Alicia Walsh-Noel met Wilson Richey under difficult circumstances. She was part of the team opening Brasserie Saison in 2017, and it was a cutthroat crew. “Upper management was a toxic boys’ club,” Walsh-Noel says. “The restaurant industry can be a very cruel place, and Wilson was someone that really stood up for just the smallest person in the group.” Over Brasserie’s first year and a half or so—the now-closed restaurant’s golden era by all accounts—Walsh-Noel fought against other partners to keep her job. Some of the boys’ club wanted her fired. Richey did not. “He always had my back,” she says.
As the situation became untenable, Richey offered Walsh-Noel other positions in his multiple restaurants. It was a managerial tactic he was known for: going to bat for people, moving them around until he found the right place for them to thrive.
Walsh-Noel was inclined to take one of the jobs. Her health insurance was through Richey’s restaurant group, Ten Course Hospitality, and she was pregnant. She had been doing marketing and communications for Brasserie, so in what she calls a “moment of survival,” she asked Richey if she could do PR for the group. He agreed immediately, and Walsh-Noel’s firm, Do Me A Flavor, was born.
Wilson “Will” Richey died in a single-car accident at 1:21am on December 12. The Albemarle County Police Department reports that first responders were dispatched to the 1300 block of Owensville Road at the time, and 47-year-old Richey was pronounced dead. Reports indicate the prolific restaurateur was not wearing a seatbelt while driving home from one of his restaurants, Duner’s, when his vehicle entered a skid and crashed into an embankment. He left two children, a large extended family, numerous friends, and restaurant connections throughout the region.
In the six weeks since Richey’s death, the Charlottesville food community has come out in force to support the man who has been called their “Captain,” “the most beautiful soul of a poet you would ever know,” “the sharpest restaurant eye around,” and “a character from a Wes Anderson movie.” But what will be Richey’s lasting impact? In the process of owning or consulting on more than a dozen restaurants while leading Ten Course, the entrepreneur impacted hundreds of folks in the community.
“When rock stars die, sometimes you ask, ‘When is the last time they produced anything good?’” says Tavola co-owner Michael Keaveny, who met with Richey often to talk shop. “But with Wilson, he had all these concepts. What we are losing is this creative, open mind where anything was possible. We’re losing those concepts that were swirling in his head and his amazing ability to bring them to fruition.”
The early years
Architect Stephanie Williams met Richey, like so many others, over a wine glass. The two oenophiles were part of a blind tasting group, became close friends, and hatched a plan to work together.
“He came over to my house and said, ‘I have this crazy idea,’” Williams says. “Little did I know it would be the first of many crazy ideas.”
The idea was to create a sort of approachable but high-end wine club, a place to drink great vino among friends in leatherback chairs surrounded by dark-grain wood and a rustic, old-world aesthetic. The result was the lasting Wine Guild of Charlottesville. For nearly two decades, the bottle shop/bar/club has brought fine wines both imported and domestic to Charlottesvillians.
During the succeeding years, Williams’ relationship with Richey grew and changed. As a friend, he became one of her closest. As an architect, she worked on design for The Alley Light, Richey’s groundbreaking French small-plates destination, and various other projects, and eventually joined the team that would launch Ten Course’s Högwaller Brewing in 2023.
Richey’s interest in wine grew and changed over the years as well. Virginia winemaker Jake Busching, who became one of Richey’s closest friends around the fire pits for which the restaurateur was well known, says his pal “wasn’t a big advocate for Virginia wines.” But while Burgundy remained Richey’s true love of the wine world, he came around as local wines improved with time.
It was an outlook that Busching says Richey brought to all his projects. “The two of us had a common no-time-for-bullshit philosophy on living,” Busching says. “I think that is what people saw: He had all this positive energy, but he never glossed it over with anything. He saw things for what they were and spoke his mind.”
Today, the Wine Guild is operated by another close Richey consort, Will Curley. Curley, “the other Will,” moved to Charlottesville from Chicago by way of Richmond in 2016. His wife, Priscilla, went to work for the Keavenys (Tami Keaveny is a C-VILLE editor) at Tavola, and mentioned her husband was looking for a job as a waiter. Michael Keaveny hooked Curley up with Richey, the two men bonded over a certain intoxicating beverage, and Curley was slated for a position in the soon-to-open Brasserie Saison.
While he waited for the new restaurant to clear its final hurdles, Curley did odd jobs around the Ten Course portfolio. He bar-backed at The Whiskey Jar. He hosted during lunch at the Bebedero. And he got to know Richey.
“He and I really clicked over a love of good service,” Curley says. “He was the best at ambience and setting the vibe. His ideas were all backed by these massive Pinterest boards. He knew exactly what he wanted a place to feel like and look like and taste like.”
Growing up
If any single concrete symbol is most connected to Richey, it’s fire. It comes up in conversation with nearly everyone who knew him well. According to Williams, “it was rare for Will not to have a fire.”
“There were many evenings in our early relationship sitting around a fire pit,” the designer says. ”Almost all meals would retire to the fire. If there was a restaurant where Will could have a fire, he did.” At The Alley Light, Richey installed a fireplace for gathering. At Café Frank, a Scandinavian stove offered fire’s respite. He cooked over live fires outdoors as often as he could.
It was around a fire that Richey, along with Busching, came to know Eddie Karoliussen, a real estate agent who helped expand the Ten Course restaurant empire. Busching and Karoliussen came together almost weekly at Richey’s fire pit, where they discussed life’s big questions both personal and professional.
Reflecting on Richey’s business strategy, Karoliussen says his friend always wanted to own the buildings in which he ran restaurants. It was a key part of his go-to market strategy: Own the space, install experienced people to run the concept, launch, guide, move on to the next project. Sometimes, Karoliussen was still researching spaces when Richey had turned his eye to another project.
“He loved to create—that was truly his passion,” Karoliussen says. “And he would always find the right people.”
In March 2016, when Richey and Ten Course partner Josh Zanoff (who passed away in 2022) opened The Bebedero, a Mexican cantina striving for true authenticity, he recruited former Whiskey Jar bartender River Hawkins to run the drinks program. Hawkins was fresh off a year-long stay in Mexico, and brought a deep understanding of agave-based spirits like mezcal and tequila.
A Bebedero co-owner, Hawkins hopes to continue Richey’s love of hospitality at the downtown restaurant. Richey’s death “was a devastating loss—he was a good friend of mine beside being my partner—but all his businesses were put together with talented people,” Hawkins says. “Wilson was kind of the backbone, but he was more the wise mind behind things. He wasn’t necessarily always there working.”
The Future
The restaurants in Richey’s circle aren’t likely to crumble after his death. Hawkins isn’t the only colleague who reckons the restaurateur put the right infrastructure in place to ensure continued excellence at Revolutionary Soup, the Wine Guild, The Whiskey Jar, The Bebedero, Duner’s, and the newest Ten Course restaurant, Högwaller Brewing—not to mention the many spots for which Ten Course offered consulting or formerly held ownership stakes, such as The Alley Light, Café Frank, and The Pie Chest.
Richey’s brother, Brett, declined comment on the estate but is reportedly handling the restaurant portfolio, in addition to having created a crowdfunding campaign to support his brother’s two children.
Karoliussen says Richey’s latest restaurant, the beer and smashburger concept known as Högwaller Brewing, may have been the one with the most enduring legacy, ripe for an expansion model. But that, like the many unrealized concepts tumbling around Richey’s one-of-a-kind mind, will likely never happen.
“Will was the glue that held everything together, and I can’t imagine another Will out there,” Karoliussen says. “So, with Ten Course, to be honest, I don’t know what is going to happen. Our number-one goal is to take care of the children and do what is best for them, and Brett is such an incredibly smart person that he will do everything possible to make all of that work.”
So many other people impacted by Richey will likewise continue to make it work: Curly at the Wine Guild, Williams and her design firm, Hawkins at The Bebedero, employees and acquaintances innumerable. For Walsh-Noel, whose PR firm has seen its roster of clients reach as many as 19 over the five years she’s been in business, the job may be more difficult. And personal.
“I never studied to wake up one day to be the PR person for a dead man,” she says. “What I will remember about Wilson was that he was always doing these ridiculously quaint things. When we were opening Brasserie, he was always walking around with this wooden mallard for no reason. He would stroll down the mall in his little professor outfit, holding the mallard. He was just delightful.”
