a spokesperson, Bill Moses referred inquiries to Edward B. MacMahon, Jr., a Middleburg attorney who is representing Moses and Patricia Kluge in Farm Credit’s civil suit. “We’ll file an answer in the next 21 days,” he says, adding, “those allegations are ridiculous.”
 
While MacMahon acknowledges they transferred 7.18 acres into a trust for Kluge’s son, John W. Kluge, Jr., he says, “they have not fraudulently transferred anything. Farm Credit is not the only person in the world interested in that Albemarle County property.”
 
On the matter of unpaid property taxes, MacMahon says he “doesn’t know anything about that.”
 
Will Kluge Estate Winery and Vineyard find a white knight before the auction scheduled for next month? “They’re trying everything they can to get strategic partners to keep the winery open,” MacMahon says. “The bank had promised that they would keep the winery open, and [Moses and Kluge] were surprised that they would instead do everything they could to shut down operations.”

Updated Monday, November 8, 2010, 9 a.m.: Some two weeks after going into foreclosure, Sweely Estate Winery announced this morning that the auction of the Madison County winery, originally scheduled for November 18, has been cancelled. Jeff Stein, vice president of auction house Tranzon Fox, confirmed that “the sale has been cancelled pursuant to a negotiated agreement between owners and lenders. They’re in workout.”

Jess Sweely, proprietor of the winery, one of the area’s largest, told C-VILLE there will be “no change in operations.”  In a statement released last night, he said, he “regrets that the lender chose to advertise a foreclosure sale when they were at the end of finalizing their business terms going forward. Nevertheless, Mr. Sweely felt that it was inappropriate to comment prior to completing his negotiations with the lender.”

Updated Tuesday, November 2: The civil suit filed by Farm Credit of the Virginias against Patricia Kluge and William Moses contends that while Kluge and Moses were in negotiations to restructure their loan in September, they transfered 7.18 acres and property to a trust in the name of Kluge’s son, John W. Kluge Jr. Patricia Kluge is the trustee for the John W. Kluge, Jr. Trust. The bank contends that such a gift rendered Kluge and Moses insolvent and that they made the gift "for the purpose of shielding and/or concealing assets from [the bank’s reach.] Alleging fraud, Farm Credit wants the gift voided. Moreover, Farm Credit seeks a lien on the land and property that was transfered to the Kluge Jr. Trust and that the property be sold towards satisfying Kluge and Moses’ debt to Farm Credit.

 

Categories
Living

Nice Structure!

Scott Stinson refers to himself as a “contextualist.” An architect and builder who specializes in restoration, Stinson moved here from Montgomery County, Maryland, a year and a half ago to make over a White Hall house with an unusual history and one of Albemarle County’s most scenic views. First built in 1796 and then added on to 54 years later, the Piedmont House, as it’s known, is uncommonly large for a Civil War-era home. It housed Stonewall Jackson during the Valley Campaign. Honoring the home’s good bones and its history, Stinson has systematically stripped the “cosmetic” renovations that accreted in the years since. Given his line of work, he was counting on doing that.

Scott Stinson, with daughter Rachel, recalls thinking “Wouldn’t it be fun to have a vineyard?” when he discovered old vines on his Piedmont House property.

What he didn’t count on when he relocated here was that he’d undertake a sort of vineyard restoration, too. And yet somehow suddenly, Stinson Vineyards is in the process of being born, adding to Albemarle County’s bustling winemaking industry, which now numbers 17 extant wineries.

Sitting amidst barrels and tubs of Cabernet Franc, Petit Verdot and Cabernet Sauvignon purchased from other local vineyards and at various stages of fermentation, Stinson and his 27-year-old daughter Rachel recounted the vinous chapter of their tale. “The house came with a vineyard,” Stinson says. “We thought, ‘Wouldn’t it be fun to have a vineyard?’”

Once they looked further into it, “fun” might not have been the first word to spring to mind. The aged acre-and-a-half of vines, first planted by Virginia pioneer Gabriele Rausse for a recreationalist more than 30 years ago, were rotted with leafroll virus. The choices: Nurse the vines to health, which could take three years or more, or pull them out and start again. The Stinsons went the second route, and after purchasing an adjacent lot, now have 12 acres planted with Bordeaux varietals. 

And though those new plants are several years from producing, the Stinsons plan to open to the public late next spring. Fittingly, the winery and tasting room, still under construction when we met, springs from the property’s former garage. Using their purchased grapes, including some white varietals, they’ll have about 700 cases ready. Matthieu Finot, King Family Vineyard’s much-celebrated French winemaker, is aiding the winemaking effort. “People here are surprisingly open” and willing to help newcomers, says Stinson. 

Timing is everything in life and adding to the fortuitous siting of their property, directly behind the Piedmont Store and thereby on the way to or from several established wineries, the Stinsons have moved into the ’hood just as their neighbors are developing a new marketing campaign. Stinson will join Mountfair, White Hall, Glass House and Moss (another newcomer set to debut next year or thereafter) to create The Appellation Trail, a mini wine trail through the northwestern portion of Albemarle County. 

Stinson credits the current administration in Richmond with supporting the state wine industry to which he now freshly belongs. 

“If I bought this property five years ago, I’d still only be building this winery now,” he says. “The marketing was not where it needed to be.”

To which he adds, “It’s been an amazing journey in a short period of time.” 

 

No worries if you didn’t catch Vintage: The Winemaker’s Year on PBS earlier this month. The new documentary from Charlottesville’s Silverthorn Films, a loving look at the state wine industry and the 2008 vintage, will be screened during the Virginia Film Festival. Join us on Saturday night, November 6, at the Paramount for a wine reception preceding the film. Stay afterwards for a panel discussion with the filmmakers, several local winemakers and Virginia’s secretary of agriculture, moderated by yours truly.

Categories
Living

State Enologist Bruce Zoecklein says with winemaking, it's not one or the other.

If there’s one thing I’ve learned about wine people, it’s that you can’t predict where a conversation will wander. With Bruce Zoecklein, the professor emeritus who heads Virginia Tech’s enology grape chemistry group and is also the State Enologist, we ended up in the land of philosophical rationalism and empiricism, with a stop at the Clystrom Modulator, about which more later. 

Zoecklein was in the area recently to meet with wineries about this year’s crazy, drought-influenced harvest. “This vintage is a little bit more atypical than the standard atypical vintages,” he says.

Since Governor McDonnell came into office singing the praises of the statewide industry, Zoecklein’s operation has been among the beneficiaries of new funds that amount to $1.2 million—an additional $720,000 from previous years for marketing, education and research. This means greater resources for lab work, for sure, but what really has Zoecklein jazzed is the impact on extension activities. With a travel budget, he says, he can go beyond seminars and electronic bulletins, to “provide specific recommendations based on production philosophy and practices at a winery with my understanding of what it is they have to work with and their particular goals.”

Make no mistake, Zoecklein is a science guy. Taste seminars, an experimental vineyard, winery and vineyard management data—that’s the kind of program he’s established since 1985 when the native Californian joined the faculty at Tech. Luckily for the future of the state wine industry, it was only after he’d accepted the job that he read a book from an unnamed leading wine authority. The expert said of Zoecklein’s new state: “Well, yes, they are making wine in Virginia. But one would have to ask themselves why.”

Well, a lot has changed in 25 years starting with the fact that some Virginia winemakers are making world-class vintages. And more of us are drinking the local product (see below). Zoecklein has been a major force in helping winemakers understand what can grow well in Virginia. But, I had to ask, don’t all those beakers and analyses take the romance out of winemaking? “Yes, we run into that concern,” he said. “It’s like Descartes versus John Locke. Locke was very much an empiricist who stated that our only true knowledge of the world comes through our senses and our own experience. Whereas Descartes pointed out that that cannot truly be the case because our senses are very errant. For example, if you put a stick of wood in water, it looks bent, but it’s not really. I respond to the supposed dichotomy by saying that they are not contradictory. They are supplementary. What science-based winemaking does is allow you to understand your empirical judgments to a greater degree.”

A recent project coming out of Zoecklein’s lab is something he calls the “electronic nose,” a device that perceives volatiles that can’t be detected by the human schnoz. A lot changes in the chemistry of grape berries at the point when free volatiles are emitted, so knowing they are there can be important. Alas, the decidedly unromantic name of the device is causing trouble, so a lab tech suggested calling it the Clystrom Modulator. What’s that, you might ask. “Whatever you want it to be.”

On a cold and rainy Wednesday night, Megan Headley repped the Working Pour team by heading to Monticello where the Governor’s Cup winner in the Whites category was named. Her dispatch here: “Local winemakers and wine lovers took shelter from the rain to kick off Virginia Wine Month, where America’s first wine prophet most definitely smiled down at the sight of his dream fulfilled. Virginia’s First Lady, Maureen McDonnell, presented the 2010 Governor’s Cup award for white wine to the 2009 Chardonnay from Paradise Springs, a Clifton-area newcomer. Out of 200 entries, two-thirds received awards, but when Virginia Secretary of Agriculture and Forestry, Todd Haymore, announced that sales of Virginia wine increased by 13 percent for the fiscal year, everyone felt like a winner.”

NEW C-VILLE COVER STORY: Ted talks

 When Kevin Morrissey, the managing editor at the University’s literary magazine, Virginia Quarterly Review, killed himself at the end of July, certain factions rushed in quickly to condemn his boss as a bully whose abuse had tipped the balance in a man who’d suffered from depression for years. And in a snap, that became the story of what happened to Kevin Morrissey. Ted Genoways is that man who has been I’d say recklessly accused. Without regard for Genoways’ reputation, never mind the fact that a tragic act can never be accounted for with a simple formula of blame, this tale has been repeated in nationwide media accounts. In this week’s cover story, Genoways speaks out for the first time and provides a picture of what was going on in his office in the past couple of years. If it’s not a complete account, it’s certainly more complete than what has come before. Read the cover story here. And, below, watch an interview with News Editor Brendan Fitzgerald, on visiting Genoways at his home.

Categories
News

Live Arts looks to freshen the script in its 21st season

At first glance, Satch Huizenga seems like a guy who’d be more at home hosting a TV show about fishing and trapping than a man in charge of the city’s best-known theater organization, which, at 20 years of age, has become, despite its best efforts to stay on the edge, an institution, capital I, of local culture. In fact, Huizenga is an enthusiastic fisherman, though at 6’3" and comfortably carrying a big build, he’s suited as a sports coach, too—something else he has done with gusto. So, when discussing the new regime at Live Arts, he readily picks up the sports talk. 

“I’m coming from this place that it’s not so much about ‘I, I, me, me.’ It’s a little more ‘We, we, us, us,’” he says, explaining his approach to utilizing committees and Live Arts veterans to think through problems and select the season.  “If I’m playing the 2 guard or something like that—which I like to play—I’ll hit a couple of shots for you, get you some rebounds. It’s not about me being the star of things. That’s kind of with this thing, too. It’s that kind of perspective.”

Among Live Arts insiders—what he calls the “family”—Huizenga (pronounced Hi-zing-ah) is well known for his team metaphors, despite his 30-plus years in theater and film, including university teaching stints. And for four years, he was what might be called the Assistant Coach for Live Arts. He aided John Gibson, a man whose name became virtually synonymous with that theater and whose departure from the roles of Artistic Director and Executive Director in January, after 15 years at the helm, forced the theater onto a new course. Huizenga is now Producing Artistic Director, and he shares top billing for running the place with Matt Joslyn, an Ohio theater transplant 20 years his junior, who came to Charlottesville nine months ago to become Live Arts’ Executive Director. 

It’s no easy task to walk in cold to an organization that has so successfully made good on its mission statement, “Forging Theater and Community.” At least 500 volunteers feel they own a piece of it, which means at least 499 people feel they have the boss’s ear. Not to mention that Joslyn got here when the organization’s fiscal health sorely needed a doctor’s attention. In the eight months between Gibson’s announcement that he was returning to civilian life and Joslyn’s arrival, donations sort of dried up. As with all nonprofits, donations are Live Arts’ lifeblood. “When I came in, we were in a cash flow crunch,” Joslyn says. “I wouldn’t use the word crisis, but cash was really tight. Some of that I would attribute now to the fact that donors don’t want to give as an Executive Director departs, because they’d be giving on blind faith as to who that next person is going to be.”

“Gabe Silverman offered to rent the space to us at 50 cents a square foot, so we grabbed it,” says Fran Smith (back row, left), one of Live Arts’ founders along with (clockwise) Michael Parent, Will Kerner, Thane Kerner, Mark Schuyler, Cate Andrews and Bill Thomas. John Gibson, who volunteered for his first show in 1992 and became Live Arts’ Artistic Director and its first full-time employee in 1995, became synonymous with Live Arts. He left that position at the start of this year. “The best service I can give is to get out of the way,” he says, in support of the new leadership. Satch Huizenga (left) and Matt Joslyn now share responsibilities for running the theater. “We have as complex a relationship as a married couple or two people who own a business together,” says Joslyn.

But the marks so far are high for the new leadership team of Huizenga and Joslyn—and the money picture is no longer dire. “Matt has certainly made a great deal of difference in a short amount of time in making us more comfortable on a financial level,” says Lotta Lofgren, who chairs the Live Arts’ board. “We are also enormously excited about the fact that Satch and Matt are working so wonderfully well together. They make a fabulous team.”

Gibson, meanwhile, has held true to his promise to stay as far away from the place as possible. “What I told Satch and Matt and anyone else for whom it seemed to matter was that the greatest service I could provide for Live Arts would be, the day I left the building, to vanish.”

But even with a new leadership structure taking firm hold and finances under control, Live Arts, like any performing arts organization, faces big challenges. In a time of diminishing interest in theater or really anything that might be deemed a “face time” activity—and that’s speaking nationally, not just in Charlottesville—how does a theater that once defined do-it-yourself and avant garde keep local audiences interested? Add to the puzzle the matter of Live Arts’ home—a cold, steel structure on Water Street that doesn’t exactly shout “community” and whose shortcomings come up at some point in nearly every discussion of the group’s challenges. Plus, many more local theaters dot the landscape than did 20 years ago when Live Arts carved out a home in the Old Michie Building, one block from a vacant Downtown that was pleading for a cultural scene. How does Live Arts stick to its mission and stay on the edge? With so many live performance options here now, as one 20something, a newcomer to Charlottesville put it, “What’s the big whoop about Live Arts?”

It’s a daunting question and one that Huizenga and Joslyn understand to be at the core of their work as Live Arts enters its 21st year and its third act.

Act 1: Do you like my acid rock?

In the beginning, there was the rave. And it was good. Will and Thane Kerner, brothers and music cognoscenti, needed a place to DJ the European sounds that captured their imagination in the late 1980s. Meanwhile, Fran Smith (then known as Francine Sackett) and Michael Parent were local actors tired of the itinerant production life of small-town artists. They needed a permanent home for theater. And Gabe Silverman was a relatively new developer on the scene, trying to figure out what to do with the former publishing site at the corner of Market and Seventh streets known as the Old Michie Building. There was a contradance group in the mix somehow, too. 

“Gabe was looking for an anchor for that place, where people would come to. So, I think in his mind he thought we were a good idea. He looked at me and Michael and said, ‘Do you have any money?’ and we said, ‘No.’ Somehow he took a chance on us. He felt we’d find some way to do it. Then we hooked up with Thane and Will. They were looking for a place to do their dances. So when Live Arts started, we were an umbrella for three different organizations,” says Smith.

In the end, the theater survived that experiment, though in the first couple of years, the raves, Smith says, “sustained us.” Eventually they grew too raucous and crowded for the low-ceilinged space with the two pillars dead in the middle, but the all-hands-on-deck theater was taking off, so Live Arts became home to a single entity. The contradancing probably never stood a chance.

To appreciate how radical this notion of starting a theater Downtown was in 1990, which is when Live Arts presented its first play—a light evening’s entertainment known as No Exit by Jean-Paul Sartre (which famously gave the world the notion that “Hell is other people”)—it’s important to have a picture of Charlottesville in those days. C-VILLE was barely a year old. Jazz at Miller’s was the only thing happening on Main Street, though one could venture to Water Street for entertainment at the C&O Restaurant. There was no Regal, no Pavilion, no Bizou, no Mudhouse, no hot dog vendors, no ice park, no Landmark Not-Hotel. “The Mall was still a completely unproven proposition,” says Gibson. “You could fire a cannon down the middle of the street after 5 o’clock and it was pretty good odds you wouldn’t hit someone. There was virtually no arts scene…”

Perhaps for precisely that reason, things quickly got busy at Live Arts. “Everyone was excited about us,” says Smith. “That’s what I liked about that initial energy. People were really excited.” As the choice to open with No Exit suggests, there was no lack of daring to mount difficult shows. Smith speaks fondly of her production of Ionesco’s Rhinoceros from the early days. Live Arts sponsored loads of original works written by local talents, too, and when the dances were no longer tenable as a means of support, they were replaced by coffeehouses, which featured short, original sketches, music and food. And the audiences started to grow. 

“We just kind of evolved it step by step,” says Will Kerner. “[Former mayor] Bitsy Waters called Live Arts ‘the intellectual theater of Charlottesville’ and I really like that, because I think overall the content has been fairly intellectual along with some populist stuff and some entertainment stuff, some comedy. But there’s been a pretty rigorous intellectual core to the program over the span of time that suits this community. In a way, to some extent all that happens as a spin-off of the seed that Thomas Jefferson planted with the university, because people go to school here and a certain amount of creative types try to find a way to stay here.”

Although Live Arts’ impeccably succinct and profound mission statement, “Forging Theater and Community” did not surface for a few years to come, from the start there was an abiding sense of community on Market Street. In interview after interview, people connected to Live Arts as performers, administrators, audience members and volunteers talk about how they came home to Live Arts. Cate Andrews, now a gallery director in New York City and who, along with the Kerner brothers, Parent and Smith, was a co-founder of the organization: “Almost everything I did was touched by my involvement with Live Arts—jobs, relationships, friendships. That’s the thread.” Clinton Johnston, actor, director, playwright, Mary Baldwin College drama professor: “I still think of it as home.” Lofgren, 14-year board member and UVA English professor: “I think Live Arts is the kind of place where when you become involved in it, it becomes your family.” Alice Reed, actor: “I’ve made amazing, wonderful, lifelong friends from being there.” Boomie Pedersen, actor, director, and now co-artistic director of Hamner Theater: “It saved my life in more ways than one.” Sian Richards, actor who met Jennifer Hoyt Tidwell, with her a co-founder of Performers Exchange Project, when both were cast in a Live Arts show: “Live Arts was sort of the beginning of my adult life in Charlottesville. I don’t know how many close friends I’ve made—there are some—that aren’t directly someone I met through Live Arts.” 

“Community theater is something that you have to be passionate about,” says Alice Reed who started her 19-year involvement with Live Arts as an 11-year-old. “You’re doing it on top of your 40-hour-a-week job, your family and your kids, and it takes a lot of extra time. People who do community theater are dedicated on a totally different level than people who do it as their day job.” Live Arts opened the door with No Exit, starring Mary Morris-Brookman (rear) and Lisa Newman. Productions went off-site, too, such as 1996’s The Visit, staged at the Coal Tower and counting Kay Leigh Ferguson among the cast. Ground Zero Dance brought “Rope” to Live Arts in 2005. Angels in America would have been impossible to stage at 609 E. Market St., but in Live Arts’ new home on Water Street it was a soaring success in 2004. This summer’s teen production of the musical 13 showcased Live Arts’ education program. “The caliber of the work I saw in 13 was really high. I was like, ‘This is working,’” says Jennifer Hoyt Tidwell a longtime Live Arts’ family member and co-founder of the Performers Exchange Project.

Live Arts also banded with other cutting-edge arts groups. Foolery, an erstwhile physical theater troupe based in traditional clown techniques, produced at least three shows at Live Arts with Gibson’s help. Ground Zero Dance, one of Richmond’s most exciting movement companies, has performed at Live Arts numerous times and premiered work there. Zen Monkey Project, a merry band of Charlottesville dancers, premiered an original work there. The tradition continued into last winter when Live Arts hosted the Performers Exchange Project’s original production, Our American Ann Sisters, a mock feminist consideration of the fates of three 19th-century New England sisters. 

Seriousness of purpose also defined Live Arts from the start. It’s highly unusual to strive to make professional-level theater with amateurs, and it’s not an easy formula to explain in an age when most community theater ambitions can be archly summarized by the phrase “waiting for Guffman.” “It’s ‘community’ for the 21st century,” says Gibson. “It’s an ongoing experiment. It’s taking an old form and trying to teach it new tricks. Sometimes it works really well and sometimes it doesn’t.” Indeed, how many community theaters would even dream of staging Tony Kushner’s epic Angels in America let alone Michael Frayn’s sidesplitting Noises Off with its near-impossible demand that the second act set look like the backside of the first act’s set? All the way down to the personnel, those high intentions pervaded. Alec Beard, now an actor living in Los Angeles, recalls his experience as a 17-year-old in Gibson’s original piece, The Journals of Lewis and Clark. “Other than high school, I’d never been in a play before and I’d never worked with so-called adults. We were an ensemble and I was treated as an equal even though I was a kid.”

Gibson came onto the scene in 1992 and started as Live Arts’ first full-time employee three years later. With him came the era of the Live Arts musical: Cabaret, Jesus Christ Superstar, Sweeney Tood, Gypsy, Urinetown, Assassins, Batboy and on and on. Meanwhile, the arid landscape of Downtown was slowly being nourished by a growing number of restaurants and entertainment venues. But the theater continued to churn out an impossible slate of projects—considering its cramped quarters—and to build its base of volunteers and audience. Many who stumbled through the door at the back of the Michie Building courtyard found a welcome mat. In a way, the warren-like physical set-up of Live Arts—everything cheek-by-jowl on one floor and facing out to a courtyard—was crucial in that much-celebrated forging of theater and community. 

There’s a “bubble theory” that is sometimes evoked to describe Live Arts’ unusual achievements. Gibson attributes it to co-founder Smith. Essentially, Charlottesville is a town of many isolated bubbles: wealthy people, university people, artsy people, black people, white people, old people, horsey people, suburban people. Live Arts, says Gibson, was and is the place where the bubbles burst. “It’s where you can find Farmington rubbing up against Belmont rubbing up against Hardy Drive rubbing up against Western Albemarle…”

Live Arts’ pay-what-you-can nights have played a leading role in getting reluctant or nontraditional theater-goers into the seats. And they provide a necessary counterweight to subscriptions that can run as high as $200, as they do this year, for a season of opening nights.

But while many bubbles have popped at Live Arts, among audiences it’s true also that others have not. Where are the 20somethings, some might ask. Where are the African-Americans? On this last point, Clinton Johnston, a longtime Live Arts actor and director, is particularly instructive. “First off, keep in mind that Live Arts is a theater,” Johnston says. “And just there you’re going to lose people—all people—because there are some people who just don’t care for theater. 

“If there’s one thing that’s true about the African-American community it’s that it’s full of people. We’re not this one, big homogenous lot. For Live Arts to try to be dedicated to this idea of ‘Let’s reach out to community’ and at the same time be a place that fulfills an unstated but I think just as strong and understood a mission, which is putting out good theater—I mean Live Arts ain’t a community center! It’s not a community development organization. It’s a theater!”

Remarkably, given the town-gown divide that continues to permeate much of Charlottesville, Live Arts succeeds in bringing UVA drama faculty and students into the mix. UVA drama professor Bob Chapel has directed a couple of shows at Live Arts, as has his colleague Betsy Tucker. “It’s been a terrific outlet for our students,” he says. “It’s a safe place to be, which is good. The management has been steady. There’s been a consistency of good work over the years, and it’s a very sound place to work.”

Nonetheless, what some might term “community,” others might term a clique. That problem has worsened, arguably, since 2003, in that the new building at the corner of Water and Second streets can be imposing. “I’ve had people in the lobby ask me where they can find a human being in this building,” says Boomie Pedersen, who now runs Hamner Theater in Afton.

Kerner concedes that the perception of cliquishness has been an issue for Live Arts. “I’ve heard that charge fairly leveled at Live Arts, but I’ve heard that charge fairly leveled at this community by people who move here. So guess what? Live Arts is a reflection of the town and the town is a reflection of Live Arts. It has that characteristic where it can be cliquish.”

Act 2: Raise high the roof beams 

If Live Arts’ first act is a story of overcoming odds to churn out edgy theater and cement its place in Charlottesville’s intellectual and cultural ecosystem, the second act dates to 1996, the first time Gibson recalls discussing “a new space” with Thane Kerner, then chair of the board. Fundraising and planning for a new home began in earnest in 1999. As charming as the Old Michie Building’s jumble of rooms continued to be, Live Arts was turning away audiences and otherwise stunting operations due to space constraints. The organization had exceeded capacity and it was time for the next chapter to begin.

“Thane was absolutely the crucial person in making the building happen,” says Gibson, “and it was his idea to make it a consensus art project by attracting two other constituents—the joining of forces with Second Street Gallery and Light House—so it wasn’t just about us. That was a powerful dynamic.

“He also attracted not just funders, but fundraisers. But it was clear then that not only did we need it, but the community needed it. Here was the Regal Downtown 6, which I think was a wonderful thing—who doesn’t love to go to the movies?—but you can’t cast Regal as a local success story. There were a lot of changes in Charlottesville and on the Downtown Mall, and for the home team to have a prominently sited, very visible marker in the community at that time was psychologically important.”

Live Arts moved into the City Center for Contemporary Arts—its official name—on October 31, 2003. And for every problem it solved, another was created. The shiny veneer obscured the scrappy spirit that remained, for one thing. And for the uninitiated, it’s a hard space to navigate. “One of the things that’s challenging about this building,” says Joslyn, the new executive director, “is when you come off the street, you don’t know what you’re in or where to go. It’s not a welcoming space to walk into and look to get involved.” Indeed, the days are gone when someone would wander in off the street and shout towards the back, “anybody here?” only to find herself quickly dispatched with a paintbrush and instructions to whitewash the walls (not an apocryphal tale). That’s because the seven full-time and one part-time staff now occupy offices on the fourth floor, an elevator’s ride away. On the upside, Live Arts now functions with two rehearsal spaces, two performance spaces, a costume shop, a scene shop, offices, a rooftop terrace, and two concession stands.

Joslyn puts retooling the space high on his list of priorities. When we talked at the end of last month, he was anticipating redoing the fourth floor office space and putting a more welcome aspect on the lobby with signs pointing the way to staff upstairs. Will Kerner says he joined the board this year specifically to lend a hand with the building issue as well as to be a bridge from Live Arts’ past to its future.

Still, for many for whom the “old” Live Arts is but a series of anecdotes, the setting has created little hindrance to forging either theater or community. Ray Nedzel has a long professional theater resume and when he got to Charlottesville in 2002, he says, he was worried that he’d landed in an artistic “wasteland.” Then he found Live Arts. “I could see they were theater artists, and not just people who happened to stumble into the theater. They had a passion about it, a history with it, and understanding,” he says. In little time, Nedzel was on his way to acting, directing, bartending, and moving furniture around Live Arts. He also initiated the organization’s “24/7” project, which brings casts and playwrights and technicians together to make seven quickie plays from nothing in one day’s time. In that way, “24/7” updates Live Arts’ familiar theater-on-the-verge-of-crisis spirit for the new setting. The first two were hilarious and fun and a third “24/7” is scheduled for January.

Live Arts continues to be a magnet for and gateway to Charlottesville’s many talented and passionate people, regardless of the setting. “Artists, interior designers, welders, musicians—it’s a conduit in a box,” Nedzel says.  

Ray Smith, actor and director and now a Live Arts board member, believes that community theater, by its nature, will transcend architectural difficulties. Community theater types are determined people. “Theater for many people—at least community theater—is like a church. People congregate on the weekend. Pay a tithe to go in. People build a community around their community theater just as they do with a church. People get together to do things in a bigger way, kind of like a congregation.”

Act 3: Exit, stage left; Enter, stage right

 

Though Live Arts is bigger than any single individual, one name was intrinsically linked to the organization for 18 years: John Gibson. So when he said he was hanging up his gloves, there were more than a few ripples of concern. The board got to work quickly to prepare for Act 3, the post-Gibson era, knowing he’d given them the better part of a year to prepare for his exit. Committees were formed, questionnaires mailed. In very little time, the board decided to split up the job that had really become two jobs. The artistic piece went to Huizenga. For the executive director, they wanted somebody who could do the money, a Wall Street to Huizenga’s Woodstock-by-way-of-the-Big Ten. The problems that hit every arts organization when the Great Recession blew in hit Live Arts, too. For a significant period, the organization wasn’t even making its rent.

"Taking some chances"

A glance at the 2010-2011 Live Arts season with help from Producing Artistic Director Satch Huizenga

The Dishwashers
By Morris Panych
Oct 15–Nov 14
Three dishwashers, including a fallen high roller who used to dine at the restaurant, trade barbs and philosophies.
“It has an absurdist quality to it and a lot of comedy. At the same time, it’s a nice little existential piece that comments on our downward mobility.”

The Drowsy Chaperone
Book by Bob Martin & Don McKellar
Music and lyrics by Lisa Lambert &
Greg Morrison
Dec 10-Jan 16
A Broadway superfan, known as “Man in Chair” listens to a record of a 1928 musical comedy that comes to life before his eyes.
“It’s contemporary, the music is fun, and it’s funny as hell.”

The Giver (A LATTE production)
By Eric Coble based on the book by
Lois Lowry
Feb 11–27
A 12-year-old boy is assigned to be the “Receiver of Memory” for his community for whom the whole world is otherwise shades of gray.
“There were a lot of opinions in our Live Arts family about what you should be doing with kids. Do you do shows with all kids? Do they play adults roles? How do you balance it?”

Clybourne Park
By Bruce Norris
March 4–27
Picking up the thread from A Raisin in the Sun, the show is set in 1959 and 2009, and addresses issues of neighborhoods, race and gentrification.
“It’s smart writing and a serious acting challenge. In Act 1, it’s from a white person’s perspective: ‘You sold your house to who?’ The argument in Act 2 is about architectural violation. I think that resonates nicely in Charlottesville.”

Mapping the Dark
An original collaborative work directed by Fran Smith
April 8–17
An interdisciplinary work based on artwork by Ros Casey with original writing and music.
“It’s an art experience, not a showbiz run. It comes out of respect for Fran and Ros.”

Live Arts Shorts Festival
April 29–May 8
Borrowing from the Humana Festival of New American Plays, it’s an evening of short works.
“The intention is to give people who haven’t directed at Live Arts a chance to do some one acts, some shorts—to get a chance to work as directors without a lot of pressure.”

The Memory of Water
By Shelagh Stephenson
May 20–June 12
Three sisters come together to mourn and celebrate their mother and find they cannot reconcile their memories of her.
“It’s kind of like real life. It has some comedy in it, but it’s not all laughs and giggles.”

Flight of the Lawnchair Man
Book by Peter Ullian
Music and lyrics by
Robert Lindsey-Nassif
July 22 – Aug 7
Man from Passaic, New Jersey, attaches 400 helium balloons to his lawnchair and lifts off for an adventure.
“I have no idea how that’s gonna work!” (Laughs)

“I love fundraising, because if we do our jobs correctly, if we’ve got the right foundation, we’re clearing the way for great work to happen,” says Joslyn. This would seem to make him perfect for his new job. Hailing from a round of Midwestern and New York State theaters, Joslyn brings his fundraising zeal to a theater that years ago raised the bar locally for fundraising events. As co-founder Cate Andrews says, “Live Arts set a new tone from the buffet-dinner-and-band fundraiser.” Part cocktail hour(s), part dinner, part dance party, part auction, part theatrical revue of the year’s best, part runway show, and absolute extravaganza, the Gala earns Live Arts about $100,000 in an annual budget of $800,000. It’s a $250-a-pop see-and-be-seen event, which, it might be noted, does little to dispel notions of cliquishness or elitism. Regardless, it carries as much buzz as a Broadway opening, and it seems to occupy an important enough role in the 2010 fundraising strategy that there are no shows planned for Live Arts’ main performance space until after it’s over on November 6. 

Coming out of a professional theater background, Joslyn doesn’t limit his vision to fancy fundraisers. He comfortably drops terms like “annuity” and “three-year business plan” into conversations about Live Arts’ future. All of which can disturb people who date their involvement back to the days when raising money meant a jar at the Coffeehouse performances and who think of Live Arts as being what it is—a band of community volunteers. “I don’t think having a three-year business plan means you’re going to abandon the energy of your volunteers,” Joslyn says in response to those anxieties. “I think those can be very much related and I think it’s a necessity. It’s not sustainable. It would have been sustainable in the old building. We can live in a bubble when overhead is less. A $4.5 million building is a lot of overhead. You have to have a path to annuity building and you can’t do that by mistrusting a business approach.”

Joslyn envisions a $1 million endowment for Live Arts in the next five years. 

Even more radically, Joslyn wants to venture where no Live Arts man has gone before: government grants. At the time of Live Arts’ inception, government arts funding was a hot-button issue (cf. Jesse Helms, “Piss/Christ,” Robert Mapplethorpe et al). “I remember Thane saying, ‘We need to run Live Arts like a business. We need to know we can operate without taking grant money,’” says Smith. The organization held fast to Thane Kerner’s Libertarian values until this year.

After five months of soul searching on this topic, persuaded by Joslyn’s assertion that there’s “phenomenal operations funding” to be had from state granting organizations, the board changed its position on government grants. “We had to get through the conversation that applying for government money is not accepting government control,” says Joslyn. And, to avoid becoming dependent on any single source of funds, Live Arts won’t accept more than 10 percent of its budget from public grants. That’s a sustainable option, says Joslyn.

“Sustainable” is a word that comes up a lot with Joslyn and Huizenga.  “Relevant” is another one. In the sustainable folder, file Live Arts’ education program. Key to that aspect of operations is Live Arts Teen Theater Ensemble or LATTE, which this summer staged the coming-of-age musical 13, as joyous and tight a production as anything I’ve seen at Live Arts. Bree Luck, an actor, director and theater educator who entered the scene during the second act, was just hired as the new Education Director. Theater ed, she says, is “a playground for taking some risks and developing the craft. The other function is to make an opportunity to reach out to more people in the community—more people than we’re able to reach in the productions.”

For Joslyn, education presents rich opportunities for funding sources. “Our biggest potential of fundraising from individual donors and grants is going to live in education,” he says. “We will grow the strongest in that direction.”

The question of relevance ties directly to programming. The new season—the first full season created in 18 years without any influence from John Gibson— bears the usual Live Arts’ mark of excellent writing, intellectualism and ambition (see season preview sidebar, below). But only time will prove if it’s relevant to local audiences. Some may need the lure of an instantly recognizable title, yet there’s no Ain’t Misbehavin’ or Streetcar Named Desire on the lineup. “That kind of freshness, the newness, is apt for where we are: new leadership structure and also a kind of—I hesitate to use the word ‘revitalization,’” says Huizenga. “We’re doing some new work. We’re taking some chances, and that’s kind of who Live Arts has been.” Of the eight plays in the season, two are Virginia premieres—Clybourne Park, to be directed by Huizenga and picking up where A Raisin in the Sun left off, and The Dishwashers, a dark comedy about downward mobility that opens the season in the smaller performance space on October 15. 

Huizenga is appropriately concerned about getting audiences into the theater, but he puts as much weight on the quality of the experience for everyone involved in the production. “At the end of the process, no matter who it is—director, concessionaire, usher, board operator, dresser, whoever—who’s involved in with this process can look in the rearview mirror and say, ‘We’ve had some plusses and some minuses, we’ve had a bumpy road here and there, but God, I’m glad I did that. This was better than sitting on my ass at home watching Netflix.’ But you know, it’s always a juggling act. Live theater in this country is always going to be a challenge.”

As is the issue of 499 people having the boss’s ear. The world is full of opinions, but community and democracy are not synonymous. 

“Every show that we’ve done this year—every show—I’ve had somebody come up to me and say, ‘God, that was awesome. I loved that script. The music was awesome. I brought seven of my friends,’” says Huizenga. “And I’ve had somebody come up to me and say, ‘Are you out of your mind? That show sucked so badly I left at intermission.’ Every show we’ve done this year. Both sides. And that will never change.”

Opinions are, of course, not restricted to the audiences. In interviews, many in the Live Arts family said they hoped the organization would move towards presenting more outside groups. Some want more original works. Some want a steady ensemble of actors. Some want more sure-fire seat-fillers. Sphinx-like, Huizenga promises nothing and rules nothing out.

Still, Netflix is cheap and the Rockettes or the Black Keys might roll through town and vie for your entertainment dollar. How will Live Arts keep its audience—grow it, even?

Maybe in the same way it always has for the past 20 years. Jane Foster has been a season ticket holder for a decade. She came to community theater, she says, because she “didn’t like sitting 40 rows back” in big theaters and “being yelled at.” “In a smaller theater, you get much better acting.”

At any rate, she continues to subscribe each year and her reasons are simple and profound: “It’s nice to know I’m going to see people I’m fond of over there. I always see someone I know.”

 

 

 

 

Categories
Living

The U.K.-Virginia wine link gets stronger with a visit from British writers

Thank the Icelandic ash cloud. Kathleen Burk does. Burk is one of about 10 wine writers from Britain and abroad who visited Virginia earlier this month to learn more about the Commonwealth’s wines. Members of the Circle of Wine Writers, as their group is known (membership nears 300 and includes wine writers of renown such as Jancis Robinson, Steven Spurrier and Oz Clarke), visited Keswick Hall on September 8 for a tasting of Central Virginia-area wines and dinner with Virginia First Lady Maureen McDonnell and Agriculture Secretary Todd Haymore. 

"I would love to see Virginia sweep the country," Virginia’s First Lady Maureen McDonnell (center) said recently at Keswick Hall. "I’d like to see our wines showcased across the world." Here Virginia’s First Lady is being served a sample by Tim Gorman of Cardinal Point Vineyard & Winery, Nelson County, VA.

Pausing at a table where Michael Shaps’ Chardonnay was being poured, Burk explained that while visiting Ohio in the spring to give an address unrelated to wine, she was held over on the way home at Newark International Airport (that’s where the Eyjafjallajokul volcano comes in). Settling in at a surprisingly good airport wine bar, she says, she tried an “East Coast” flight. “And the Virginia wine knocked me over,” she said. So when the opportunity arose to visit Virginia with the circle and learn more, she jumped at it. And what was she drinking at the airport? Albemarle Red from Kluge Estate Winery and Vineyard.

The visit from the British writers marks another chapter in the efforts of Chris Parker and his New Horizon Wines to get the story of Virginia wines—along with the best of our state’s product—into the U.K. market. And, timing being everything in life, his 6-year-old project is gaining momentum just as a new Richmond administration has made state wine promotion a prominent part of its economic development agenda. Hence, the July trade mission to England to promote Virginia’s enological bounty.

The industry might have to look hard for a more sincere government proponent than First Lady Maureen McDonnell. Peeling herself away from the 2009 Legacy from San Soucy Vineyards (a blend of Chambourcin, Tempranillo and Cabernet Franc), she explained before dinner how she slid into her new role. In Falls Church, her grandmother made her own berry wine. She was a gardener, too, and the grow-your-own ethos left an imprint on young Maureen. When she was a bit older and married, she and the future governor were stationed in Germany where they toured vineyards “and really appreciated the history of winemaking.” California wines were coming into vogue and though she wished for better from her native state, McDonnell just couldn’t find a Virginia wine she enjoyed. “In the last 10 years, as we’ve traveled on campaigns, Bob and I developed a love for the Virginia landscape and said, ‘Something is changing here.’” And it was at about that time that wine quality here started to seriously improve.

“I’d love to see more Virginians drinking Virginia wines. I would love to see Virginia wine sweep the country. Beyond that,” the First Lady added, “I’d like to see our wines showcased across the world.”

Moving upstairs to the luscious terrace for a five-course dinner, paired with all local wines, the First Lady could perhaps detect glimmers of her global hope coming true. While all the wines were outstanding, one Wine Circle writer at our table went especially rhapsodic over Stephen Barnard’s 2009 Verdejo for Keswick Vineyards. “Ah, Verdejo! In Virginia!” he said, evidently pleased with the results. “Who would have known?”

 

Hundreds gather to remember John Kluge

John Kluge, the self-made billionaire who died on September 7, two weeks short of his 96th birthday, was celebrated this afternoon in a 85-minute ceremony in a wooded glen tucked into Monticello Memorial Gardens. Jon Kabat-Zinn, the world-renowned mindfulness teacher and poet Jonathan Paul Walton, one of hundreds of beneficiaries of Kluge’s $400 million scholarship gift to Columbia University, offered the benedictions. Kluge made his home in Albemarle, among other places, with his wife Maria Tussi Kluge.

What emerged was a portrait of a man who, for all his remarkable generosity, was, as Kabat-Zinn said, "a person like any other person." With a gentle smile, Kabat-Zinn referred to Kluge as a "trickster" and both he and Walton invoked Kluge’s often-made invitation to "put your cards on the table."

For all that, Kluge "had a quality akin to the Dalai Lama," said Kabat-Zinn. "The Dalai Lama is the only person aside from John Kluge who I’ve been in the presence of who doesn’t care what your status is in society. He treats everyone of equal importance."

And many facets of society and Kluge’s life were present at Monticello Memorial Gardens, including Virginia’s First Lady Maureen McDonnell, who was accompanied by Patricia Kluge, one of his ex-wives, and her husband Bill Moses. Business leaders, artists, young children, and many who have benefited from Kluge’s philanthropy were there.

Music was provided by the Mount Zion First African Baptist Church Choir, which performed Leonard Cohen’s "Hallelujah" during the internment, beautifully led by soloist Telly Tucker.

NEW C-VILLE COVER STORY: High performance

The challenge is the same for all the performing arts: How to build an audience? Live Arts faces it, even after 20 years of bringing edgy, sometimes exceptional work to the Charlottesville stage. The local theater is the subject of this week’s cover story. Read it here, view a gallery of photos here, and don’t forget to leave comments.

Halsey Minor headed back to court

The issue this time is horseracing, and while some of Halsey Minor’s detractors might look for a punchline about the back end of the horse, a judge in Florida has breathed new life into a Minor lawsuit, that, for a change, is unrelated to the Landmark Hotel, the unfinished Downtown Mall project owned by Minor and subject to much legal dispute, including a recent bankruptcy filing.

In short, Minor wants to give the heave-ho to the owner of Hialeah Park Race Track in South Florida. He contends that owner was wrongfully granted the lease to the property by the city of Hialeah. The South Florida Business Journal reports today that “Minor says he wants to help renew American horse racing by reviving the park.”

Minor gets a renewed chance to do that as a Florida appellate court has sent his suit back to a lower court. As any who have observed Minor’s tenacity when it comes to lawsuits would predict (hello, Christie’s; hello, Lee Danielson), Minor intends to see this through to the end, according to published reports.

 

Categories
Living

Bag-in-box wines are the industry's quick-moving trend. Just ask Virginia Wineworks

Of the many wonderful things we might think of as coming in a box—a diamond ring, a Big Mac, or a special gift from Justin Timberlake—wine is still not among them. A friend opens her refrigerator to break out a chilled glass of Sauvignon Blanc, but instead of removing a bottle, she squeezes off a portion of wine from a 3L box perched on a shelf inside. Apologies and embarrassment ensues, as the host feels caught in a compromising position. After all, wine in a box is so…low brow.

 

Or is it?

A recent report in the industry magazine Vineyard and Winery Management points to bag-in-box wines as the fastest growing category among table wines nationwide. In the last quarter of 2009, for instance, while table wine sales overall grew just slightly more than 2 percent in the U.S., sales of 3L bag-in-box wines grew by nearly 23 percent. So it was just a matter of time until savvy Virginia winemakers got into the act. Out on Route 20S, Michael Shaps and Philip Stafford are preparing to launch what they say will be the state’s first bag-in-box wine product under their Virginia Wineworks label.

“It’s going to help us to be more competitive, eliminating a lot of packaging costs,” Shaps says. Specifically, he says, in the restaurant trade, Virginia Wineworks boxed wine will be able to go toe-to-toe with California wines. Naturally, by paring down packaging, boxed wines also carry a smaller carbon footprint. According to one manufacturer of the bag-in-box packaging (which, obviously, has a vested interest in positive stats), boxed wine uses 91 percent less packaging than bottled wine and has only 21 percent of the greenhouse gas emissions of the bottled variety.

There’s the freshness issue, too. As the inimitable wine blogger Dr. Vino pointed out in the New York Times a couple of years ago, because the bladder inside the box collapses as the wine empties out, thus eliminating oxygen, a box can keep wine drinkable for about four weeks. Anyone who’s approached a half-drunk bottle from the weekend on a Monday or Tuesday knows that most bottled wines can barely last that long. As the good doctor wrote, “boxed wine may be short on charm, but it is long on practicality.”

Yes, but what about the taste? That is often the rub, and the true source of your hostess’s shame when she’s seen using a spigot to refill your glass. Well, industry reports point to better and better wines that are getting the cardboard treatment. 

And as far as Virginia Wineworks getting into a box goes, are you really worried? Remember that the winemaker is Shaps, who has distinguished himself at every price point, whether his $80-plus Shaps & Roucher-Sarrazin Burgundy, his mid-tier eponymous label made in good ol’ Virginny or the entry level selections ($14-$16 each) of Virginia Wineworks. The boxed wine, by the way, which equals four bottles in quantity, will sell for about $30. Look for it at local wine retailers in the fall.

Still, while the quality of Wineworks’ product is likely to remain constant, there is one change coming, namely the label. As previously reported, distributors sent word back to Stafford and Shaps that the burly chaps pictured by a wine barrel on the original label just weren’t cutting it with the ladies—who, after all, make the majority of wine purchases. So, it was back to the drawing board for a more delicate and streamlined label, horizontally oriented and resembling a lacy outline of a fern. Trés féminin, indeed. The only question is: How will it look on a box?